Month: January 2019

Categories
Technology

App Marketing and Mobile Marketing Business: What Should You Know?

To develop your business, your company should take advantage of technological advances and adapt its commercial strategy. With the exponential growth of smartphone adoption, mobile marketing brings you an excellent return on investment. The mobile also knows the best early conversion.

It will not disappear traditional web marketing, but will occupy a place of choice.

Before you introduce 5 reasons why mobile marketing, also called m-marketing, is getting more important, let’s see exactly what it’s all about.

Mobile marketing: develop your business with a smartphone

What is mobile marketing?

Quick definition: mobile marketing aims to reach your customers on their mobile phone, their smartphone or even their mobile phone. Used properly, it reaches your prospects and customers with personalized and geolocated content. Bonus: they get the info they need when they are most likely to act. This is, for example, the case of SMS marketing.

I could tell you that mobile is the future of marketing. But in reality, any web marketing agency knows that it is already present. If your SME implements mobile marketing in its strategy, you will be ahead of other players.

Why consider developing through mobile-marketing?

Just as your customers have access to the internet, they have a mobile. Go around the city and you will find that many people are nosed in their smartphone. Statistics show this, the use of the internet is more and more on the phone. Check it out App Samurai website to get more information.

My nephew who is 17 years old rarely uses a PC but is constantly nose in his smartphone. Even to chat with friends. Or, we can no longer ignore the explosive growth of mobile use.

We know it, the mobile between every day a little more in our daily life. And that will only get stronger in the future. If you do not have a mobile strategy yet, it may be time to set it up.

Categories
Technology

ESSENTIALS AND STANDARDS WHICH MAKE A WEBSITE DEVELOPMENT AGENCY MOST-WANTED IN THE DIGITAL FIELD

A website is an interface between potential clients and owners as far as a business is considered. There are many Best Web Design company out there such as Aplectrum which focus on the needs of their customers and offers their best creative output for them. Though there are a lot of website development agencies and web design companies in the present market, not all of them are successful. So, what makes a company successful is the question which arises in all our minds.

The first and foremost thing in any business is the enthusiasm of the workers. The website developers must have good creative insight and self-motivation to give their best output for the agency. Uniqueness and innovation are the critical aspects in today’s competitive world. So, repetitive work only fetches cheap jobs which affects the growth graph of a company adversely and a decline is experienced. The website developers at Aplectrum keep this in mind before starting any job.

The next aspect which every website developer working for an elite organization must do is to make sure that the concerned website formulated must be user-friendly. The site must be easily accessible from any part of the world at any time of the day. Website crashes, redirecting the page, server issues, etc., affect the reliability of the product and creates an ill will towards the brand. So, maintaining a website is as important as developing one. Usually, many website development agencies also maintain the website for their customers.

Another important thing in any business website is that it is a source of information. Anything mentioned on the website must be accurate and crisp. People generally go through the content present on a website at a rapid pace. So, impressing them with crisp data is essential.

The deciding factor is, in fact, the price at which a premium website can be developed. Best Web Design Company make sure to satisfy all clients by offering premium services at the best possible price ranges Along with pricing, experience in the professional field counts a lot as clients like to work with the companies that have the required knowledge and experience in the web development industry.

All these factors make a website development agency stand out from the rest of the crowd and makes them the most wanted of all.

Categories
Technology

5 Cliches About Promoting SEO In Instagram You Should Avoid

Have you ever visited an Instagram page and seen how dynamic it is? There is a certain criterion that makes one particular Instagram post stand out from the others. There is something about selling yourself on Instagram if you are a well-known celebrity or just starting your career that you should remember. And there are certain things to remember about SEO when setting up your Instagram page and placing pictures and videos there.

This article will tell you 5 clichés about promoting SEO in Instagram that you should avoid.

1. PLACING TOO MANY PHOTOS OF OTHERS YOU KNOW

There is an old saying that “to thine own self be true.” Your Instagram page is about other people getting to know you. When you have too many photos of others on your Instagram, people who are visiting there will not know whose Instagram page it is. Place photos and videos of you that are funny, interesting and informative. Some of the best Instagram pages have a great selection of their Instagram photos and stories.

2. HASHTAGS FOREVER

While hashtags are a great way to get to a specific topic within an Instagram post, they can also be misused and overused. Too many hashtags takes away from the message that you are trying to convey. Your fans and visitors will lose interest if there are too many hashtags on one post. Keep it simple, Keep it original and use 3 hashtags at the most. Using hashtags sparingly will allow your fans and visitors of your Instagram page to enjoy what you really want them to see.

3. KEEP IT ORIGINAL

Whenever you repost something that you have seen on another person’s Instagram page, make sure and give them credit. Not giving credit to the post where you are reposting from is not only impolite, it is also illegal. Make sure and keep your posts as original as possible and when posting other original posts from other sources on Instagram, give credit to the owner of the Instagram page.

4. AVOID TOO MANY SELF PORTRAITS

While your Instagram page photos should be about you, that should not be all it is about. No one wants to come to your Instagram page and see a barrage of just photos of you. Keep your page interesting with trips that you have taken, concerts you have done or other family members that have characters that are interesting too. You should be in the pictures as much as possible, but there can also be other elements that will keep your Instagram post interesting in the picture or video as well.

5. POSTING TOO MUCH BORING STUFF

If you think that Instagram is a place for you to post all of your pictures, then think again. Instagram is a place for you to chronicle the golden moments and memories of your life. Instagram is meant to be used for those special things that happened in your life. Your first walk and talk, your first concert, memorabilia with your grandparents, videos that showcase your talents. Posting too much boring stuff that truly does not matter in the long run, will leave your fans and visitors moving on to the next person’s Instagram page. This guide to local SEO in 2019 talks about some of the things to avoid in social media. This will keep your Instagram posts interesting, informative and have you gaining more followers than you know what to do with.

As you begin to set up your Instagram photos and videos, think about what message you want to convey to your fans and visitors about yourself. Are you an actor or singer who is trying to introduce the different concerts that you have done this year? Or are you trying to help your audience to learn about your past and how you were brought up? Remember that just because you like something and follow someone, it does not mean that they will like what you place on your Instagram page and follow you back. Social media, like Instagram, is all about placing the most important things in your life. And while Instagram can be one of the best places for SEO and selling your brand name, it can also be detrimental to your career if you don’t avoid some of these things listed in this article. Always do your homework. Understand what Instagram is for, place interesting photographs and videos that describe who you are, describe moments in your life that are and were special to you, avoid too many hashtags and give credit to reposts from other people’s Instagram posts and pages. All of these not to do things will help you avoid the costly mistakes on an Instagram that is not benefitting you or your growing career.

Categories
Technology

How to Design a Market-Friendly Website

It takes knowledge, skill, imagination, and creativity to design a website. The best websites attract hold on to an old customer and attract new ones to them. Twenty years ago, websites were designed to provide information. Today, they are designed to help the customers’ purchase items, provide feedback, and solve problems. A company’s website forms a crucial part of its marketing strategy. All of the activities that used to be done by individuals exclusively can now be done through a website. That is a well-designed website.

If you run a company and are looking for ways to get ahead, then you should consider re-designing your site. Despite what you might have heard, websites are still relevant; they have not fallen into obsolescence because of social media. Most people browse and shop online; and when they do, they expect to be able to go to a central site. This gives them the means to find out what your company produces and the various services it offers. It also allows potential customers to access your blog and social media site if they choose.

To attract and hold the attention of customers, your site must incorporate the most advanced graphics and must be compatible with mobile technology. This is particularly important. An increasing number of people do their shopping through their mobile phones. If your site cannot be easily used on a smartphone, then you will not be able to grow your business.

The only way you will get the website that you need is to work with a company that specializes in web design west palm beach. The high level of service and expertise it takes to create a world-class website can only be found in a firm staffed with experts. The science and technology of programming and design are changing all of the time. Web design firms recruit and train experts who are up-to-date on the latest design solutions in the industry. You cannot do any better than a web design firm that is staffed with the best and brightest minds in the market.

The web design firm you work with should have some experience collaborating with senior executives to design a site. Although they have the technical proficiency to create a site, you know your business and your customers. A fusion between the two areas is what is needed to make an engagement come off successfully.

In the course of designing a world-class website, you will need experts from a variety of fields. The web design firm you work with should be able to muster the talent needed to get the job done. The design firm will need your input, but they should be competent and experienced enough to work without supervision. They should also meet deadlines and keep cost down. Indeed, excessive cost overrun is a sign of an inept and inexperienced firm. The company you work with should have a reputation for delivering high quality results at a good value. Spending money on a website redesign is a good investment, but you should spend within reason.

Do you want to redesign your website or design a new one? The professionals at web design west palm beach can provide you with the knowledge and insight to succeed.

Categories
Web Hosting

Where to host my WordPress site?

If you are looking for an affordable place to host your WordPress site, you’ve come to the right place. In this article, we will present to you the most reliable and economical WordPress hosting companies to help you choose the one that works best for your budget.

What are the basic requirements for WordPress hosting?

WordPress sites are very lightweight and have few mandatory requirements. To run one, all you need is,

  1. PHP version 7.3
  2. HTTPS support
  3. MySQL version 5.6 or greater or equivalent.

 These are the absolute basic requirements. On top of that, you can also opt for SSD hard drives, Unmetered bandwidth, decent uptime, and regular backups. These additions ensure better user experience and enhanced reliability for your visitors. Look at all the offerings to see which one offers the best value for money.

Many hosting companies offer special packages for WordPress hosting and these should be adequate for the needs of a regular blogger. If you plan to run a single WordPress site, go for the most basic package you can find. Test it and see how it runs. And later on, if you decide to add more sites, you can always upgrade to a better plan. Or you can host it at another company and check out their service.

1. Bluehost

Bluehost has been WordPress’s recommended hosting service for many years. They have WordPress centric dashboards, one-click install tools. They also give a free domain name, email, and FTP access. All in all, Bluehost’s WordPress hosting bundle is a great deal.

2. GreenGeeks

GreenGeeks provide a fantastic bundle for WordPress beginners and experts. They provide unlimited SSD space and bandwidth. They also have free SSL and Free CDN integration via Cloudflare. With a 99.9{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} uptime and 24/7 support, GreenGeeks are a great place to host your site. They also offer a 30-day money-back guarantee.

3. SiteGround

SiteGround is another WordPress recommended hosting service. Apart from the usual offerings of SSD space, they also offer NGINX-based caching and proactive protection against attacks. Their pricing is reasonable, and they have expert support around the clock.

4. HostGator

HostGator has a good reputation for their reliable, low-cost service. They are a favorite for many beginners and businesses. HostGator offers 1-click installs and 99.9{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} uptime, making them one of the most reliable hosting providers.

5. GoDaddy

It is hard to register a domain or host a site without hearing about GoDaddy. They are one of the biggest domain registrars in the world. And they also sell a bunch of other stuff, including hosting. While they offer good deals on domain names, their hosting prices could be a bit off the rest of the market. So, take a look around before signing up.

Apart from the basic requirements, it is important that your hosting provider offers support round the clock and can be contacted quickly via a phone call or chat. Test it by going on their site and asking a few questions about hosting. The speed of their reply and the courtesy should tell you if they are a good fit or not.

Categories
Software

The New Trends in Animation and Its Advantages for Marketers

If you are an entrepreneur, you will agree that using animation as your online marketing strategy can help you take the business to the next level. Saying that online investors are embracing the moving videos in advertising their enterprises with the aim of doubling their profit cannot be an overstatement.

According to John Medina, who is a molecular biologist, marketers should now embrace the use of animation make their messages powerful, as visualization is mainly our ultimate sense.

Even though we see animation as an entertainment tool, it has been trending in the digital advertising industry too for various benefits. According to Jessica Mraz, a marketing strategies author, getting a video production company with expertise in creating good animations can be the first step in reaping the tactics’ benefits. This article will, therefore, focus on the new trends in animation in 2019 and their significance.

1. Use of augmented reality and virtual reality (AR/VR)

As you may know, the expertise of AR/VR has been there for the longest time now. However, the technology was not available for use until recently. To date, not many companies can afford to use it because of the professionalism that is required.

Only enterprises with technology experts are using AR/VR as a marketing strategy, and they can attest that they are reaping double profits from the approach. The technology is very appealing to the clients, thus draws the attention of every potential customer.

2. Animated videos on YouTube

If you are a YouTube fan, you must be aware that the moderators of the social media platform are now against the idea of placing animated videos in the YouTube. Thus, relying on this platform alone for your business marketing might deny your enterprise the chance to gain popularity as you may need. Nevertheless, the good news is that you can place your animated adverts on other social media platforms.

Remember that YouTube does not dominate the advertising world, and if you put the animations on a platform like Vimeo and Google, it can be appealing to the users. As a result, the potential clients for your items may share the content with other social media sites, and your products will gain popularity.

3. The attractiveness of motion graphics

Many marketing firms are now embracing the use of motion graphics to advertise products on social media. The video producer experts are creating objects in such a way that they emerge as if they are moving instead of changing their position.

It’s advantageous to use this technology as a marketing technique as the videos created seem to be lively and attractive as well. The videos can, therefore, capture the attention of the viewers.

4. Use of whiteboard animation

Whiteboard animation has been in use for a long time, though not in the advertising industry. Nonetheless, marketers now realize the advantages of using whiteboard technology to increase the sales of various products. The trend is, therefore, gaining popularity as its tools are accessible to everyone and easy to use.

With the required software, marketers are creating eye-catching whiteboard animations which make the products you are advertising to have an appealing look to potential buyers.

5. The popularity of 2D CGI

You may be aware that after being in use for more than 20 years, 3D CGI is losing attractiveness and fame. The various companies that have been using this modern technology feel that it has lost its charm, thus, not a proper technique to use in the marketing industry.

Therefore, 2D CGI has now overtaken the use of 3D CGI, and the marketers are sure that the technology is producing surprising results regarding animation quality. 2D CGI is currently trending in the advertising world as it’s making the products to have an excellent look, thus, increasing sales.

6. Web series animations

Animated web series has been in use in recent years, though in the entertainment industry. However, the technology is now trending in the marketing world too, as the marketers can now access the web series production notebooks easily.

Also, the animations created using this technology are amusing as well as appealing. Thus, marketers are using web series technology to capture the attention of many potential customers.

In today’s world, ignoring the impact of using animated videos to market your products can be a grave mistake. Remember that with these animations, you can enhance the visibility of your advertised products easily, as well as explain your business idea to potential customers without a struggle. The technology can also make your products appealing to the clients, hence increase sales.

Categories
Technology

BEST 5 BUDGET BUSINESS LAPTOPS TO BUY

When Planning to buy a laptop for your business there are quite a few key factors which have to be taken into consideration like power, battery life, feature set, and sheer value for money. The best business laptops combine cutting edge productivity features with slimline designs and long battery life that provides mobility and productivity – essential functions for the modern workplace. Before taking the plunge to take a quick rundown of the features to look for when you make your choice. In Today’s world, a busy professional is always on a lookout for a laptop which one can take on the road as well as in an office.

So, for that one needs enough computing power to support different applications and tasks while you’re in the office. Keeping all these technical considerations in mind the consumer will want a product which is Slimmer, lighter in weight and most suitable for travel or taking on the road. Thinner business laptops are also likely to have longer battery life, so they make a good choice for those traveling often on long flights, logging hours in coffee shops or working in offices with open floor plans.

The first thing that comes to the mind is storage capacity. Users planning on utilizing cloud storage or who have flash memory devices on hand can save on high storage capacity. Another choice that can save on price is purchasing a laptop without a graphics adapter because systems without graphics adapters also tend to be slimmer and easier to carry and store. If your field of work is related to photos or create digital paintings, you can get double use out of two-in-one models, and the rotatable 360 degrees screen can be used as tablets or notebooks. Another choice to look for is Next-gen processors which may draw less power, run faster or render graphics more efficiently.

One such destination point where shoppers can head to is Staples which offers a wide range of laptops that provide exceptional value for the price point and ideal for personal, educational or commercial applications. Set a new benchmark for work and fun with some of the most high-end business laptops available at the website using Staples Promocode. Take a look on the full selection so as to determine which are among the best laptop deals for your specific requirements. Some of the most trending laptops brands are HP, Lenovo, Dell, Acer, Asus, Samsung etc.

  • HP Laptop, 17-BY0061ST, 17.3″ Intel® Core™ Intel® Core™ i3-8130U, 8GB DDR4, 1 TB 5400 RPM SATA, Win 10 Home

This HP 17 -inch laptop with Windows 10 Home Operating system and 8th Generation Intel Core Processor lets you speed through tasks and designed for long-lasting performance and stay connected and productive all day. The sleek and stylish design is easy to carry weighing 5.42 lbs. The 1025GB hard drive holds thousands of songs, photos, files, and documents. With the HP True Vision HD webcam, capture even in low light all the details with vibrant clarity. Charge your laptop when low on power in approximately 45 minutes. This sleek and stylish design is available at a savings of 16{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} using Staples Promo code.

  • HP EliteBook x360 1030 G2 (ENERGY STAR)

One of the World’s most secure and manageable Convertible, this thin and light HP EliteBook is the perfect laptop for highly professional persons on the move and be prepared for every situation. The stunning Iconic Elite design with 360° of versatility across five modes, bringing new life to collaboration and productivity, comprehensive security, has a battery life up to 16 hours and 30 minutes promising of beauty, durability and functionality like never before. Doesn’t let a poor or slow Wi-Fi put your conference calls on hold as HP Velocity improves data transfer rates caused by poor connection for smoother voice and video communication. Promising superb protection, as HP’s sure start Gen 3 protects against BIOS attacks. Its backlit keyboard lets you work day or night and comes with a 1-year manufacturer warranty.

  • With Intel N4200, Asus VivoBook Flip 12 11.6” Laptop, 2.5GHz, 4GB RAM, 1TB Storage, Windows 10 Home (TP203NA-DH22T) is available at a savings of 37{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} at $249.99

With Multi-touch technology responding instantly to every touch this ASUS VivoBook Flip 12 is designed to be thinner, lighter, more functional, and more intuitive than ever before. This lightweight design has been re-engineered to create a compact solution that offers ultimate flexibility. A full-size keyboard with just the right amount of key travel (1.6mm) ensures supreme comfort and effortless navigation with windows app and other features.

This Asus Laptop also delivers impressive audio, with dual stereo speakers that provide immersive surround sound. View stunning images from any angle and even when viewing at sharp angles the color and contrast remain vivid and bold. Efficiently performs up to 8 hrs of working time and an added advantage is 802.11ac Wifi is less prone to any interference from other wireless devices operating on the same bandwidth.

  • Another budget business laptop worth mention is Samsung Chromebook Plus 12.3″ LED Display Laptop Computer, Hexa-core processor, 32GB eMMC, 4GB RAM, Google Chrome OS at $499.99

Its features include 360 degrees rotating the screen for flexible viewing. This compact laptop with its lightweight and ultra slim metal frame is a breeze to carry. A built-in Pen can be used for note taking or drawing apps for freehand lines, as well as perform common actions among which includes taking screenshots and magnifying the screen.

  • This Intel® 8th Gen i5-8250 Dell Inspiron 5570 Laptop, 256 GB SSD Hard Drive, 8 GB DDR4, Win 10 Home, Intel® UHD Graphics 620

This completely impressive Latest i5 processor delivers epic energy efficiency with 8 GB DDR4 memory and plenty of backup with 256GB SSD and dual drives. Experience richer exceptional viewing experience and more vibrant colors and clarity on display with visuals appearing lifelike along with Waves MaxxAudio Pro which enhances volume and clarifies every tone like a studio quality sound so you can hear everything from concerts to film scores and gaming action with rich, resonant tones. Get great battery life with this Inspiron laptop.

The Choice when it comes to buying a laptop can be a little staggering but one needs to balance the features with your budget and your needs, and you might have to make some compromises and armed with a little bit of research and knowledge you’ll be able to buy with confidence.

Categories
Software

Get Rid Of The iTunes 3194 Error In No Time

Facing an error 3194 in iTunes is one of the most common malware that one encounters while updating or restoring an iOS device. iTunes not connecting to the iPhone is a common error. When you are trying to upgrade or restore your iOS device, error 3194 can be caused due to a number of reasons. This article discusses thoroughly the error 3194 in iTunes and how to get rid of the issue. It is also possible to resolve the issues in iTunes not detecting iphone.

How To Get Started With The Procedure

When you try to connect your Mac or your PC, your iTunes can be generating a number of issues. If you see that your iPhone won’t connect to iTunes, you may have to face an unknown error which is known as the 0xE error. Here are a few ways in which you can try to fix the issue by yourself. You can follow the given steps to check if the issue is still persisting:

Step 1: Firstly, make sure that the version of iTunes which is installed in your device is the updated version. Trouble may occur due to issues regarding compatibility. If you are using an older version, reinstall the app.

Step 2: The device (your Windows PC or Mac) should also have updated software.

Step 3: Turn the power mode of the device on.

Step 4: Remove the USB wires which are connected to your PC, only keeping that of the iPhone connected. Try testing each of the USB ports. If it still doesn’t work, try using another USB cable of Apple.

Step 5: Restart your computer as well as your iPhone.

Try this method a number of times with different devices. If nothing works, get in touch with the professionals.

If you, at all, cannot do anything to fix the iTunes error 3194, you might hate to hear this but you will have to restore the factory settings of your device. Although your data will be lost, you can eliminate the problem from your device.

How Does dr.fone Help To Resolve Your Problem

Before you restore your iPhone, you can give this a shot! If you cannot fix the problem by yourself, you can seek the assistance of the experts. Most of the users find it a suitable way to resolve the mishap by turning to the user guide offered by Apple. However, the Apple user guide contains long-winded, superfluous and massive information.

It is now easy to cut short on the effort. All you need to do is get in touch with the dr.fone- iTunes Repair. This will offer you a detailed guide to how to fix the iPhone 3194 error by yourself at home.

If you are wondering as to why you should opt for dr.fone- iTunes Repair, this software will help you with all the errors that one can face with iTunes like a problem in installation, updating, connecting, backing up, restoring and other syncing issues. This software can not only resolve your problem but also save your data from being lost.

Categories
Application

Why do you need an Applicant Tracking System?

Applicant tracking systems made their appearance only around two decades ago. However, there aren’t many organizations that have understood the importance of an Applicant Tracking System or ATS. How about learning why you should go with a capable application tracking system? The following points should provide you with a great idea into why Applicant tracking Systems should be an important option to go with.

Why do You Need an Applicant Tracking System?

An applicant tracking system is an excellent option for you if you are an HR professional. However, not many professionals agree on this point and tend to keep the option away. Possibly, we should be able to pinpoint the exact benefits that an ATS system offers them if we want to convince them into believing in the efficiency of the service.

It saves you money

Automated tasks will mean your recruitment process and the recruiter’s costs are reduced to a considerable extent. Your recruiters will tend to do more positive work in lesser time and thus will be more productive.

There are several ways an application tracking system can be beneficial. It lets you understand exactly which source provides the best candidates. Equipped with that knowledge, you can avoid the channels, ads, and profiles that may not bring any positive effects. You can even use the system to build talent pools. This will mean whenever you want to find any candidate for a future requirement; you will be able to get your candidates or even the right recruitment right away.

It saves you time

An applicant tracking system streamlines and automates a host of tasks with respect to the recruiting process. Capable systems like Greenhouse ATS systems help you automate each of the steps right from resume building to the final recruitment.

As soon as the application is filed by the applicant, the system will create a rich resume, save their details, screen the applications and eliminate those candidates who do not qualify. Thus, you will be left with the cream of the candidate’s list to pick from. In fact, it can even automate interview schedules. It will also mean you will be able to minimize the expert’s requirements for sourcing and screening the candidates.

Improved experience for the candidates

The application tracking systems enhance the candidate experience, and this can go a long way in promoting your brand image as the best recruiter. This can help you attract more capable kind of candidates to your job opening.

In fact, the lack of proper communication can pull away from the right candidates from applying at your firm. Bad candidate experience is what is caused by improper communication. A good applicant tracking system will help you establish good communication with your candidate right from the application status to the final hiring. A good ATS will have a built-in recruiting email template so that the information can be automated and sent in bulk. You can go with the personalized email messages. You can even create an optimized career website for an enhanced experience.

Legal Compliance at its best

The Application tracking system will help your HR division make sure that your processes comply with the rules and regulations. This will remove the possibility of human error and any sort of bias.

No matter which region you are from, you should be abiding by the regulations that govern the recruitment process. In fact, US and EU regions have stringent rules governing a proper recruitment process. Non-compliance with these guidelines can lead you being fined for non-compliance. Choice of a good Application tracking system should help you keep up with the compliance standards and guidelines.

A streamlined experience of recruitment

An ATS will definitely provide you with an enhanced experience with respect to your recruitment process. A streamlined and simplified application tracking system should invariably lead you up to the best level of hiring.

A single platform that suits all should be what makes an Application Tracking system a formidable choice by all standards. You need not switch between multiple platforms for getting your work done. A perfect Application tracking system will be helpful enough in addressing your recruitment related tasks in one go as you will have access to all the functionalities you needed including email, excel spreadsheets, calendar, mobile phone, job boards, social media, your company web page, candidate testing tools, and video interviewing tools.

Conclusion

That is how an ATS system should help you achieve the goals of an effective recruitment system. If you are someone looking for the best experience in terms of streamlining your recruiting process and make the most out of it, opting for the best ATS system should be on your mind.

Have you been using an applicant tracking system for the hiring system of your organization? If you haven’t yet made a decision, the points we shared above should help you make that decision clearer.

Categories
Technology

4 Advantages of Social Media for Businesses

Every business has to stay competitive in order to survive. They have to know what people like and what they don’t like. They also have to be constantly aware of what their competitors are doing.

To stay relevant, every business needs a good online presence. They need a website that’s easy to use and place orders from. They need to utilize search engine optimization (SEO) to use targeted keywords that make their company appear more often in search engine results. They also need to be active in social media marketing.

You can go online to learn more about the importance of social media marketing. Visit sites like Share Creative and others to read case studies and success stories. You can hire an outside firm to start and create your social media marketing, or you can design and implement your own campaigns yourself.

Here are four distinct advantages of using social media for business:

1. Social media marketing can increase traffic to your website

Many companies already use social media because it gets more new and existing customers to their websites. By creating entertaining and engaging posts with links through to their websites, these businesses are garnering interest and attention. They have a good call to action that causes people to want to know more about who they are and what products and services they have to offer. Regular social media activity helps you engage with a larger consumer base and increase your chances of interacting with more and more people.

2. It helps increase brand awareness

Because most people are on social media, you have a great resource to share your messages with a targeted group of customers. Social media is one of the main ways that people find out about different product brands. Regular advertising and social media posts can dramatically increase brand awareness and interest. Best of all, it’s something you can do in just a matter of minutes. You don’t need to spend a lot of time or money in your efforts to expand your client base.

3. Social media helps you stay top of mind

Most social media users are checking their account at least once a day. Many of those users have social media profiles on multiple platforms. Every time they log into their accounts is another chance for you to connect with them. Create posts that are fun and informative with visuals or videos that grab people’s attention and create reasons for them to read them and click through to your website. The more followers you have, the more potential sales exist.

4. It helps you generate leads

Lead generation is essential for any business. Social media is an effective way for you to find more potential customers. By crafting posts that are intelligent, informative and persuasive, you can generate leads easier and faster than most other conventional forms of marketing. You can interact with them to find out their wants and needs and respond to their questions directly. These are great ways of giving your company the human touch that many people respond favorably to.

These are just some of the many benefits that social media can provide for your company. Many of these ideas are very common sense and help you see results almost immediately. It also allows you to change tactics or advertise special deals or giveaways. Social media is supposed to be fun. It’s one of the best ways to interact with your customers and grow your business for many years to come.