Day: January 22, 2019

Categories
Application

Why do you need an Applicant Tracking System?

Applicant tracking systems made their appearance only around two decades ago. However, there aren’t many organizations that have understood the importance of an Applicant Tracking System or ATS. How about learning why you should go with a capable application tracking system? The following points should provide you with a great idea into why Applicant tracking Systems should be an important option to go with.

Why do You Need an Applicant Tracking System?

An applicant tracking system is an excellent option for you if you are an HR professional. However, not many professionals agree on this point and tend to keep the option away. Possibly, we should be able to pinpoint the exact benefits that an ATS system offers them if we want to convince them into believing in the efficiency of the service.

It saves you money

Automated tasks will mean your recruitment process and the recruiter’s costs are reduced to a considerable extent. Your recruiters will tend to do more positive work in lesser time and thus will be more productive.

There are several ways an application tracking system can be beneficial. It lets you understand exactly which source provides the best candidates. Equipped with that knowledge, you can avoid the channels, ads, and profiles that may not bring any positive effects. You can even use the system to build talent pools. This will mean whenever you want to find any candidate for a future requirement; you will be able to get your candidates or even the right recruitment right away.

It saves you time

An applicant tracking system streamlines and automates a host of tasks with respect to the recruiting process. Capable systems like Greenhouse ATS systems help you automate each of the steps right from resume building to the final recruitment.

As soon as the application is filed by the applicant, the system will create a rich resume, save their details, screen the applications and eliminate those candidates who do not qualify. Thus, you will be left with the cream of the candidate’s list to pick from. In fact, it can even automate interview schedules. It will also mean you will be able to minimize the expert’s requirements for sourcing and screening the candidates.

Improved experience for the candidates

The application tracking systems enhance the candidate experience, and this can go a long way in promoting your brand image as the best recruiter. This can help you attract more capable kind of candidates to your job opening.

In fact, the lack of proper communication can pull away from the right candidates from applying at your firm. Bad candidate experience is what is caused by improper communication. A good applicant tracking system will help you establish good communication with your candidate right from the application status to the final hiring. A good ATS will have a built-in recruiting email template so that the information can be automated and sent in bulk. You can go with the personalized email messages. You can even create an optimized career website for an enhanced experience.

Legal Compliance at its best

The Application tracking system will help your HR division make sure that your processes comply with the rules and regulations. This will remove the possibility of human error and any sort of bias.

No matter which region you are from, you should be abiding by the regulations that govern the recruitment process. In fact, US and EU regions have stringent rules governing a proper recruitment process. Non-compliance with these guidelines can lead you being fined for non-compliance. Choice of a good Application tracking system should help you keep up with the compliance standards and guidelines.

A streamlined experience of recruitment

An ATS will definitely provide you with an enhanced experience with respect to your recruitment process. A streamlined and simplified application tracking system should invariably lead you up to the best level of hiring.

A single platform that suits all should be what makes an Application Tracking system a formidable choice by all standards. You need not switch between multiple platforms for getting your work done. A perfect Application tracking system will be helpful enough in addressing your recruitment related tasks in one go as you will have access to all the functionalities you needed including email, excel spreadsheets, calendar, mobile phone, job boards, social media, your company web page, candidate testing tools, and video interviewing tools.

Conclusion

That is how an ATS system should help you achieve the goals of an effective recruitment system. If you are someone looking for the best experience in terms of streamlining your recruiting process and make the most out of it, opting for the best ATS system should be on your mind.

Have you been using an applicant tracking system for the hiring system of your organization? If you haven’t yet made a decision, the points we shared above should help you make that decision clearer.

Categories
Technology

4 Advantages of Social Media for Businesses

Every business has to stay competitive in order to survive. They have to know what people like and what they don’t like. They also have to be constantly aware of what their competitors are doing.

To stay relevant, every business needs a good online presence. They need a website that’s easy to use and place orders from. They need to utilize search engine optimization (SEO) to use targeted keywords that make their company appear more often in search engine results. They also need to be active in social media marketing.

You can go online to learn more about the importance of social media marketing. Visit sites like Share Creative and others to read case studies and success stories. You can hire an outside firm to start and create your social media marketing, or you can design and implement your own campaigns yourself.

Here are four distinct advantages of using social media for business:

1. Social media marketing can increase traffic to your website

Many companies already use social media because it gets more new and existing customers to their websites. By creating entertaining and engaging posts with links through to their websites, these businesses are garnering interest and attention. They have a good call to action that causes people to want to know more about who they are and what products and services they have to offer. Regular social media activity helps you engage with a larger consumer base and increase your chances of interacting with more and more people.

2. It helps increase brand awareness

Because most people are on social media, you have a great resource to share your messages with a targeted group of customers. Social media is one of the main ways that people find out about different product brands. Regular advertising and social media posts can dramatically increase brand awareness and interest. Best of all, it’s something you can do in just a matter of minutes. You don’t need to spend a lot of time or money in your efforts to expand your client base.

3. Social media helps you stay top of mind

Most social media users are checking their account at least once a day. Many of those users have social media profiles on multiple platforms. Every time they log into their accounts is another chance for you to connect with them. Create posts that are fun and informative with visuals or videos that grab people’s attention and create reasons for them to read them and click through to your website. The more followers you have, the more potential sales exist.

4. It helps you generate leads

Lead generation is essential for any business. Social media is an effective way for you to find more potential customers. By crafting posts that are intelligent, informative and persuasive, you can generate leads easier and faster than most other conventional forms of marketing. You can interact with them to find out their wants and needs and respond to their questions directly. These are great ways of giving your company the human touch that many people respond favorably to.

These are just some of the many benefits that social media can provide for your company. Many of these ideas are very common sense and help you see results almost immediately. It also allows you to change tactics or advertise special deals or giveaways. Social media is supposed to be fun. It’s one of the best ways to interact with your customers and grow your business for many years to come.

Categories
Technology

Techniques to Promote YouTube Videos

Competition in many ventures is furious. You have to connect with your target audience and transcend the clamor in a swarmed market. Videos are a great marketing instrument to enable you to achieve various goals of your business, regardless of whether it be to enhance brand awareness, manufacture trust and authority, or give ambivalent prospects that extra push to finally bring the deal to a close.

An ever-increasing number of consumers are watching videos before making a purchase decision than ever previously. Here are a couple of tips to enable you to create successful videos to advance your item or administration:

Know Your Niche

To make videos that convert, you have to establish mastery in the topic that resonates with your audience. Create videos that recount convincing anecdotes about your brand as well as demonstrate empathy for the requirements of your audience.

Make A Strong Impression

An initial couple of moments of a video can make the distinction between capturing an audience and being sparkled over and overlooked. A video consumption considers in 2016 revealed that Facebook clients who watch the initial 3 seconds of a video will proceed to watch it for at least 30 seconds more.

Having a strong introduction sets the tone for whatever is left of the video. Create ways to showcase the personality of your brand and the way of life of your company while as yet maintaining professionalism.

Create How-to Videos

What better way to make your pitch more convincing to your target market than to make demo or training videos that assistance at that point understand what exactly your item is about and what issues it can address.

Concentrate on FAQs

Much of the time asked questions (FAQs) videos allow prospects to process and absorb information about your item rapidly and compactly. These videos can enable clients to understand how to make the most out of your item or take advantage of contributions they may not know about. A genuine example of a company that uses this strategy is http://techyblog.org/a-guide-on-youtube-video-influencer/. They built up a progression of videos addressing inquiries about popular kinds of furniture. Make beyond any doubt that you keep FAQ videos beneath 2 minutes so as not to exhaust your audience.

End with a Strong Call-to-Action

Clearly tell your audience what the following stages ought to be at the finish of the video. In the event that they have come that far, more than likely, they are communicating a strong enthusiasm for your item.