Tag: PPC Advertising

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SEO

Pay-Per-Click Mistakes You Will Want to Avoid

With the new marketing strategies making its place in the technology world, somewhere pay-per-click marketing is also not laying back. It is rapidly spreading in the marketing world. This process allows the advertiser to earn visits whenever his/her ad is clicked. This is method earns the visits definitely in an innovative way.

A pay-per-click marketing method is becoming the smartest technique to get customers to any website. There are tools like Google AdWords, Yahoo, and others by which PPC advertising can be done. The business owners are responsible to pay a certain fee to get their ad displayed in the area of search results.

But that isn’t it. If PPC is not implemented in the way it should be it can get risky. It can cause you to lose money and you won’t be getting any new visits on your site too. So to avoid these certain risk we have gathered a bunch of things you should avoid while doing PPC marketing and you won’t be losing your visits or your money:

1. Advertising for One gadget

We all know mobile is becoming the most used gadget even for marketing purpose but focusing only phones can cause you to lose your leads. Your ad should be optimized for all kinds of gadgets. Examine your ad with multiple CTA and conversion flow which will help you target more audience.

2. Do not send visitors to your contact page

Another commonly made mistake is sending your PPC visitors to ‘contact us page’. You would never want that until you want to piss your customer. Sending customers to force email newsletter or submission forms only hurt them and decrease the chances of sales. Let your user navigate around the site and ad freely. Don’t impose submission forms over your audience.

3. Running PPC ads without testing

To get the most effective PPC results, test your ads multiple times over different platforms. Always spilled-test your ads by making many versions of the ad’s text for every of your PPC ad groups.

All PPC engines are capable of spilt-test, but make sure they do as your ad will be displayed on various platforms so it must generate significant data.

4. Never rely totally on broad match’ keyword ads

Broad match keywords are only displayed whenever some or half part of your target keyword phrase is searched. This gather generates better traffic. For example, your keyword is ‘divorce attorney’ for a broad match ad, your ad will appear in the result pages for ‘divorce attorney’. But it will also appear in searches like “reasons for divorce” or “DUI attorney”. In cases like these, you are wasting your money.

5. Not taking benefit of negative keyword

Using of negative keywords helps. But people often fail to use the negative keywords which result in the prevention of ads. For instance, the addition of the word ‘dui’ as a negative keyword in your PPC ad group will stop your ‘divorce attorney’ from displaying in the results. Using negative keywords in your PPC campaign will control relevancy and accuracy without decreasing the potential traffic of customers.

Avoid making these mistakes for an effective PPC advertising network campaign.

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SEO

CREATING A KILLER PPC STRATEGY

If you’ve ever had any chance to audit paid search accounts then you must know they lack in one basic component which is a coherent strategy. Without a strong strategy, it is not possible to employ accurate tactics to positive outcomes for PPC advertising accounts.

Let’s have a look at a process for creating a winning strategy that will lead to strong and sustainable results for your paid search program.

WHAT DOES A STRONG STRATEGY MEAN?

Once you have a clear goal, you need to devise a strategy.  Your strategy should be an idea that addresses the goal. It is defined as a plan or policy designed to achieve a major overall aim. Keeping this term in mind you must know how to maintain its essence. First of all, you must skip one thing from your mind that strategy is not a tactic. People who make it sound like a tactic or some step involved in reconstructing a PPC account truly defies it. Eventually, the strategy is beyond that, it is a path to reach your goal.

Below are three steps used for building an effective PPC strategy;

1. ANALYZE THE WHOLE SITUATION

To reach the desired rank requires you to uncover certain challenges that will come across your way. You have to analyze the whole situation and make it work for you. Have a sight on the market trend to take right measures similar to what the competitive landscape looks like and what the goals are for PPC.

2. DEVELOP A POLICY

Based on the situation of the PPC market you have to craft a policy that can work according to the plan you’ve built. When you construct a plan or build a strategy you always write about the do’s and don’ts. Same goes with the PPC marketing policy where it is important to set some rules and then work. All marketing plans have to start somewhere and it certainly isn’t without research and loads of planning.

Developing a PPC policy is important to make it work as a medium before any action plan where it will allow you to work according to the policy and achieve a goal.

3. CREATE AN ACTION PLAN

The most important point that comes on the last step is creating an action plan. A strong action plan is designed and processed by your coordinator’s that requires the managing skills and art to get the appropriate audience.

To build an action plan you must go through all the facts first. Then comes the strategy that you’ve made and follow the policy. The plans are made to maintain the flow that all the work is done accurately on the items that positively affect the performance and help overcome the mishaps.

The strategy is not a tactic whereas people mix this two-term which holds a separate meaning. You must know that the points discussed above are important in running a PPC campaign or using it in your business to reach your goals. So make a wise decision and plan well!

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SEO

Importance of PPC Marketing in Promotions

Marketing or promotion is a very important part of any business. It is a way of bringing your product or service to the public. To survive in this competitive marketing world, you should try all the possible ways to gain more and more organic traffic. For this, you can use different online advertising tools. Among them, one of the most effective online marketing methods is Pay Per Click Advertising.

PPC marketing is the reason behind the appearance of ads found in the colored boxes on search engines result in pages. The ads appear separated from the search results on search engines. This type of ads carries no flats rate, and you just have to pay for the number of clicks that your PPC ads receive. That why it is very economical promotional tools.

Apart from that, it makes sure that the consumers who click on your ads are those who are interested in your products and services and they are not just random traffic. PPC Marketing has no risk involved as you are only paying for the clicks. As you only pay for every click, hence targeting is important.

PPC marketing and its importance

PPC marketing is now getting popular among all business owners as it allows them to reach their targeted audience instantly and they pay when someone acts or click on their ad. The PPC marketing quite beneficial for small and medium scale business. While some businesses are not taking this term seriously, this offers some compelling benefits. If you do it in right way, PPC is an important factor of the digital marketing strategy of your business and will help you to keep ahead in the competition. However, the followings are some benefits of the PPC marketing:

1. It increases brand visibility:

One of the major benefits of the PPC marketing is it will increase the visibility of your business. It will provide more results than the organic search result and your brand name will appear at the top of the major search engine results page. If you stay close to the top of the search result, you will stay ahead of your competitors.

2. It offers fast and measurable results:

As a business owner, it is your primary responsibility to evaluate the result in time. You will want a fast result. In this era of digital marketing, PPC has emerged as the fastest way of the advertising campaign and also offers instant results of your advertising campaign. Apart from that, you will get a clear and measurable target. You can measure things like its views, clicks, visits, and costs.

3. PPC improves conversions:

Through this, you are getting connected with those people who are actively searching for the product or service that you are offering. That means the click on your ads will turn the conversion into a sale or other action. You can enhance your ad’s conversion rate by making the keywords more specific.

4. Effectively reach the right and target audience:

While conducting a PPC marketing campaign, you can use where and when the ads will appear. It carries the flexibility which allows you to segment your target market and you can offer the products and services to the right consumers. In general advertising campaign, you approach everyone so that you may get someone who might be interested in your product and services. But with PPC advertising, you can tailor your ads as per your target audience. Through this, you will be able to reach your ideal demographic.

5. Test if the product sells or not easily:

You may have the perfect website and product but you don’t know if those products sell. There is the fastest way to know this. Just a run a Google AdWords and measure the results. It has seen that those who don’t follow this method the doomed to fail. A targeted PPC campaign will surely assist you to know the truth.

6. Involves flexible budget:

In the PPC marketing, you can fix your budget and can adjust this when needed. That means, cap your budget at an amount at which you are comfortable. The budget will be very low, as here you will only need to pay when the users click on the ad.

7. Works great with other digital marketing channels:

There is no doubt that Pay Per Click marketing is one of the major components of the digital marketing and this component can be used with other digital marketing channels. For instance, you can employ dynamic search ad campaigns and the PPC will let you know about the keywords which will perfectly match with your website. You can use PPC advertising to evaluate the effectiveness of keywords and then choose the best one for your ad.

8. Captures local customers:

It has seen that while doing a local search, PPC advertising can generate great results. Local people who are searching for products or services in their area can see your ads and they will click on the add to get instructions to get that products and services. Recently published statistical data shows that around 75percent of people prefer to visit a store in they find the appropriate products.

9. No dependencies on SEO or Google:

SEO is important for every business house and to survive in long-run you must have an SEO friendly website, and the website must comply with the best SEO practices and standards. But one of the best things about the Pay Per Click is that if you have managed to develop a profitable campaign, there is no need to worry about Google and its algorithm changes.

Now, whenever you intend to market or promote your business online, consider PPC search advertising. One of the most common forms of PPC advertising is doing it through Google AdWords. As the time and technology have changed, you can just ignore the PPC marketing if you want to stay in the competition and to get required organic traffic. But one thing is sure that you will get first results.