The Power of Online Reviews in Local SEO

In the digital era, online reviews play an integral part in the success of your brand and business. So you might want to focus on the reviews your customers are leaving on your local business page.

Online reviews help new customers learn more about your business and the quality of services you provide. Thus it is vital in local SEO, as they are one of the main factors that Google takes into account while deciding your business ranking factor.

So let’s find out how online reviews can affect local SEO and therefore your business.

Importance Of Online Reviews In Local Seo

Google takes care of many factors to determine how to rank businesses in local search results, and local reviews are one of the main factors. This means good reviews will give more visibility to your business. And positive reviews matter the most. Additionally, it’s also important to respond to any negative reviews very quickly so that people can see how good you are with customers.

Affects search engine rankings –

Customer reviews affect local businesses and search engine ranking. If your business has mostly positive reviews, your potential customers are likely to choose your company over the others. The more people start preferring your company, the higher its rank will be on search engines.

Drives local traffic –

Online reviews can successfully drive more traffic to your business page. Google always takes customer reviews into account when ranking businesses in local search results. The businesses with more positive reviews will get more visibility, fetching more traffic.

Helps in maintaining reputation –

Online reputation is everything if you want to rank high. This is why you need online reviews that will showcase that your business is trustable and loved by people.

How To Leverage Online Reviews In Local Seo?

Encourage customers to write reviews –

Reach out to your customers within the next three days of purchase so that their experience remains fresh. Customers often respond when they see there’s a reward involved.

Responding to both positive and negative reviews –

You must be ready to handle the negative reviews too along with the positive ones. There will be people leaving negative reviews. But you must be prompt at solving their issues. Many times satisfied customers after their issues are solved come back to leave positive reviews.

Showcasing reviews on social media –

A strong social media presence will enhance your business reputation. So make sure you showcase the positive reviews to help more people know about your services. Reviews will only prove your service quality.

So you see local business listings and SEO builds a company’s reputation, ranking, and revenue. It is necessary to understand the big picture of local SEO’s purpose. Since no business can afford to neglect their data published on the internet, reviews should not be taken lightly.

If you need the best SEO agency in Bangalore, Ralecon can help you to drive quality leads to your business. To get started with a consultation, visit the website.



In today’s fiercely competitive world, SEO marketing can change in a snap and if you fail to keep up with the changing dynamics, you might lose a share of your business to competitors. Trends and tactics that were workable last year won’t prove to be that beneficial in 2019 because new trends are being fostered. Making your website rank higher in the search engine in today’s rapidly changing world is as important as having a clearly defined goal in place.

Consumers have a plethora of options to choose from and you want your business name to appear at the top when they are searching for options. That is the reason why you need excellent SEO marketing in place to not fall behind competitors and zoom past them in the SERPs. Although the search engine can be optimized inorganically i.e. by paying a sum of money for the clicks, there’s no denying to the fact that results generated from organic SEO services are unexemplary. Let’s explore 6 organic SEO techniques to drive traffic in 2019:

1. Improvise User Experience Across The Website

Nobody wants to land on a slow page that takes ages to load. Improve the entire user experience by making your posts easily readable, deploying the tool of bucket brigade to ignite interest, ensuring the current page design is up to the market, etc.

2. Optimize The Website For Voice Search

About 50{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} of all the search will be conducted via voice search in 2019. Use the tool of voice search and optimize it after analyzing the different habits of the searchers. The key is to write content around long-tail keywords, deploy structured data, etc.

3. Focus On Topic Clusters

Google is now focusing on understanding the intention of the user and that is what you should incorporate into your website in 2019 to make it appear at the top of the search engine.

4. Go Only Into Relevant Details

While it is okay to share important facts about your business, ensure that your SEO content has only relevant and important details that add value.

5. Include Compelling Video

It now lies at the heart of SEO marketing to include compelling and meaningful videos. Not only it adds color and interest to your website, but it also tends to improve the search engine ranking.

6. Build A Plethora Of Backlinks

Backlinks are very important in the world of SEO. However, not all links are good links. Low-quality links that can be easily spammed don’t seem to work in the business’s favor anymore and can actually pose threats to your website. Links that have high-quality content, outreach, etc. are said to be more effective.

Make Your Website Top The Search Engine List!

Organic SEO services can help your business rank at the top in the SERPs and alleviate the profitability as a result of increased visibility and reach. Higher ranking guarantee more organic traffic, people who can later be converted into customers at a later stage, and boost the overall ROI of your SEO strategy.