To develop your business, your company should take advantage of technological advances and adapt its commercial strategy. With the exponential growth of smartphone adoption, mobile marketing brings you an excellent return on investment. The mobile also knows the best early conversion.
It will not disappear traditional web marketing, but will occupy a place of choice.
Before you introduce 5 reasons why mobile marketing, also called m-marketing, is getting more important, let’s see exactly what it’s all about.
Mobile marketing: develop your business with a smartphone
What is mobile marketing?
Quick definition: mobile marketing aims to reach your customers on their mobile phone, their smartphone or even their mobile phone. Used properly, it reaches your prospects and customers with personalized and geolocated content. Bonus: they get the info they need when they are most likely to act. This is, for example, the case of SMS marketing.
I could tell you that mobile is the future of marketing. But in reality, any web marketing agency knows that it is already present. If your SME implements mobile marketing in its strategy, you will be ahead of other players.
Why consider developing through mobile-marketing?
Just as your customers have access to the internet, they have a mobile. Go around the city and you will find that many people are nosed in their smartphone. Statistics show this, the use of the internet is more and more on the phone. Check it out App Samurai website to get more information.
My nephew who is 17 years old rarely uses a PC but is constantly nose in his smartphone. Even to chat with friends. Or, we can no longer ignore the explosive growth of mobile use.
We know it, the mobile between every day a little more in our daily life. And that will only get stronger in the future. If you do not have a mobile strategy yet, it may be time to set it up.