Tag: Social Media

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Technology

4 Advantages of Social Media for Businesses

Every business has to stay competitive in order to survive. They have to know what people like and what they don’t like. They also have to be constantly aware of what their competitors are doing.

To stay relevant, every business needs a good online presence. They need a website that’s easy to use and place orders from. They need to utilize search engine optimization (SEO) to use targeted keywords that make their company appear more often in search engine results. They also need to be active in social media marketing.

You can go online to learn more about the importance of social media marketing. Visit sites like Share Creative and others to read case studies and success stories. You can hire an outside firm to start and create your social media marketing, or you can design and implement your own campaigns yourself.

Here are four distinct advantages of using social media for business:

1. Social media marketing can increase traffic to your website

Many companies already use social media because it gets more new and existing customers to their websites. By creating entertaining and engaging posts with links through to their websites, these businesses are garnering interest and attention. They have a good call to action that causes people to want to know more about who they are and what products and services they have to offer. Regular social media activity helps you engage with a larger consumer base and increase your chances of interacting with more and more people.

2. It helps increase brand awareness

Because most people are on social media, you have a great resource to share your messages with a targeted group of customers. Social media is one of the main ways that people find out about different product brands. Regular advertising and social media posts can dramatically increase brand awareness and interest. Best of all, it’s something you can do in just a matter of minutes. You don’t need to spend a lot of time or money in your efforts to expand your client base.

3. Social media helps you stay top of mind

Most social media users are checking their account at least once a day. Many of those users have social media profiles on multiple platforms. Every time they log into their accounts is another chance for you to connect with them. Create posts that are fun and informative with visuals or videos that grab people’s attention and create reasons for them to read them and click through to your website. The more followers you have, the more potential sales exist.

4. It helps you generate leads

Lead generation is essential for any business. Social media is an effective way for you to find more potential customers. By crafting posts that are intelligent, informative and persuasive, you can generate leads easier and faster than most other conventional forms of marketing. You can interact with them to find out their wants and needs and respond to their questions directly. These are great ways of giving your company the human touch that many people respond favorably to.

These are just some of the many benefits that social media can provide for your company. Many of these ideas are very common sense and help you see results almost immediately. It also allows you to change tactics or advertise special deals or giveaways. Social media is supposed to be fun. It’s one of the best ways to interact with your customers and grow your business for many years to come.

Categories
Technology

Reasons Your Instagram Engagement Is Going Down

Hey Instagrammers!

If you feel like you are losing your real Instagram followers and your growth on Instagram is stuck, then you are just like the rest of us. When it comes to Instagram, it is not enough to post content and hope for the desired results. Your audience should be consistently interacting with your posts by commenting, liking and sharing.

The marketers and businesses, first of all, start posting content at a different time when they realize that their Instagram account is not growing. But before implementing a solution, it is imperative to understand the reason why your Instagram engagement is going down.

Why your Instagram engagement is declining?

With the growing popularity of Instagram more and more businesses are working to build their presence on this incredible platform. But it is a fact that it is not easy to expand your following. Social Media users less likely tap “follow” button on Instagram than Twitter and Facebook etc. It can be frustrating especially for businesses and brands. Many brands end up questioning whether it is a platform worth for the businesses or not.

Now let’s have a look at what are the reasons for the decline of your Instagram engagement:

  • You are not consistent:

Consistency is the key to expanding your following on Instagram. To plateau your engagement on Instagram you need to create more content and schedule it for consistency. When the number of your Instagram followers reaches in the 5 or 6 digits mark, you should invest even more in your content. To better categorize you should create a content calendar when you post and what will you post.

  • You are using weak captions:

Instagram relies heavily on captions that means captions are the second most important thing that should be resonating with the followers. The use of strong captions immediately grabs the attention of your followers while as the weak captions that do not support your images turn your followers away.  So, make sure you use string and attractive captions to keep the audience engaged.

  • You are not engaging with the audience:

It is Social Media after all. When you don’t bother to respond to your audience’s comments, they stop interacting with you. Your response to their comments shows that you give value to them and their feedback is essential for your business. When you upload content on Instagram, you send a message to you and to the Instagram algorithm that you are open to discussion. Start a conversation with the audience and provide insightful comments to extend the debate. Never be rude to your followers on Social Media as it may turn your potential buyer away.

  • You are uploading boring content:

The users have plenty of options on Social Media. They are not getting unique and exciting things to see on your feed; they will more likely unfollow you. You need to show off more of your personality and take some risks with your content. Remember, not everything is meant to be posted on your profile. Rather than running behind the quantity upload quality content.

  • You are not using enough CTAs:

You have a few seconds to grab the attention of the audience as they have dozens of things to see on their Instagram account. So, do not let this opportunity go and use more CTAs in the caption and bio. You do not tell your followers that there is a business behind your Insta account. How are they supposed to know?  A call to action directs the audience what to do next. For example asking the followers to like, comment, share and tag a friend are good CTAs.

Categories
SEO

Role of web designer in website ranking

Web designer Newcastle

While talking about the digital marketing we come across a number of strategies where the experts make a comprehensive plan using various strategies to improve the overall ranking of some website. These strategies could include multi-pronged projects like PPC; social media marketing that enhance the standard of some website. They usually emphasize on the content creation, by adding some specific keywords into that, by improving the uploading time of the website, by an implementation of various SEO strategies along with improvement in the web designing by an expert web designer Newcastle. When all of these strategies are combined together and applied, they follow the indexing methods and trends of Google and other common search engines in order to get the website ranked in early results.

To be specific about the web design Newcastle, this is a whole art. What a graphic designer is supposed to do? Well, he is the guy who applies this art and practices the planning and projection of some certain ideas and experiences with visual and textual content.  Its form might be physical or virtual. Graphic designing is something that compels us to get inclined towards some certain brands. Logo designing is also a part of the graphic designing.  Through the logo, some certain brand is associated with some certain signage that represents the brand without directly naming it.

The role of web designer has been extended so much that you find their work literally everywhere. You will find it in newspapers, magazines, packaging, branding, websites, posters, books and signage. You will find the footprints of the designer in every walk of life. In fact, we can easily say that every successful or start-up business badly needs a graphic designer because he is the one who would pronounce their agenda, their products, and their standard in terms of visuals and text. Human beings are more inclined towards the visual representation and sound visual representation leaves a lasting effect on us. It affects what we do, what we think, and what do we get influenced from.

In the practical terms, the graphic design along with web development has got a great impact on how exactly your product is perceived by social media users. An effective digital signage has a great influence on the customer’s mind. Through an impressive design, your business is perceived a lot bigger than it actually is. It has a great impact on your brand along with the product or service that you are providing.

Ensure the higher ranking

To ensure the higher ranking of your website, there are multiple methods that need to be followed. SEO is the most advanced and effective technique that is known to bring quick results. SEO is a multi-pronged strategy where one has to employ multiple strategies to get the website ranked on p[rime search places. This is something that impacts all the businesses out there irrespective of their size and scale. If you have shown sufficient presence online then you are certainly going to uplift your business very soon. Otherwise, no matter how great your product or services are, you will simply be considered nonexistent if you are nowhere to be found on the prime searches of major search engines. And SEO is the strategy for life that can really boost your commercial website.

One thing must be taken to notice that in order to get your website ranked; this is never an easy job that requires professionals. At the very first stage, you have to create backlinks for your websites that are mainly going to get your website ranked. On the initial stages, a keyword is researched through keyword planner and some other paid tools that allow you to have access to the most credible information about the rankings of the keywords. Apart from this the SEO oriented content is added on the website. And there are many other methods to uplift the ranking of your website.

A web designer has to play a very major role in this entire process. Because in the end, the website itself is the product that is to be given prominence. So this must be designed in such a way that this could attract the visitors and has the potential to retain them.

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Technology

How to Market your Business Online to Make it Successful

Marketing businesses online have increasingly become difficult. There are many businesses online competing for recognition by potential customers. This makes it crucial for you to put a lot of effort to ensure that searches conducted result to a visibility of your website among the top on the search engine result pages. But these days only search engine result doesn’t put your business ahead, people are more into everything your business does for them, such as, the product or the service should be best, the follow-ups should be good, the customer care should be prompt, and the price should be reasonable. Therefore, many customers try to search and investigate the product through their social media pages too. Therefore, you need to make sure the social media handle of your business is run nicely. That’s why social commerce examples are so important these days for a successful business.

Things you need to do for your business:

Intentional link building –

According to google links are one of the top three rankers (along with Rank Brain and content). It is therefore advisable for business owners to engage in this strategy; though they have to be supported by high-quality content for the difference to be seen.

Optimizing for rich answers –

Though keywords are considered important, they ought to be accompanied by rich answers, especially for common industry related questions.

Optimizing for voice search –

Voice search queries have continued to increase according to KPCB’s 2016 internet trends report. Optimizing the business website for voice search will be in line with the trend, placing it at an advantage over websites that are yet to implement this strategy.

Using short URL’s –

Research shows that shorter URL’s result in higher rankings. According to Google, anything after the first words in a URL are not given much credit. You should include the key primary words in the first five words and keep the URL short.

Social Media updates and monitoring:

Social media needs to be updated regularly. As per the experts, potential customers visit social media to search for the products and check about the feedbacks on the page, and the way the pages are presented, and it is the social media which helps potential customers to make their final decision. As a business holder, you should not only regularly update your page, you should also monitor your page very closely, as well as your competitors to always be one step ahead of them. Only promorepublic.com can do it perfectly. They will keep your customers, new and existing ones engaged in your handle. You also don’t have to worry about how to monitor social media mentions, they will do that for you. Not only that, they will also monitor your growth and give you the needed suggestions whenever needed for the success of your business.

So, to be a success in your business and to grow it more, you need to keep a close eye of all of the above-mentioned details.

Categories
Technology

The Perks Of Being On Social Media

In this internet oriented era, everybody has an account on at least one social media platform. People usually prefer to stay at home and scroll down the timeline on the internet rather than going out and meet friends. Today chilling with friends means using your internet while sitting with friends. Being on social media helps you pass the time easily. There are many things you can do. It is not necessary that you just do time pass there, people also learn many things. Social media provides us with the news which is important to us.

How to gain popularity

There are many reasons why people want to get famous on social media. These days many modeling agencies and big photographers use social media such as Instagram and Facebook to choose their next model. The sexiest Instagram accounts are very popular on Instagram, but it’s not difficult to get your account popular. These accounts also use editing and lightrooms to make their profile look sexy. Lightroom edits a picture without needing any manual help. All you need to do for people to get attracted towards your profile is:

  • Upload good quality pictures
  • Maintain a good and positive vibe
  • Always show your creative side.

Keeps things always updated

While using a social media account you to be kept updated about what is happening around the world. It is your job too to be updated about the same. You can get many news and updates here:

  1. Following such pages
  2. Being active on twitter

It is very important to give your stand on social media about any current issue which is going on. People always like to know what goes on others mind. You must never forget to be decent and not to turn this platform into a wresting stage.

Categories
SEO

10 ways to increase traffic to your website

Web traffic is an important aspect when it comes to boosting your business. But generating the traffic can be quite challenging. Through the traffic, you can determine how well your marketing is going.

The traffic can help you gather intelligence about the audience you are serving and make decisions that can boost your business. The traffic is one of the best ways to improve your SEO and search engine credibility.

The leads you generate through the traffic, increased conversions convert into sales. In simple terms, you get better sales; you will need traffic.

Here are some ways you can use to generate the traffic.

Use on-page SEO

There are some SEO tactics to can use to increase the rank of your page and website in general. These may include producing high-quality content. You can also use Meta descriptions.

Get your site listed

Another great way is to ensure you get listed in online directories and review sites. As long as your profile has a link to your website you should be good to go.

Use Hashtags on social media

Hashtagging is one of the best ways to increase your traffic. Use this media to promote posts on your blogs and other websites that have useful content. By adding Hashtags, give your site the power to increase beyond the network.

Landing pages

Use landing pages a lot. Create them with the specification to your offers. They are one very useful sources of traffic for your website. They also contain all the details the user may need to get to you.

Target long-tail keywords

Long tail keywords give you a better chance of ranking higher with the search engine. Higher ranking means higher traffic for you. Even though short tails are good, they are not as easy to rank as the long-tails.

Use email marketing

Emails have been in use for quite a while, and they continue to be an essential part of marketing. They provide all useful information users may need, and they have high chances of being read.

Use online advertisement

Adverts are necessary for any business that wishes to grow. Online marketing could be the most basic way to get people to your websites.

Guest blogging

Guest blogging is the best way to get traffic to your site. Just to have a micro-influencer to publish a post on your site can get you the traffic to wish to have and much more. You can also be a guest blogger yourself and have people follow your backlinks.

Online engagement

There must be some online social groups that run businesses similar to yours. Comment on blogs and social media posts and watch as others react to yours too. Simply share ideas with likeminded fellows.

Using special apps and software

Many third parties create cool software and applications to help your business get attention online. This Marketing Software, for example, is some of the best on the market today to generate traffic for your online store.

There are more methods you can use, but the above are among the best and basic ones.

Categories
Technology

3D Projection Mapping: The Next Big Thing for Events

The best events are those that do not just engage the audience, but those that make the entire experience and the subject matter really come alive. One of the increasingly popular methods being implemented in many an event these days is projection mapping. This is certainly one technique that pushes to the sign such memories of projecting home movies on the flat screen and instead creates impressive 3D experiences.

Event organisers these days have been increasingly incorporating technology in their presentations. Also referred to as video mapping or spatial augmented reality, these are techniques that are being used in many theme parks these days and are also fast becoming a fixture in numerous events for brand activations. The technique uses three-dimensional technology in order to map projected images on any surface. It could be an interior wall, a building exterior, a landscape, or an object and ten transforming that surface into one giant video screen.

The result is a projection that is not only dynamic but one that will truly offer an immersive ad creative environment to the audience. This allows modern event organisers to go somewhere that traditional creatives have not had the chance to- that is, making images really come alive in the third dimension.

The technique, according to Hassan SadiqHimex, has long since been embraced in Europe and is a fixture of many of their events. Projection mapping is notable thanks to the fact that it can provide an event with such memorable experiences. These are always great settings to encourage a contagious audience engagement.

This is especially popular along millennials too. Many of them, after all, are more than willing to spend their hard-earned cash on cool experiences, instead of using them to accumulate material things. With many of them, being driven by posts from their peers about life experiences, they tend to get out more and be part of these events themselves. With the help of smartphones and social media, the initial showing of projections tends to live beyond their showings. With audiences feeling compelled to share their experiences within their circle of friends, it is only a matter of time before the impression of the event spreads

If you are wondering whether this is one technology that would be right for your next event, below are some considerations to look into.

Your budget

Adding this technology can add such wow factor to our event. However, they will not come cheap. The rice will differ from one vendor to the next, but you do get what you pay for.

Your venue

Make sure to check first if the venue of the event is going to be appropriate for the images to be projected on. This is something that you and the prospective vendor can work on. They will be able to send somebody to scout the venue for the event and then decide if 3D projection mapping is going to be possible or not.

Learn more about how you can incorporate 3D projection mapping in your events by reading about Hassan Sadiq Himex online.

Categories
Programming Technology

Cheat You Way to the Top of Instagram

You can raise your Instagram followers the reliable way—creating a unique strategy, setting goals, sharing content, and winning your viewers. Or you can take the easy and quick path and connect to the darker side of marketing on Instagram. For a little bit of cash, you can buy Instagram followers

Pad your stats

Celebrities, brands, influencers, and yes politicians build their social media stats by adding followers who are fake.

Why do they do it?

It’s all about observation. The account of followers is what many people look at when deciding on an account to follow and it’s a common metric many brands use to ration their own Instagram actions.

Makes yourself look important

We live in a world that is ruled by social media as well as other social impacts. Most important figures in the world today have a lot of followers on Instagram, which goes to show the latter’s important in a social media society. Followers and like are basically the same as popularity; and having them is a must grow your influence, importance and acceptance. The numbers of followers will con other people to buy your products, believe your comments or see you are an intelligent and thought-provoking person.

Can’t get them the real way

But if you can’t get them the real way, there are many websites where you can buy followers or likes. By buying Instagram likes and followers, you are putting a fire under your account that can rocket you to the top.  Now for just a few bucks, you can buy cheap, but quality Instagram likes and followers, growing account’s stats and moving your account to the top.

It’s just cheating

It just another form of cheating which online seems to occur with just about everything. If you want you, or your blog, or social media accounts such as Instagram to look important, you just buy the followers and likes. And that is cheating.

Categories
Data

5 Smart Strategies to Market Your Business as a Major Resource

Everybody wants to be a “good guy” in the world of business.

The charitable, smart company that feels more like a helpful resource instead of someone trying to pry cash customers’ hands.

Think about Google. They’re known for their positive company culture, an endless array of free tools for businesses and record-setting donations to charity.

While you may not be able to be the next Google, you can take steps to become a better business in the eyes of your customers.

Achieving that sort of status doesn’t happen by accident, though. No matter how much you might want to help your customers, it takes a conscious and consistent effort to gain that sort of “good guy” label.

Despite popular belief, though, making your business look more like a resource and less like a cash-grab isn’t all that complicated. Consider the following five strategies to emphasize a more positive, meaningful relationship with new and existing customers alike.

Educate Your Audience

Addressing your audience’s pain points and teaching people how to overcome them is the first step from removing the sense of a sales pitch from your marketing.

The good news? There are so many opportunities to become a resource to your audience thanks to the modern web. From creating animated explainer videos for your business to blogging or publishing content in groups on social media, you can find ways to educate prospects that suits your strengths.

Another smart strategy for modern brands is answering questions on platforms such as Quora. This is an especially powerful tactic if you want to get a better grasp on what’s troubling your audience and what sort of content you need to create.

Push Out More Content

The more content you publish and promote, you more visible you become in your industry. Such visibility can help you stand tall over your competitors and again signal yourself as someone offering a helping hand.

This means developing a content strategy rather than posting every now and then. In addition to creating content, you always need to spread the word through as many channels as possible. For example, you turning your blog posts into videos? Are you republishing your content on Medium or LinkedIn?

These tactics don’t require much legwork on your part but can open you open to entirely new audiences.

As a side note, remember that not all of your content necessarily needs to be “sales” or optimized. Not everything needs a call-to-action or result in revenue, especially if it helps build your positive reputation.

Be Socially Active

Social media has lowered the barrier for people getting in contact with the businesses they love and support. As such, you need to treat social media as an avenue to stay in touch with your customers. This might mean answering questions, offering suggestions or otherwise promoting content that could help them out (even if it’s not your own).

An active social presence is not only a smart way to connect with customers but also makes you look more professional than a competitor that’s let their social profiles fall by the wayside.

Additionally, serially commenting on the LinkedIn, Facebook or Twitter activity of influencers in your industry can earn you mention yourself. Again, this gets you in the good graces of your audiences and helps you deliver a sort of “larger than life” persona.

Show Off Your Satisfied Clients

Highlighting your clients’ good experiences is always a plus, but it’s arguably one of the most powerful pieces of marketing for brands looking to make a good first impression. Understanding how to show off testimonials for brands is a solid starting point as you display the positive relationships you’ve had in the past.

Any positive comment, whether it be something formally or a passing comment on a social post, serves as social proof that you’ve made a difference in people’s lives.

Create Resources for Your Audience

Last but not least, presenting yourself as a resource means creating resources.

For brands today, such resources come in many shapes and sizes. Perhaps the most obvious examples include lead magnets and freebies such as…

  • Ebooks which cover a topic of interest to your audience based on your niche, ideally offering firsthand insight
  • Digital courses or webinars that teach your prospects valuable information minus the sales pitch
  • Email newsletters which provide a regular dose of inspiration or education for your readers

Of course, the key here is not to be pushy about your paid products. Be willing to give something away for free in pursuit of playing the long-game for your brand’s reputation.

Prove that your business is more than just a business. Incorporating these strategies can not only set you apart from the crowd but signal yourself as a positive resource in your industry.

Categories
Technology

Remember the Memories Made at Your Next Big Event

Fresno Photo Booth Rental has some of the most amazing new LED photo booths. Renting one or more of those booths for a wedding or other affair can be the hit of your party. These are booths but also can have portable LED kiosks, using high-quality, and ultra-light materials for rentals. It can fit in a car and only needs one person to setup. Setup time is easy and fast.

Company in Fresno

This company in Fresno is the only one with these new LED Photo Booths for rent. And it is always something new and interesting that always is the hit of any party – whether wedding or birthday. Every couple or group of friends can get their picture taken to remember the fabulous party that you threw. These booths were designed just for that – everyone having a good time.

Head-turning new idea

This is a real head turning booth – so upload this page and share with those that are helping to have this party with you. Ask them what they think about renting one or more of these booths and they will probably tell you yes, as it is a great new idea.

Photos posted on social media

After the party, photos can be uploaded to Social Media or a Facebook Page, so everyone can share the good time and memories that were made at this party. This is something new and different and things like people that are new and different are always what others can’t stop talking about. These booths are interactive and add to the fun.

Remember the memories

You can keep a flash drive of all the pictures for every event – what a better way to remember your Senior Year of high school or college. These booths can be hired for 3, 4, or 5 hours.

For further information click here Fresno photo booth rental and get all the information on what to do to hire them for your next big party.