The facial hair used to be considered as an aspect of poor grooming. Today, the scenario is completely different. Beards are in, and why shouldn’t they be? They are amazing and can make even the most hopeless man look attractive and rugged. No wonder beards have become a pretty big deal in marketing recently, especially when it comes to social media marketing. So, if you are thinking about what could make your brand more attractive or how you could possibly become a better marketer, the answer may surprise you. That is because the answer is, grow a beard!
But how does one grow a beard fit for marketing? Well, here are the steps and tips that will help you grow the best marketing beard possible.
- Effective marketing beard styles and strategies will help you attract the ideal customers.
The key to your online success would be through a well thought and planned marketing strategy. You first start by gathering information on who your target market is and what way would be best to reach them.
If you want to be like the top bearded marketing styles, you should consider these following aspects:
1. Search Engine Optimization
Before you grow your marketing beard, you must first have the marketing. The greatest tip for this is to invest as best in you can in SEO (Search Engine Optimization). What SEO does for your business is making sure your business is the first thing that pops up when people use google or any other search engine. Good SEO means that whenever anyone googles anything related to your business or your brand, your website and social media will be the first and only thing they see. So, for example, if anyone Googles ‘amazing beards’, good SEO will make sure that your amazing marketing beard is the first image that pops up. And once you have perfected your search engine skills, you can now use them to find the best beard oils that will help your marketing beard become the softest silkiest and the most rugged beard in all of marketing.
A good search engine optimization for your digital marketing is known to be a set of the best practices. It provides the need and efficient use of a well-constructed, easily used, customer engagement, and relative credibility. Such features will make more likely for potential customers to recommend you to others.
2. Content Marketing
Content marketing is a strategy that will help you define your targeted customers in terms of who are you providing service to and why. It is basically done by creating content for your marketing strategy for people to know about. Thus, boosting your search results and help you gain credibility. Content marketing has become very essential lately as it acts as a sign of professionalism. It is very efficient as it is re-shareable through social media and online platforms, such as pages and blogs. Good content marketing as well will help you know what is trendy and what has gone old and unwanted. The trick here is to look out for your potential customers and see what competitors do which your potential customers go to. Content marketing is a pillar that will help you acknowledge the following:
- Your potential customers and their personas.
- How to develop your brand and style.
- Content mix and calendar to keep track.
- Cooperation of the team to extend the lifetime of the content.
- Measuring and optimizing your content.
3. Word of Mouth
All people do is talk, but it is very helpful that they do. When people talk about amazing beards, the talk will keep going on from one person to another and popping up in every topic they initiate. Thus, word of mouth is another key to how successful your marketing beard can grow. It is a great way for advertising, as well as very important. Imagine every happy customer would drop you dozens of other customers just by a recommendation in a tiny talk. How can you trigger the word of mouth of a customer? Through making this, a customer receives an experience beyond their expectations. Remember that people influence each other. No one would like to keep a good experience from sharing it with others, and this would be how your potential customers would increase. Above all, just stay away from making promises that people would take for granted no matter how tempting they may seem to be.
4. Social Media
Social media has grown and is growing every day to be one of the top useful as well as successful ways to grow your marketing strategies. It is basically a form of marketing done on the internet that includes sharing your content on social media networks in order to obtain your marketing and branding goals. Many people in modern-day depend on social media for research, discovery, and education. Such marketing will include several activities indeed, such as posting text and image updates, videos, paid online ads, and other content that will grab the audience’s attention and make them engage more. Social media will help build conversations, thus increasing the website traffic. It will also raise huge awareness of your brand, creating your brand identity as well as the positive brand association. Social media is an important key to communication and interaction with your target customers. The more engaged you get on social media, the bigger you become, making it easier for you to achieve your marketing goals.
5. Influencer Marketing.
Influencer marketing is a combination of old and new marketing tools, taking the idea of celebrity support and putting it into a present-day marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers. The key here is to learn from the best. If you want to have the best beard in Digital Marketing you need to learn from the best so when you start looking into growing your new stunning marketing beard, try to follow the examples of those that have come before you and have shown the world the power of a bearded digital marketer. Some of the best bearded digital marketers in the world include the following:
- Cobus van Vuuren
- Robbie Richards
- Jesse Hanley
- Dan Shure
- Tim Soulo
- Barry Schwartz
- AJ Gherigich
- Igor Buyseech
- John Doherty
- Matt Giovanisci
Influencers are different than celebrities. They can be anywhere, which makes them have a huge influence as they have many followers on social media. By following pioneers in digital marketing, you will start on your path in having the best beard in digital marketing.
Most Importantly
Facial hair is something that contours the face to pop out the handsomeness of the jawline and cheekbones, which will give off the masculine vibe as well as the professional look. Just like it is a good idea to let your beard grow and groom it accordingly to become the greatest beard in digital marketing, it is just as important to be well-informed about the other factors that come into play when it comes to digital marketing. All you need is to have a strategic plan on how to grow a marketing beard, which could be simply done through the following simple steps. You must not forget about the following:
- Search Engine Optimization and its great influence.
- Content marketing that will broaden your scope to get your targeted customers and know their exact needs.
- Social media, which are the fuel for every car in motion. It will definitely help you interact, communicate, as well as engage more with the audience. Social media is everywhere it will keep your digital marketing plan going.
- Word of mouth that will spread everywhere and get on social media and online platforms, making you more popular and known.
- Influencer marketing that will help you know better of your content and service provided to customers.
- Making sure you have got the right looks through accessorizing and dressing around your beard rather than neglecting it. See what style of beard you are going for and look for suitable looks accordingly.
It might seem weird at first, the idea of growing a marketing beard, but you will be surprised to know that the media have room for many things that need marketing that you have never thought of before!