More and more people are starting to check out Instagram and it is now being considered as one of the strong tools that you can use in order to market your product properly. You may think you just have to set up your account and that will be it. Take note that you will not gain followers simply by creating your own account.
In order to make your Instagram account successful, you need to reach a lot of people. You want them to notice your page and actually stay tuned to the things that you have to say. The more people who see your posts, the better it would be. Who knows? They may become interested in the products and services that you have to offer. Your visible posts can make a lot of people find you.
The question is, how can you grow your Instagram reach? There is no need to worry because there are five ways to get more followers, which makes increasing your reach on the social platform quite easy.
Your Primary Goal Should be to be Engaging
The more that you are engaged with people, the higher the chances that they will check out your Instagram. This means that you have to focus on creating posts that will make people want to check your profile more. There are some tactics that you can follow that will surely catch people’s attention:
- Provide giveaways that will make people want to participate.
- Organize a contest
- Ask some questions that will make people want to answer especially if they have strong opinions about the topic that you have posted.
- Provide a call to action that will help your content spread. For instance, you may say that they have to tag three friends to participate in the giveaway.
Aside from these things, you can always comment or reply to the comments that are left by people who have checked your profile.
Always Know the Right Time to Post
A lot of people assume that you can post anytime but according to some studies, you need to know when to post to maximize the exposure of your content. The right time to post can be different for everyone. It will depend on your target market and the activities that people do. You can experiment a bit and try to post at different times throughout the day. Take note of the times when your content has more reach. You will be able to figure it out after some time.
There are some tools that you can download that will provide you with the information that you are searching for. The right tool will give you the best idea regarding what day of the week and what time of the day your followers are most active.
Videos used to be Instagram’s Waterloo because it would only allow 14-second clips to be posted. This has considerably changed over the past updates. You can now post longer videos that will help showcase what you are trying to promote. There are some videos that are viewed more especially if they are engaging.
It seems that more and more people have also become more interested in watching videos as compared to just seeing pictures. If you know that what you have to offer, you can experiment more with the videos that you will release to see if people would become engaged with certain types of videos.
Use the Right Hashtags
It seems that people have already forgotten just how powerful hashtags can be. If you want to reach more people, you can always use the right hashtags that people can follow. You can choose some that are already popular so that your post will be one of those that they will check but you can also start your own hashtag that will be uniquely your own. Your posts will become displayed to someone who may become interested in following your account.
Take note that you can add up to 30 hashtags every time you share a new post online but this is not advisable that you use up to the limit. Even 11 carefully-made hashtags will create a lot of difference. Create hashtags of the things that your followers and your target market may want to look for on Instagram. Add some general hashtags too.
User-Generated Content Works
Do you know that you can make people want to learn more about your brand when you recognize what they need? You can showcase some of your followers and how they have used the products or services that you offer. People will feel that they can relate more to your brand. You just might get the support that you need from your target audience.
It can be even more effective if users would actually engage with you through your posts. If they comment back and respond, this will always be good for you.
These five tips will definitely help you to make Instagram your platform of choice to reach your desired audience. Remember to be creative and to be consistent. The more that you make the process a fun thing for your followers, the more that they would like to interact with you.