Instagram is a social media tool having worldwide reach. It allows the users to upload and share pictures and videos. The application is open for one and all and has become a great tool for marketers. But, to harness the true power of this tool, one should go for the business account. Here is why.
a. Complete analytics
As a business owner, you need to know how your posts are faring. The important figures are the hits, shares and ultimate actions taken on the post. The most desirable action of the consumer is – showing interest in your offering. Thus, business account having this feature of telling the status of marketing efforts does great things to the promotion campaign. You can plan better and come forth more effectively.
b. An immediate call to action
Only business account of Instagram has tools like promote, and automate. This handle also offers you occasions’ list of the month in advance so that you can prepare for it better and make the best of it too woo the audience. Not only you can use the action buttons provided, but can also create one of your choice.
c. Provides ease of reach to customers
You can certainly increase Instagram followers when they know you are for real. A small button ‘Contact’ in the business profile allows your visitors to reach you through a phone call or email. They may also find your location on Google Map by using this button. Thus, you can make your reach better and chances of conversion higher.
Before jumping upon a business account, learn the rules of the game. Notch up your post quality, create content that is too irresistible and come up with an image people can easily identify with. A basic aim of joining any social media handle is to register a presence where people hang out in large numbers. So, start with posts that can actually do the job and then taste the flavor of a business account.