Software

Top 8 Small Business Tools for Online Entrepreneurs

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It’s important for owners to stay on top of all the latest tools for small business success. Here are 8 Small Business Tools for Online Entrepreneurs.

By 2019, the online sector had grown by 12%.

Online sales are narrowly beating the brick-and-mortar stores as more people are embracing the convenience of online shopping. If there’s an opportune moment to scale up your online business, it is now.

With the increasing competition in the online space, you have to stay on top of your game to remain competitive. You need to accomplish several tasks as an online entrepreneur. To save money and time, several business tools are indispensable.

Here are some of the eight latest small business tools that you can use as an online entrepreneur.

1. Google Analytics

As a startup, numbers are everything. You want to know the traffic on your website. Once you establish your target’s key demographics, precise marketing will be possible.

Tracking these numbers isn’t an easy task, especially for a small business.

 Fortunately, Google Analytics is your best bet on matters of numbers analysis. With this tool, you’ll see who views your site, the countries they come from, and the frequency.

More importantly, you don’t have to be a tech guru to understand the information provided by Google Analytics. Consequently, you’ll be in a position to fine-tune your marketing strategy. Knowing who’s interested in your offer will help you focus on the right audience.

2. Online Payroll Software

Payroll software is one of the small business tools that can enhance the efficiency of your operations.

You need to assess your business needs to know the best software. Your budget and company size should be the primary determinants.

An automated system allows you to complete calculations within a short time. When you get a good pay stub template, you can use it to track your employees’ details, such as taxations and deductions. With the right software, you will reduce the accounting workload and have better control of your organization.

3. GoodHire

Small businesses often face challenges when hiring the right candidate for a position. If you want to get the best talent for your team, you need to invest wisely during recruitment. The process of background checks, a variety of verifications, tests, and screening can be daunting.

GoodHire makes selecting the right candidates manageable.

With just a click, you can process background checks for all applicants. What’s more, you’ll get the results in less than a day, which means that you can get the ideal candidates in a short while.

4. DropBox

When looking for the best small business tools, DropBox should be amongst the sought-after tools.

As an entrepreneur, multitasking is probably your forte. DropBox will help you manage most of your online devices with ease.

One of the best features of DropBox is file-sharing ability.

You can share relevant files with your employees through this fantastic tool. DropBox further gives you secure storage, which acts as a great backup.

You don’t have to worry about an erroneously deleted file when using DropBox. You can retrieve any deleted or added files within 30 days and get updates on such actions.

If you are not using this tool for your business, you’re missing out on these and more exceptional features.

5. HootSuite

About 40% of social media users follow their favorite brands on different social networking sites.

A significant percentage of these users further leave comments, reviews, or queries. You need to keep tabs on your social media pages to know what people are saying about your brand.

Monitoring the different social media sites can be time-wasting and exhausting. HootSuite is one of the best business tools that you can use to track your brand on social media. HootSuite is a dashboard that allows you to have better visibility of your social media activities.

With HootSuite, you can manage all your social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and blogs, among others.

As such, you’ll be in a position to attend to customers’ queries on each platform. Further, Hootsuite gives your reports on your popular links, clicks, referrers, and geographical information of users clicking your links.

6. HubSpot CRM

The success of any business depends highly on its customer relationship management.

Online businesses specifically need to manage customers’ information so that they can run a viable venture. CRM software collects customer data, which helps in improving your customer service and tracking potential sale opportunities.

HubSpot CRM takes the crown as one of the best tools to use in your online business. This software will help you understand customer management activities. HubSpot CRM takes over data management; it records calls and logging emails.

7. Skype

If you’re an online business, long-distance relationships with partners are a norm.

When you have clients in different regions, communication shouldn’t dwindle. Skype is one of the small business tools that can revolutionize your communication.

You can use Skype to call your overseas partners without worrying about exorbitant international calling fees. Besides, Skype has a range of activities that will benefit your business. It allows video calling and chatting, which gives you a variety of options when you want to pass a message.

8. Evernote

When you decide to take the entrepreneurial journey, be ready to have tight schedules.

In an upstart, you’re probably the HR manager, the customer care representative, and the accountant. Managing your daily schedule might be a hurdle.

Evernote is one of the tools you can consider for information organization.

Evernote will help in capturing, accessing, and finding the information you need from your tablet, phone, or computer. You will save time that you’d otherwise use maneuvering through devices and apps for specific information.

Small Business Tools Have Significant Benefits for Your Online Business

If you’re an online entrepreneur, the small business tools at your disposal are inexhaustible. You can have tools for different departments such as accounting, HR, customer service, and ICT. The tools will increase efficiency and help save time.

When incorporating these business tools, confirm from the provider their integration capabilities. The last thing you want is to change most of your business operations to accommodate a new tool. Once you get the right tools, the growth of your small business is almost guaranteed.

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