With the ubiquity of handheld devices over the last decade or so, mobile marketing has become the most popular way to interact with customers. A 2015 report from the Pew Research Center showed that two-thirds of the adult population in America uses a smartphone. Of these, 97 percent use SMS at least once a day.
There are plenty of studies like these, showing just how explosive mobile marketing could be. Restaurant chains realized this and moved in to capitalize on a way of interacting with customers many retailers often overlook. Your strategy and approach will, of course, determine whether your marketing attempts are helpful or annoying.
Nevertheless, text messaging is a viable way to increase conversions and attract a mass of new customers that can push your brand to new heights.
Higher response rates
The most surprising thing about SMS marketing is the response rate. Replies, clicks and such actions stand at 45 percent for SMS much higher than the response rate for email marketing of a mere 6 percent.
Using text messaging to increase conversions
Promotional texting takes a smart strategy to work as it should. You will like the fact that texting is one of the ways to get a loyal customer base that comes back repeatedly. This is mainly because the text message has always been one of the most personalized means of communication we have.
Use short trackable URLs
Your text message should always include links to your online pages. Short links make the text messages easier to read and use lesser characters. Use systems that shorten links automatically and have the longer underlying code carry a tracking code to help you assess the success of the text message. That way you have a system to measure bounce rates, clicks, and sales. You should also read the piece about text message marketing, text messaging: business texting solution. You will find more in-depth information about text marketing focusing mainly on strategy.
Don’t overuse MMS
Sure, photos and graphics make the message more relatable and thus convert better. However, you need to remember that not everyone has a phone that can process such messages. Besides, these take more time to open and cost more to send.
Use a personal touch whenever possible
A personalized message increases conversions. People want brands that fit into their lifestyle, and what better way to do this than with a personal touch. First off, you need to segment your audience in order to send them targeted messages. By doing this, you avoid annoying your prospective customers with out-of-touch messages.
Also, remember to ask them to specify what types of updates they want at the opt-in option. Find out what they are interested in, be it contests, promotions, products, or live events. This could also extend to the type of product alerts they want to receive.
Make one precise call-to-action
The message on your call-to-action should be short, and restricted to one topic. These kinds of messages that address one important factor work best. Below are examples of such short messages.
Sam’s Shoes: Save 25% on our fall clearance sale! [Insert link to website]
Sally’s Inn: Come for a night of wine tasting on Dec. 22. Free entrance and prizes. 21+ [insert link to website]
There are numerous ways to exploit text marketing for your business. You just have to come up with an authentic approach to set your business apart. Learn more about text marketing, remember to check out Business Text Messaging: Business Texting Solution for more reading.