Month: October 2018

Categories
SEO

A Guide to SEO Techniques for B2B Companies

B2B businesses are those that deal with other businesses, such as a wholesaler connecting to retailers, or an industry sourcing materials from suppliers. It could also be a business outsourcing work to another business. No matter how diverse these businesses are, they all have a common need. They rely on Search Engine Optimization (SEO) as a technique for identifying a target audience, generating leads, and closing sales.

To make a success of SEO, B2Bs need to put a lot of effort into creating great content, do extensive outreach to customers, and build very strong linkages. All the time, energy, and resources that are invested in SEO never go unrewarded – you begin to score over the competition, and you build a reputation that grows your business by leaps and bounds.

SEO has to be repeatable, it needs to be scalable, and, like breathing, it doesn’t come with a pause button. You need the smartest, trendiest, and scalable SEO techniques for B2B companies that generate quality leads and keep you zooming through the fast-track to explosive growth:

Keyword Research: Doing It Right the First Time, Every Time

Keyword research guides you through every stage of web page development. You could be designing a brand new website, redoing an existing site, or reinventing your content strategy. In traditional SEO, there was a lot of emphasis on single keywords. With Google Search Engine Rankings being powered by an AI algorithm, the old SEO paradigms changed. It’s no longer a priority to produce separate content and stuffs them with similar sounding keywords.

Changing your SEO strategy to conquer AI-powered algorithms

The Topic Cluster Approach

The smarter approach is to review your website content and classify products or services into clear-cut categories. Then generate a cluster of articles around each category. Now develop a web of cross-links within each cluster. This projects each product or service category as a single organic entity.

If a customer lands in a cluster, he’ll use the links to access the information he’s looking for. Instead of wasting the customer’s time (probably losing him) by posting independent articles that may not interest him, the cluster approach improves the chances of a customer satisfying his intent.

Identifying the Right Keywords

B2Bs mistakenly assume that the way they visualize or describe their own product or service is the way customers perceive them. The way the customer describes the product (the way he enters search terms) offers a clue to the most important source of keywords. These are the keywords that really count for the customer and Google.

These keywords or phrases can be located either through direct customer contact or through customer feedback in surveys. Using such keywords (the customer’s own lexicon) is a crucial factor in successful SEO.

Customers respond readily to online surveys, especially if you incentivize emails with special offers and attractive discounts. Taking a cue from top competing sites helps you zero in on words that your campaign might have missed.

Facebook, Reddit, LinkedIn, and Quora are a rich source for keywords. Go through discussions, customer reviews, and ratings. Observe how customers talk about similar products and services. Assess how they voice their product related concerns.

Google’s autocompleting feature offers fascinating alternatives to the words you may be keying in. You’ll find a whole bunch of search-related key phrases at the bottom of the Search Engine Results Page (SERP).

Highly specialized SEO tools like Ahrefs or SEMrush make a huge difference to a focused SEO strategy. Here are the key benefits of using these SEO tools:

  • Gives you an idea what your competitors are up to.
  • Keywords or phrases that really make money are easier to find.
  • Finding and fixing website issues becomes easier.
  • A site audit helps you sanitize major glitches and design flaws.
  • Knowing your domain rating gives you a better chance of improving site ranking.
  • Link building opportunities can be explored to increase traffic. You can assess and compare the traffic on other sites.

Understanding Keyword Intent Is the New Master Key

Google uses an AI-powered algorithm, RankBrain to analyze not just the context of the keyword used by the searcher. The algorithm probes the web behavior of the searcher to decide which search result satisfies the intent of the searcher.

OK, you don’t have Google’s AI algorithm to back your keyword search, but there are ways B2Bs can gauge the customer’s intent.

Key in the most popularly used customer keywords that you’ve identified. Then take a close look at Google’s search results. If you find pages filled with “How-to,” “What-to-do” information, it means that customers are in the mood to research the topic in detail. If the results focus on product related information, you can be reasonably sure that customers are commercially minded (they’re in search and buy mode).

A simple illustration will clear the picture. The search term, “How SEO affects B2B businesses” is probably aimed at getting a fresh perspective on the topic. On the other hand, the search term, “Buy SEO marketing tools” reveals a more commercial intent. You’ll notice that the results vary a lot.

The kind of keywords you source from commercially-leaning customer queries will help you frame SEO optimized blog posts, offers, discounts, and white papers that’ll help you increase site traffic and close sales.

Creating Content That Catches Customers and Closes Deals

An SEO campaign doesn’t make headway unless there’s a strong backup of high-quality content.

As we’ve discussed before, having separate unrelated articles may not produce the desired results. An effective SEO strategy is to devise hub pages packed with the information that customers search the most. If you can’t catch the customer on these pages, provide extensive linkages that reach out like spokes to connected topics listing precise information.

Google will tick off the positives – there’s high-quality content, pages are strongly optimized for cheap SEO services, customers are spending more time on pages, visitors are ending their search with you and are not pogo-sticking to other sites.

Three Top ways of making your content come alive:

  • Present a product review that sums up all the data the customer needs to make a buying decision. For example, list the advantages and specific benefits, and provide cost comparisons with competing models.
  • Invite industry movers and shakers to comment on your product and assess its benefits in an authoritative way.
  • Get a B2B SEO professional to do a video explaining how a website audit is best at locating and plugging glitches and errors in page design.

Just as you spend time improving your website content, devote more time to getting quality websites to link to them. These links will get you higher ratings in Google rankings.

The Best SEO for B2Bs: An Account Based Marketing ABM) strategy

An email campaign that casts a wide net to catch potential customers can become self-defeating and pointless. Usually, such a strategy lands customers that only come to satisfy their curiosity but won’t stick around to close deals. Research your demographic and identify a narrow cluster of customers/companies that are most likely to respond to your marketing efforts.

In an account based marketing approach, you email a smaller group of potentially high net worth individuals or companies. The email can’t be the simple run of the mill generic type; it has to be expertly crafted to engage the customer and make an offer the receiver of the email can’t refuse.

Once the customer is hooked, your sales and marketing teams will align and present a highly personalized response. Your aim is to educate and engage a valuable and knowledgeable customer before persuading him to close a sale.

ABM strategies are very helpful in generating leads in the short-term for strengthening revenues over the long-term.

If All Else Disappoints, This Won’t: The AI-Powered SEO Optimized Chatbot Application

Surveys predict that 85 percent of direct customer interaction with brands will shift from humans to chatbots. The Artificial Intelligence powered chatbots application raises B2B SEO to its highest level. Data analytics and chatbots, using speech and textual inputs, analyze and arrive at the customer’s intent much faster than normal keyword analysis. Chatbots initiate conversational communication to market products and close sales.

For example, a customer initiates a chat request for shapewear. If there’s a chatbot at the receiving end, this simple request will be broken down into five components:

  • The customer’s name: Lena
  • The customer’s intent: Shapewear request
  • The Item requested: Lingerie/corset
  • Action Required: Deliver foundation garment
  • Timeframe: Today/Now

The French beauty and cosmetics chain Sephora uses a chatbot that scans your face and suggests matching shades, cosmetic makeup tips, beauty routines, and products.

Chatbot SEO optimization offers a potent tool for B2Bs to improve customer satisfaction.

SEO Techniques for B2B Companies: Improving Brand Loyalty and Growing Businesses

Successful B2Bs are unlocking the potency and power of SEO to improve three core deliverables. They study their target audience in every possible way. Their content responds effectively to customers giving them an experience not found elsewhere. They are constantly delivering value by way of educative information, downloadable whitepapers, and comparative pricing plans. In return, they get emails that drive leads and close sales.

When you show that you care for customers by giving them products or services that transform their lives, they reward you with brand loyalty that lasts decades.

Categories
Technology

A Simple Guide to Machine Learning and Artificial Intelligence

Technology, despite the revolutionary progress that it has enabled over the millennia, has never been short of doubting Thomas’s. Computers, for example, have become so closely integrated into our lives that we use them in our homes and we carry them around in our pockets. That has never stopped people from fearing computers and predicting doomsday scenarios. The anxiety rose to fever pitch as Artificial Intelligence (AI) and Machine learning (ML) became the talk of the town.

These new age technologies are poised to impact us in ways we can’t imagine. The topic fascinates and worries us in equal measure. That’s why people, even the least technology-savvy among us, need to understand what AI and ML are and how these technologies are poised to change our lives dramatically.

We requested IT experts from FirewallTechnical to break down the technical complexities, shed the jargon, and present a simplified guide to AI and ML so that a layperson could gain a better understanding of what these technologies are capable of doing. We share these valuable insights:

What Is Machine Learning and Artificial Intelligence?

It could be the weather, a population group, an industrial process, or something as mundane as an economic impact theory or cultural event. We study these events and gather an enormous amount of data. This data is minutely analyzed. When we analyze data, we focus on patterns of behavior that keep recurring. Then we apply advanced principles of computer science to analyze the behavior and predict what may happen in the future. The end result is a “statistical model” capable of predictive analysis. Artificial Intelligence and Machine learning are the technological breakthroughs that create statistical models and make predictive analysis possible.

Artificial Intelligence and Machine Learning: How Are They Different?

Artificial Intelligence

The word artificial means it was created by humans. Intelligence implies that the computer is programmed to ‘think’ on its own almost like (but not superior to) a human. AI is a complex cluster of algorithms that simulate human-like behavior in a computer. It’s a way of programming a computer to think on its own (mimic human intelligence) without human guidance at every step.

Machine Learning

Machine learning builds on the foundation of AI to develop programs that teach computers to gather and analyze data on their own and predict future behavior. In such a scenario, the machine is not merely programmed to do a defined task. The machine is actively ‘learning’ and changing its responses with experience. You can ask ten people for solutions to a problem and probably receive ten different answers. ML will analyze thousands of variables and predict the best outcome.

If AI infuses a machine with human-like intelligence, ML ensures that the machine thinks on its own and learns from experience to predict outcomes.

If Artificial Intelligence was a tree, ML applications would be the low hanging fruit. Both tree and fruit are mutually dependent and one can’t exist without the other. AI is the foundational technology, ML is its application. AI is the architect and strategic planner, ML is the builder and project manager.

Three Foundational Tasks That ML Is Geared to Perform

Having acquired a bird’s eye view of what these new technologies are, we move on to the three basic tasks that AI and ML are programmed to do in real life situations – Classification, Regression, and Ranking.

ML Classification:

Take facial recognition, for example. The observed image is matched with an existing database and quickly identified. Facebook is using this to tag pics of people known to you.

ML Regression:

This makes it possible to correlate numerical values with factors that tend to vary. For example, in real estate, ML can help you predict the value of your home after considering related factors such as market value of residential property, the age of the home, and depreciation.

ML Ranking:

This is a way of predicting an outcome within a certain set of parameters. For example, the likelihood of the New York Yankees topping the charts in Major League Baseball. Another example is Google’s search engine that ranks the most relevant result to a searcher’s query.

How ML Uses Statistical Models to Analyze Data and Predict Outcomes

We’ve already seen that statistical data gathering creates a machine learning model of how events pan out in the world. When data analysis gives you patterns of behavior, the same can be studied and what the future holds in store can be predicted. ML does this using datasets and functions.

  • A dataset is a graph with rows and columns showing how variables relate to each other. For example, a row may show age-groups (young, middle-aged, senior, super-senior) within a targeted population, and the column indicates their preference for an herbal product.
  • A function is a sequence of code that instructs a machine to perform specified tasks. The same functions can be used to manipulate data sets to yield a particular result.

In the population study, you could use functions (codes) to teach the machine to recognize patterns such as more middle-aged folks opting for herbal products as opposed to younger people. The machine “learns” the pattern and recognizes it when it is repeated elsewhere.

Like Human Learning, Machine Learning Follows Different Pathways

The statistical model lies at the heart of machine learning. Using these models, the ML application follows a steep learning curve imbibing “lessons” on the way to predicting behavior. Humans are said to follow at least seven learning styles – video, audio, language, and physical among others. The same is mimicked by AI and ML powered systems:

● Supervised Learning:

This is the ML way of linking a programming input to an output. For example, you can teach a program to learn the difference between good food and bad food. The computer can’t taste the food, so you explain through examples that certain foods are good, some are bad to enable it to recognize the difference. The Microsoft Virtual assistant, Cortana that trains a computer device to recognize speech commands is an example of supervised learning.

● Unsupervised Learning:

If it is cumbersome to modulate the machine ’s decision-making ability with endless examples, unsupervised learning takes over. Without referring to any known classification or category of data, the machine studies patterns and comes to its own conclusion. This is very useful when large data sets are being analyzed, and it becomes manually impossible to program responses covering every possible variation. NASA, for example, uses unsupervised learning to discover new stars that do not figure in an existing database.

How AI/ML principles impact us in daily life

Google’s search engine switched to AI and ML, creating a new algorithm called RankBrain. Previously, Google would deliver web results relevant to the keywords used by customers in web searches. Powered by AI and ML, Google’s new search engine studies the context in which the keyword has been used compares it with the customer’s past searches, studies the customer’s choices (rejection/acceptance), and delivers a result that satisfies the searcher’s intent.

The major difference is that the search engine adapts search results in the way the customer responds and offers improved results as the search intensifies. Google search ‘learns’ through experience to become more accurate at predicting the customer’s intent to give a better and personalized web experience.

Agreed, AI and ML Are a Big Deal, but How Do They Affect Me?

Social media and e-commerce giants need not engage you in long intimate conversations to get to know you better. Your web browsing habits, personal preferences, and product choices are already known to them. All they do is hand over the data to AI and ML to analyze. Patterns of behavior emerge that prompt company to reorient and personalize marketing strategies suiting individual preferences.

Machine learning is about to change the job landscape. The World Economic Forum predicts Data Analytics, AI and Machine learning specialists, and Operations managers as the top three in-demand job vacancies by 2020. Data entry, accounting and bookkeeping, and administrative roles are the top three jobs destined to become obsolete. Financial services will be worst affected because no human capability can match AI and Machine learning capacity to crunch big data and predict more accurate results.

Conclusion

Let’s put it in a nutshell. If you’re a developer, AI and ML unleash your potential to go where no man has gone before. If you’re a layperson, understanding and integrating the new age technologies into your lifestyle will mean the difference between survival and extinction. Agreed, AI can’t offer solutions for everything, but it is better to be aware of how AI inspired changes are reshaping our universe.

We should respond positively when a new technology promises to change the globe as we know it. Forget doomsday. Already, AI and IoT (Internet of Things) is merging with blockchain to save the environment. The same technology mergers are revolutionizing supply chain management in industry. The benefits of AI and ML are so awesome we ignore this revolution only to our disadvantage.

Categories
Technology

Want Winning Marketing Messages? Make Sure You Tack on These 5 Terms and Phrases

Let’s be honest: writing ads isn’t always easy.

Sure, running Facebook ads or putting together email offers and outreach campaigns can be done in a snap these days.

Put the actual process of putting together the words to prop up those campaigns? That’s a different story entirely.

While you may doubt your own copywriting chops, keep in mind that so much of writing a strong ad is formulaic. That is, there are a number of time-tested terms and phrases that trigger a psychological response from buyers.

Before totally giving up on coming up with your own marketing messages, perhaps it’s time to take a look back at what sort of words and phrases convert buyers and how you can use them yourselves. Below are five terms and phrases to help get you started with your next ad or email.

“What’s in a Name?”

Pulled from the timeless advice of How to Win Friends and Influences People, the sweetest sound anyone can hope to hear is their own name.

When possible, you should likewise take every step you can to reach out to relevant prospects and address them as individuals. Generic marketing messages might be “easier” to roll out, but nothing beats one-on-one marketing whenever it’s possible.

Perhaps the outreach experts at GMass put it best: “If you aren’t personalizing, your results are going to be subpar.”

What’s the “Problem?”

All businesses serve as problem-solvers at their core. If you’re able to highlight a specific problem within your ad, your prospects will begin to look at you as the potential solution.

Maybe your prospects’ pain points is that they don’t make enough money or perhaps they spend way to much time on a tedious task. Either way, mentioning the word “problem” is a fantastic tactic to show your empathy and understanding at a business.

The Power of “Free”

The psychological impact of “free” speaks for itself. Providing any form of freebie, whether it be a gift or information, immediately puts your business in a positive light. Providing something of value for absolutely nothing speaks volumes about your business and cement yourself as a helping hand. “Free” messages are especially powerful for prospects who might not know you.

Present Your Message as Brand New

Reality check: there is a ton of noise out there when it comes to both advice and products alike. People are always hungry for something fresh, which is exactly why “new” is such an important term to include in your marketing messages.

Breaking news and emerging trends are instantly more compelling than something your prospects have seen a million times before. If you can frame anything you’re selling as new and time-sensitive, you’re on the right track.

Teach ‘em How-To

As it may not come as much of a surprise, “how-tos” are some of the most compelling types of headlines in the blogosphere today.

How-tos likewise serve as high-performing subject lines for a similar reason. That is, your prospects need a particular problem solved (as noted above) and require education to solve it. It’s simply your just to frame what you’re selling as a much-needed solution

Again, don’t totally discount your ability to write stronger ad copy. By using these terms and phrases a the basis for your message, you’re much more likely to elicit a response from your list. If nothing else, having these terms in your back pocket is a smart move when conducting any sort of marketing outreach.

Categories
Technology

Latest Technology Advancements in Broadcast Media

The digital world is advancing at a fast pace nowadays. The broadcast media was losing its track since Netflix, Amazon; YouTube came onto the market. The Cloud-based TV broadcasting saved the industry as the entire business model was getting restructured. The users look for personalized content in their own devices. This led the industry to focus on the increasing demands of the users. Also, as people prefer to watch the content on their personal devices, the broadcast industry needs to ensure that the material is compatible with various hardware. They also keep in check the user experience and ensure they are satisfied with the quality of the content. To offer new opportunities to the users, the latest technological advancements are incorporated by the broadcast industry. Let us see them in detail below:

⦁ Artificial Intelligence

AI has been the talk of the town and is highly incorporated by the broadcast industry to create content and offer to the viewers. As the name suggests, it has self-learning skill and data-driven intelligence which is used to repeat any skill-based job automatically.

It is mainly used in searching and archiving media. Online videos have become very popular. AI helps in recommending and tagging media content thus increasing the money that can be earned. It provides with methodical options to classify, precisely target particular material, archive contents. It also helps in searching huge collections of video or images by understanding the content. One of the most significant innovation is Google‘s video intelligence API which provides with videos of cars if we say ‘car.’ The label detection technique is used to collect information about a video, which was uploaded earlier and the contents in it.

AI also helps in marketing and targeted advertising. By incorporating AI, brands can create more personalized ads. The traditional mass advertisements fail to attract users nowadays. By making unique advertisements, better user reactions are achieved. AI has advanced further and used face recognition and live interaction techniques which enable engagement of the viewers.

AI also helps by providing personalized contents to viewers. There are cognitive tools which help in interpreting sentiments of viewers and estimate the type of video and audio that interest the users. Depending on the interests in a moment, personalized contents are offered to individuals.

⦁ 5G

5G network is flexible and can compute complex data. The 5G network speed can boost up to almost 10Gbps, and it will support more applications like 4K streaming, live personal 3D broadcast. Colossal traffic watches personalized contents in smartphones. To provide with high resolution, users would need a high speed of data transfer.

5G will increase the transmission speed of data which will lead to a high quality of data. The reliability will also improve as there will be no loss of data. There will be no latency which will enable users to view live events or live to a stream of any concert or sports without any disturbance. The creators can make their contents more innovative as users will also be able to watch virtual reality content. There will be no delay to download any content, and there will be a reduction in the cost.

⦁ Blockchain

The challenges faced by privacy, prices will be addressed by using blockchain techniques. If blockchain payment methods are used, there will no transaction fees required which will attract more viewers. Illegal sharing of private content is a significant issue faced by the broadcasters. By incorporating blockchain, the content developers can track anyone who is infringing with the content or copying it. It allows only peer-to-peer sharing and distribution of content. If anyone tries to copy or view the content, they will have to make payment for it.

The broadcast market is adapting themselves to the needs of the users and changing their business model. Many new technologies are incorporated to provide customers with more unique experiences at low costs.

Categories
Technology

Recognise the Importance of the Right kind of Telephone System for your Business Firm.

Business firms whether big or small require an efficient network of telephone systems. Though the computer has wrapped up all the major functions of the firm under one roof, the importance of excellent working telephone systems cannot be underrated. Providing an easy to use central communication system and the immediacy they guarantee makes them harder to ignore.

Importance of a telephone system in a business firm:

  • Increased communication among all the employees which guarantees increased productivity. Inter-company communication remains the most instant and effective method to conduct the plans of action from the managers to the correspondents.
  • Developing a more personalized ground of communication for the consumers. Well, integrated telephone systems ensure consumers to reach out to the nearby offices.
  • Telephone Systems enable a business firm always to be reachable over the phones.

It is important for all companies to gain that extra edge with an excellent telecommunication system. There are many companies like Telephone Systems who readily provide a single vendor for all your operations. Whether a business firm requires the traditional landline system, an analog system based and standardized desk-based or the sophisticated IP based communications system, companies providing advanced telephone systems can cater to all kind of needs for your company. Dealing in the broad range telephone communication systems, these companies have gained a lot of experience in this field dating years back.

Companies providing Telephone Systems have an exceptional system capacity which includes an expert team of designers that can handle from a small system to a large VoIP telephone system. With only a total portfolio of telephony hardware, the software application programs and also services, these companies can help any organization at every phase of the telephonic communication.

Spontaneous, fast, and trusted communication are extremely necessary for a business firm to function effectively.  The firm needs to decide on the kind of telecommunication system it needs before it accidentally buys one.

Companies providing Telephone systems offer you a complimentary meeting to proceed with the operation of the system a firm decides to buy. Using vital communication equipment ensures effective interaction. The telecommunication system a firm settles on will affect the operations of the firm drastically. Modern businesses can never succeed without a strong, fast and immediate telephone system. Almost all business firms, be it small or huge, have effective communication systems installed for their operations. Companies providing Telephone Systems have completed many years serving firms the best kind of systems that work efficiently for all.

Categories
Web Hosting

Additional Services that Web Hosting Services are Offering to Clients

Many hosting service companies have varied their product and service offerings that they have enlarging their business classification.  Companies that do web hosting, for example, are no longer just hosting websites nowadays.  They now are offering several other services that are related, and many have already become one-stop shops for those wanting to create and operate their websites or blogs.  Here are some of the important services that web hosting services are now offering.

These extra services include:

  • Website builders –

Many web hosting services are now offering simplified or sophisticated website builders that allow their clients to be able to quickly create their sites right after subscribing to a web hosting plan;

  • Web Design –

There are some web hosting companies that provide professional web hosting design services;

  • Domain name registration –

This is one of the earliest services web hosts were offering;

  • SSL Certificates –

There are also web hosting companies that help website owners secure their sites through SSL certifications. The web hosts are not the ones granting these certificates, but they do help clients to obtain them from trusted providers such as GeoTrust.  Having an SSL certificates means the encryption of sensitive data in a website.

  • Search engine optimization –

Some web hosts companies will just put up a website up and that’s it. These that have also ventured into search engine optimization (SEO).  This used to be done by individual companies but now web hosting companies are offering this service.

  • Online marketing –

Although there are not that many web hosting companies that offer this service you should not be surprised to find some that help their hosting clients in promoting their websites.

The only problem with this is as a client you need to ensure that if your hosting company is offering these services that they are able to do them well.  You can also hire employees for your company to do most of these services – which is probably the least expensive option.

Categories
SEO

Role of web designer in website ranking

Web designer Newcastle

While talking about the digital marketing we come across a number of strategies where the experts make a comprehensive plan using various strategies to improve the overall ranking of some website. These strategies could include multi-pronged projects like PPC; social media marketing that enhance the standard of some website. They usually emphasize on the content creation, by adding some specific keywords into that, by improving the uploading time of the website, by an implementation of various SEO strategies along with improvement in the web designing by an expert web designer Newcastle. When all of these strategies are combined together and applied, they follow the indexing methods and trends of Google and other common search engines in order to get the website ranked in early results.

To be specific about the web design Newcastle, this is a whole art. What a graphic designer is supposed to do? Well, he is the guy who applies this art and practices the planning and projection of some certain ideas and experiences with visual and textual content.  Its form might be physical or virtual. Graphic designing is something that compels us to get inclined towards some certain brands. Logo designing is also a part of the graphic designing.  Through the logo, some certain brand is associated with some certain signage that represents the brand without directly naming it.

The role of web designer has been extended so much that you find their work literally everywhere. You will find it in newspapers, magazines, packaging, branding, websites, posters, books and signage. You will find the footprints of the designer in every walk of life. In fact, we can easily say that every successful or start-up business badly needs a graphic designer because he is the one who would pronounce their agenda, their products, and their standard in terms of visuals and text. Human beings are more inclined towards the visual representation and sound visual representation leaves a lasting effect on us. It affects what we do, what we think, and what do we get influenced from.

In the practical terms, the graphic design along with web development has got a great impact on how exactly your product is perceived by social media users. An effective digital signage has a great influence on the customer’s mind. Through an impressive design, your business is perceived a lot bigger than it actually is. It has a great impact on your brand along with the product or service that you are providing.

Ensure the higher ranking

To ensure the higher ranking of your website, there are multiple methods that need to be followed. SEO is the most advanced and effective technique that is known to bring quick results. SEO is a multi-pronged strategy where one has to employ multiple strategies to get the website ranked on p[rime search places. This is something that impacts all the businesses out there irrespective of their size and scale. If you have shown sufficient presence online then you are certainly going to uplift your business very soon. Otherwise, no matter how great your product or services are, you will simply be considered nonexistent if you are nowhere to be found on the prime searches of major search engines. And SEO is the strategy for life that can really boost your commercial website.

One thing must be taken to notice that in order to get your website ranked; this is never an easy job that requires professionals. At the very first stage, you have to create backlinks for your websites that are mainly going to get your website ranked. On the initial stages, a keyword is researched through keyword planner and some other paid tools that allow you to have access to the most credible information about the rankings of the keywords. Apart from this the SEO oriented content is added on the website. And there are many other methods to uplift the ranking of your website.

A web designer has to play a very major role in this entire process. Because in the end, the website itself is the product that is to be given prominence. So this must be designed in such a way that this could attract the visitors and has the potential to retain them.

Categories
SEO

How Does SEO Help In Growth Of Your Business

Many business owners simply rely on word of mouth publicity to attract customers and positively advertise their brand. They do not feel the need to implement SEO in their business. Though word of mouth is an effective way to publicize a business, it is not a scalable means to grow a business. SEO also called as search engine optimization assist a business in accomplishing their marketing efforts.

Helps to make more clients

Many small businesses struggle to make clients. Enhancing SEO enables a business to become more visible online. You will find several established and reputable web design companies in Australia that offer targeted and efficient SEO services to businesses. Assistance of SEO Australia helps in increasing traffic to website and to your business, thereby getting more clients.

Facilitates Word of Mouth Marketing

SEO is an integral part of referral marketing of a business. Casual conversations are great for “word of mouth” advertising but a single review can bring your business reputation down. So, it makes sense to not just rely on others for improving your brand image, but perform measures to build your own business marketing.

Makes it easy for people to reach to your business

SEO is a fundamental way to find your website online. Optimizing your SEO strategies shows that you take a lot of care about the business. It makes it very easy for people to see that.

Boosts Your Business Reputation

Do you want to boost your business reputation and do not know how to do it, then SEO is the key. It helps your business to get ranked on the first page of Google. It gives a sense of accomplishment to the firm. It also makes your business appear reliable and trustworthy in the eyes of people. SEO help in strengthening your business ranking in search engines, by putting it at the top of the SERP (search engine results page) and in the minds of the target audience.

Develop a strong foundation

The objective of any knowledgeable SEO is to build a strong foundation for a compelling website with an effective, and clean, user experience that is easily identifiable in a search. It makes a business authoritative and credible. Authority is accumulated with time as a result of a few elements such as:

  • Quality backlink profiles
  • Machine learning signals
  • Positive user behavior
  • Optimized on-page content and elements

Makes Other Businesses Take Notice

Along with customers, your competitors will also notice your business when you get ranked in the top results in Google searches. It is quite easy to get referrals from people who have knowledge about your business. What is more important is to get referrals from businesses who have clients of their own. The more referrals you gain, the bigger will be the buzz about your business.

Conclusion

Most of the businesses and brands know that they require SEO for their digital properties. Implementation of the best SEO practices will definitely enhance overall visibility and searchability of a business. Irrespective of the business or industry size, all these reasons offer clarity on why they should go for SEO to take their business to new heights.

Categories
Web Hosting

Things to Consider Before Choosing a Cloud-Based Service for Data Backup

Going the backup cloud way is a big move and a smart one for that matter. However, that is not all. Regardless of the type of backup you choose, the safety of your data is still up to you. While selecting a cloud service provider, there are things that you need to put into consideration for you to be guaranteed on the safety of your backup. Before you settle for a service provider, the following are factors that you need to assess before you get into any agreement with them.

1. How far does the provider go in light of the offerings?

Different service providers will have diverse offerings regarding cloud backup service. Therefore, it is vital that you pick a provider that will be able to meet the needs of your business. The services of the providers vary according to whether they are being given primarily to consumers or to enterprise data centers. Choose a provider that can give you the type and level of service with features that cover your requirements.

If you could get a provider that offers de-duplication and delta-block technologies, it will even be better. It is because they will reduce your data footprint, improve your performance and also save you money. It is crucial also to confirm if their de-duplication is at the block or file level. Make sure that the solution can backup servers, applications, PCs, and laptops too.

2. Encryption

As earlier mentioned, cloud backup is not all that you need to do to keep your data safe. There is more to it: encryption. Why do you need to encrypt data that is stored in the cloud: where no one else apart from approved parties can access it? The truth is, cloud backup is still vulnerable to harm. It is essential that you ensure that your cloud backup service provider is employing industry standards encryption protocols. Why this is emphasized is because a provider’s algorithms may not be as reliable as the ones set in place by the industry.

3. Accessibility

Do you have a Recovery Time and Recovery Point Objectives put in place? If you do not have them, it is essential that you formulate them as they will go a long way in helping you determine how quickly you need to recover your data for you to maintain the continuity of your business. Make sure your service provider sheds light on their onsite and offsite replication: which should be able to provide you with a rigid disaster recovery strategy and an improved performance. Failure to do so may force your business to spend too much time and money waiting on the tapes to restore your data. A provider that allows you direct access to your data without necessarily having to go back to your pockets for you to be able to be present physically. More so, cloud backup and recovery should not be taking you hours.

4. Compliance

Does your provider have comprehensive knowledge on compliance and the technology to be used to maintain it? It should be something you should also pay keen attention to. You can only trust a provider with your data if they are compliant with the regulations put in place for data retention. And how do you confirm that? If a provider is adhering to compliance rules, they will be more than glad to present you a table that has regulatory requirements, and at the same time show, you why working with them will help you meet them. A provider who is already accredited to safeguard government’s data would also be perfect to work with.

5. Choose a provider that is ready to offer you a full-packaged disaster recovery solution

As the saying goes, data backup and recovery is only as good as the last successful recovery. And, this is what most businesses usually fail in. To avoid the massive losses that come with the damage or loss of data, it is crucial that you test your solution from time to time.

It is where your provider also comes into play. The best provider is one who will be able to provide you with the resources you will need for preparation in case disaster strikes. Some providers also offer training services on how to deal with and mitigate disasters.

6. Customer support

It is something that may be so easy to ignore, but you will need a service provider that will be ready to give you the help you need at any given time. The best provider is one who can treat your data as if it was their own. Such a provider will be available at any given time and can be reached out to through some channels.

With the above tips in mind and https://ottomatik.io/, your cloud backup should be smooth and effective. Enjoy the benefits that come with cloud data backup!

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Software

Important features of ‘Woocommerce Product Add on’ plugins that could improve your sales

The product add-ons plugin or the custom field plugin in Woocommerce is one of the most vital plugins in enhancing the product page features of any Woocommerce store and thereby making an addition of customized fields to the woocommerce product page relatively simpler and effortless. Here we’re reviewing some of the important features of woocommerce product addons which we found to be the best in terms of positive rating and cost.

Now, let us delve on the features offered by this plugin

Input Fields and Text Area

You could add custom product input fields with different types of number, text, password, email and more. In addition, you would also be able to set a specific price based on the number of characters. It could also be multiplied to the entered value by the user. The text area field could be used for collecting multi-line strings from potential customers. This feature can be used to any extent, in the sense you could collect any data (as it is an input field) and enhance the order processing experience to the customers.

Choosing Field and File Uploading

Another great feature of the Product addon plugin is that admin can set various options in the backend like adding a drop-down option or a file uploading option.  You would be given the help option for adding multiple items as the drop-down. The customers could make use of single or multiple items as per their configuration. Moreover, you could set specific price common for all fields along with different price set for the different field. This comes really handy when users need to select a particular variant or need to give some images or other files to be used – especially if this is for a service like custom t-shirt printing or Mug printing.

The file upload field could be used for the collection of the file from users. Files could be images, documents, videos and anything that could be supported by WordPress. The uploaded file could be stored in the uploads folder. It could easily be accessed by URL from the backend of the website.

Checkbox Along with Radio Group

The checkbox along with the radio group offered by woocommerce product addon plugin  would be helping you choose from several items set in the backend. The checkbox used to choose several items whereas; radio was used for single selection. Moreover, woocommerce extra product options would set different prices to help you reach different fields.

The admin could configure and reveal other available options that could be chosen provided the customer looks for other available options rather than the ones configured. Moreover, the user could submit their value as other value.

Date and Time Field

The date and time field, date field and time field have been made available with the plugin. The user has the choice of date from the customized design calendar that could enter the value directly. The time fields have been known to work in a similar manner.

Custom Price Fields

The price could be set for all available fields with the plugin. The price could be fixed value or percentage value of the overall product base price. The price could be calculated, based on the number of characters entered by the user. The price could also be calculated by multiplying the entered user value – it could be a fixed value or a percentage of the product price.

Price Formulas

Users can also set price formulas to calculate a price based on order value, quantity etc. This feature comes in handy to the website owners as it is a great add-on for enhancing up-sales.

Conditional Logic

This helps website admins to show or hide a particular field based on some pre-defined logic – for instance, it could be based on the cart value or based on some other field chosen. There are 18 condition types available in this plugin, as of now.

Image Selection

This helps website admins to set custom images in the back-end so that users can chose the same. This is especially useful when you want your customers to identify by a logo or a custom image of the product variant and chose from there.

Google Map Selector

There is also an option to adding the location selector using the Google Places API, which will give suggestions to users based on what they type as location.

This popular plugin also known as woocommerce extra product options has a free version on WordPress.org. This is one of the top-rated plugins in WordPress, as of now, would help in showing the list of time slots for the user to choose one. One of the most admirable features f this plugin is that it comes with an easy to use, drag-and-drop form builder, which makes it pretty easier for developers without getting into the complexities. Having an easy to clean customized form builder, you would be able to put woocommerce extra product options in a quick manner.