What Is the Most Important Part of Your Business Marketing Plan?

SEO or search engine optimization is probably the most important part of any website marketing plan. This is the process that increases the quantity of traffic to your website. SEO increases the prominence of your website or webpage to those possible clients using a search engine looking for websites like yours. SEO is the way to get a better ranking in the results of search engines than your competitors. It is by far better than any other type of marketing.


All major search engines especially Google, Yahoo or Bing is where most people go to search for businesses and where they get their primary search results. Your goal is to be on at least the first page of these searches.

Find an SEO company

You probably know a lot about your business but nothing about SEO – have no fear. There are many companies that offer this service to companies like yours. For example, there is in Dunedin New Zealand SEO Company that does this work for businesses in their area. There is certain to be a company that does SEO no matter what area of New Zealand or the rest of the world that you live in. If you can find a new SEO business startup, you will probably get a great price for their services.

Business marketing plan

There are other items in a marketing plan depending on the budget you have. But remember the most important part is SEO. Other items in a marketing plan can include:

  • Facebook marketing This is buying Facebook “sponsored story” ad and is effective only when lots of people “like” your page;
  • Twitter advertising You can buy a promoted tweet, a promoted account or a promoted trend to target those in your geographical location, interest, or searches for keywords;
  • E-mail marketing This might not be very effective depending on your client demographics. If you decide to do this, you need to buy a list of email addresses and when you send out your email it needs to contain a link that interested clients can use.

Remember all the above costs money and might not get you the return you need to see for your investment. But SEO will be the best investment that you can make.



The manner by which business reach out to attract their base of the target audience is evolving, with digital marketing being in the forefront. Digital marketing is reforming at an unbelievable scale with every year bringing new technology and setting up benchmarks for marketers to upscale their game. A prominent digital marketing tool of marketers to expand their brand’s reach is via social media handles.

No one can deny that social media presence matters in this time and age. If you own a business or are operating it, not having a social media handle under your business’s name could hurt your brand gravely. This is especially critical to those growing businesses whose primary concern is to attract the right audience.

Per the Blue corona statistics, 61{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} of small businesses invest in social media marketing.  Unless you are living under a  rock, you’re more than just familiar with the versatility of Facebook, which has now become more than only a means to connect to long lost friends and relatives.

Facebook has developed into a useful marketing tool. Per Hootsuite, some 20 million people use Facebook Messenger to communicate with customers, and more than 5 million businesses are actively using paid advertising on Facebook. Facebook marketing if done judiciously can yield a significant positive result for the business. With Facebook marketing, your business will get the maximum global exposure without having to pay a hefty sum. Facebook is a platform where business and consumer can do a quick chat and proceed to resolve their grievances, provide feedback. Prompt replies promote engagement and brand loyalty. Using Facebook as a lead marketing channel can also help boost your web traffic, as done by a leading e-commerce website. Per statistical reports by Hootsuite, a  whopping 95.8 percent of social media marketers say Facebook delivers the best ROI among the social networks.

But small business mostly underestimates the power of Facebook marketing and end up committing grave mistake with the business profile such as:


Small businesses are of the belief that setting up a Facebook page is all that is needed to gain recognition and attract their target audience. No, consumers are not going to find you all by themselves. You will have to let go of the “set it and forget it” strategy. You will have to invest a considerable amount of time creating it, staying connected with the existing followers, updating it and reviewing it on a regular interval of time.


This is one of the most common mistakes done by naive business owners. Some of the common violation observed as done by businesses who don’t give enough time to read and understand the gravity of these terms and condition are: converting your profile into a business page instead of creating a Facebook business page. Then there is no death of businesses spamming unsuspecting customers by tagging them in a plethora of products and services posts. These mistakes will destroy your brand’s image, and you will end up losing your existing consumer base.


Being regular with your posts, to keep your consumers hooked is one thing but pestering with ten posts in a day is downright annoying. You need to find a perfect balance between the number of posts required to keep your audience engaged and simultaneously attract new customers.

Business, regardless of their size, big or small, must have a Facebook presence to leverage this cost-effective yet highly lucrative marketing tool.

It would be beneficial if instead of trying to figure out your way about Facebook marketing, you consult a Hubspot Certified Inbound Marketing, whose experts will make sure you hit the bull’s eye with effective social media marketing strategies per your business’s requirement. Outsourcing these services will help you concentrate better on your business’s objectives.

Get in touch, today to know how can your budding business steer towards success.