Tag: Digital marketing

The facial hair used to be considered as an aspect of poor grooming. Today, the scenario is completely different. Beards are in, and why shouldn’t they be? They are amazing and can make even the most hopeless man look attractive and rugged. No wonder beards have become a pretty big deal in marketing recently, especially when it comes to social media marketing. So, if you are thinking about what could make your brand more attractive or how you could possibly become a better marketer, the answer may surprise you. That is because the answer is, grow a beard!

But how does one grow a beard fit for marketing? Well, here are the steps and tips that will help you grow the best marketing beard possible.

• Effective marketing beard styles and strategies will help you attract the ideal customers.

The key to your online success would be through a well thought and planned marketing strategy. You first start by gathering information on who your target market is and what way would be best to reach them.

If you want to be like the top bearded marketing styles, you should consider these following aspects:

1.  Search Engine Optimization

Before you grow your marketing beard, you must first have the marketing. The greatest tip for this is to invest as best in you can in SEO (Search Engine Optimization). What SEO does for your business is making sure your business is the first thing that pops up when people use google or any other search engine. Good SEO means that whenever anyone googles anything related to your business or your brand, your website and social media will be the first and only thing they see. So, for example, if anyone Googles ‘amazing beards’, good SEO will make sure that your amazing marketing beard is the first image that pops up. And once you have perfected your search engine skills, you can now use them to find the best beard oils that will help your marketing beard become the softest silkiest and the most rugged beard in all of marketing.

A good search engine optimization for your digital marketing is known to be a set of the best practices. It provides the need and efficient use of a well-constructed, easily used, customer engagement, and relative credibility. Such features will make more likely for potential customers to recommend you to others.

2.  Content Marketing

Content marketing is a strategy that will help you define your targeted customers in terms of who are you providing service to and why. It is basically done by creating content for your marketing strategy for people to know about. Thus, boosting your search results and help you gain credibility. Content marketing has become very essential lately as it acts as a sign of professionalism. It is very efficient as it is re-shareable through social media and online platforms, such as pages and blogs. Good content marketing as well will help you know what is trendy and what has gone old and unwanted. The trick here is to look out for your potential customers and see what competitors do which your potential customers go to. Content marketing is a pillar that will help you acknowledge the following:

1. Your potential customers and their personas.
2. How to develop your brand and style.
3. Content mix and calendar to keep track.
4. Cooperation of the team to extend the lifetime of the content.
5. Measuring and optimizing your content.

3.  Word of Mouth

All people do is talk, but it is very helpful that they do. When people talk about amazing beards, the talk will keep going on from one person to another and popping up in every topic they initiate. Thus, word of mouth is another key to how successful your marketing beard can grow. It is a great way for advertising, as well as very important. Imagine every happy customer would drop you dozens of other customers just by a recommendation in a tiny talk. How can you trigger the word of mouth of a customer? Through making this, a customer receives an experience beyond their expectations. Remember that people influence each other. No one would like to keep a good experience from sharing it with others, and this would be how your potential customers would increase. Above all, just stay away from making promises that people would take for granted no matter how tempting they may seem to be.

4.  Social Media

Social media has grown and is growing every day to be one of the top useful as well as successful ways to grow your marketing strategies. It is basically a form of marketing done on the internet that includes sharing your content on social media networks in order to obtain your marketing and branding goals. Many people in modern-day depend on social media for research, discovery, and education. Such marketing will include several activities indeed, such as posting text and image updates, videos, paid online ads, and other content that will grab the audience’s attention and make them engage more. Social media will help build conversations, thus increasing the website traffic. It will also raise huge awareness of your brand, creating your brand identity as well as the positive brand association. Social media is an important key to communication and interaction with your target customers. The more engaged you get on social media, the bigger you become, making it easier for you to achieve your marketing goals.

5.  Influencer Marketing.

Influencer marketing is a combination of old and new marketing tools, taking the idea of celebrity support and putting it into a present-day marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers. The key here is to learn from the best. If you want to have the best beard in Digital Marketing you need to learn from the best so when you start looking into growing your new stunning marketing beard, try to follow the examples of those that have come before you and have shown the world the power of a bearded digital marketer. Some of the best bearded digital marketers in the world include the following:

• Cobus van Vuuren
• Robbie Richards
• Jesse Hanley
• Dan Shure
• Tim Soulo
• Barry Schwartz
• AJ Gherigich
• Igor Buyseech
• John Doherty
• Matt Giovanisci

Influencers are different than celebrities. They can be anywhere, which makes them have a huge influence as they have many followers on social media. By following pioneers in digital marketing, you will start on your path in having the best beard in digital marketing.

Most Importantly

Facial hair is something that contours the face to pop out the handsomeness of the jawline and cheekbones, which will give off the masculine vibe as well as the professional look. Just like it is a good idea to let your beard grow and groom it accordingly to become the greatest beard in digital marketing, it is just as important to be well-informed about the other factors that come into play when it comes to digital marketing. All you need is to have a strategic plan on how to grow a marketing beard, which could be simply done through the following simple steps. You must not forget about the following:

1. Search Engine Optimization and its great influence.
2. Content marketing that will broaden your scope to get your targeted customers and know their exact needs.

• Social media, which are the fuel for every car in motion. It will definitely help you interact, communicate, as well as engage more with the audience. Social media is everywhere it will keep your digital marketing plan going.

1. Word of mouth that will spread everywhere and get on social media and online platforms, making you more popular and known.
2. Influencer marketing that will help you know better of your content and service provided to customers.
3. Making sure you have got the right looks through accessorizing and dressing around your beard rather than neglecting it. See what style of beard you are going for and look for suitable looks accordingly.

It might seem weird at first, the idea of growing a marketing beard, but you will be surprised to know that the media have room for many things that need marketing that you have never thought of before!

The introduction of Snapchat stories is working wonders as evidenced by a large number of users streaming there every day. It has already overtaken Twitter in popularity after hitting 150 million users every day. As a marketer, you can take advantage of the emerging popularity to leverage your brand. The following are the best strategies you can use to boost your brand’s Snapchat’s engagement.

Develop a strategy and create depth for your story

When brands come to Snapchat, they usually take to the hype and simply download the app before posting random images. However, they lack the right strategy which results in incoherence. To engage your clients more, it is important to think about what you are about to post. Comprehensively research the topic under consideration and create greater meaning when delivering through stories.

Bring aboard the target audience

To increase engagement with clients on Snapchat, consider asking them to participate in the story. Creatively design some components that make the audience feel it has a connection to the final results. This engagement creates a unique attachment that will lever your Digital Marketing and drive a lot of sales. Consider using stop-motion animation that simply requires people to tap the screen and make the contribution. Another option is running a survey and asking the participants to vote through screenshots. The more interactive your content on Snapchat is, the more the views.

Make the entire video about the community

While bringing the audience aboard to participate is enthralling, it is the community that will guarantee even better engagement. Think of telling everybody on Snapchat about the greatness of your audience. This can be in the form of a weekly game that involves the entire community with a unique attachment to the brand. The community becomes enrichment for the brand by outlining what can be done better and owns the results to sustain high sales.

Utilize Snapchat native tools creatively

When your followers come to your page, most of them are searching for creative and engaging content. Users should use native tools to draw on their snaps, add emoji, or use filters such a rewind and speed up to make everything interesting. There are a lot of creative options at the user’s disposal to make the story more interesting and entertaining.

Utilize Snapchat auto advance and hook features

One engagement feature that elevates Snapchat higher than others is the auto advance. When you use the feature, it allows the Snapchat story to move to the next page automatically so that even those who rarely check on your posts can stumble on it and be part of the viewers on that day. However, making such viewers stick will require a hook. In the beginning, consider hooking all the followers to let others appreciate what the story you are giving is all about. With this, they will become eager to know more and follow the other part of the story.

Conclusion

Engaging your target audience in Snapchat gives you the opportunity to learn about their preferences and make it part of the product generation. They own the process and keep growing the community to sustain sales and profitability. Remember that you must be extra creative to come up with niche specific products that draw interest from them.