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A warm welcome from the Wow It Love It Have It team! Today, I will share with you some handy-dandy tips and tricks to allow you to make the most of your B2B marketing campaigns. I will also give you a crash course in email marketing, telesales and direct marketing. Before we get into the nitty-gritty, let me just give you a quick overview of our B2B sales leads.

The awesome data processing team at Wow It Love It Have It has created B2B sales leads for virtually every industry in most countries including the United States, UK, Canada, Australia, Russia and many more.

To find B2B data lists for your niche, I recommend that you run a quick search in the search bar. This is by far the quickest way of finding sales leads for your industry. Alternatively, you can also browse through the collections, but this will be slightly slower as you will have to comb through a lot of data lists. If for any reason you cannot find your niche, please contact us and our data processing team will create a bespoke data list for your industry.

If you have found a data list for your niche, you can scan through the data breakdown and download a sample of the data list to get an idea! The sample data list is an extract of the first 100 records inside the full data list. I also recommend that you watch the cool explainer video to get an idea of the key features of data lists.

Once you have placed your order, you will receive a download link to your sales leads directly to your inbox! If you have not received it within 10 minutes of placing an order, please ensure that you check your spam folders.

You can use our sales leads for many different types of marketing, including newsletters, email campaigns, direct marketing, telesales and much more! With that out of the way, let’s turn to the moment you have been waiting for. Let me share some useful tips to make the most out of your B2B leads.



Let’s firstly turn to e-mail marketing. Email marketing deserves the most consideration because it can be an area that is difficult to crack. There are many strategies to consider on how to stand out from the competition! I want you to open your business inbox and go to your inbox and spam folders. I bet you can see emails such as “introducing a new product”, “sale 20{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} off”! It is a common denominator that many unsuccessful marketing emails share. They are all too predictable, boring and spammy! Now, tell me honestly, how many promotional emails have you opened? The rest of this tutorial will focus on how not to be one of the spammy emails you have just gone through in your inbox!

If you want to use the leads for e-mail marketing, I strongly recommend that you check whether your IP is blacklisted on any websites. You can run a quick check by going to If your IP is blacklisted on any spam websites, this can reduce your delivery rate. Some blacklisting companies allow you to file a request to remove your IP or website from their spam list whilst others remove your IP or website automatically if you do not send any emails for a period of time. If you are sending many newsletters or emails from the same account, it is only natural that your website or IP address will be on a spam list. It happens to the best of us. If you are using an e-mail marketing software, you can purchase either use the SMTP server of your e-mail provider or you can purchase an SMTP address from external service providers. One thing to note is that if you intend to send extremely large amounts of e-mails or newsletters, setting up your own SMTP server may be significantly cheaper than going with a newsletter provider because newsletter providers such as MailChimp will charge you a fixed price for any given number of emails. There are many external services and even freelancers who can set up your own SMTP server with a daily sending limit of around 200,000 e-mails for as little as £150. Such SMTP servers also have the added benefit of IP address rotation which can help you to increase your delivery rate! One last technical thing to bear in mind is that it is recommended that you break down your email list into smaller packets and send them individually. This will help you to avoid spam blacklists and achieve a good inbox rate. Now that we have cleared up the technical stuff, let’s move to the meat and bones of your e-mail marketing.

When drafting your email or newsletter, ensure that you do not include too many keywords that will trigger the spam filters of email service providers. There are some external services that offer you to check the SPAM score of your email or newsletter. You can find them by running a simple Google search. When drafting your email, it is important to ensure that you are not too pushy or sales as that can scare your potential B2B customers away. Instead, try to be friendly, informative, personal and helpful. If your potential clients find your e-mail helpful, they will be more likely to buy your products or services!

I am now going to share a small secret with you. When you download your B2B data list, sort the emails by country or region and save each email list according to that region. It will allow you to schedule your email or newsletter campaigns according to time zones. The benefit of this is that your emails or newsletters will reach your recipients at the right time which means that your message is more likely to be read! If you send your email or newsletter at night, then there is a chance that your email will be buried in a large pile of other emails and is more likely to be overlooked and never opened!

Do not rush to blast your emails or newsletters. Instead, think them through, review and schedule them. You want to project a professional and spam-free image of your company. And above all, you do not want to develop a negative reputation!

The next step is to ensure that you are compliant with your local laws. If you are based in Europe or will be doing business with businesses in Europe, it is important that you read up on General Data Protection Regulation. Non-compliance with spam laws can land your business into serious trouble and can have severe financial consequences.


Direct marketing spans mail marketing and visits to each business. Direct marketing can be more expensive and time-consuming but it can be more rewarding in the long run. With direct marketing, you have the opportunity to establish a close and personal relationship with your potential clients which is likely to build their trust and separate you from your competitors. You may find it useful to send useful brochures, samples of your products and other promotional materials to your B2B prospects. This is a less-intrusive and a rather effective way of gaining business. However, it may be cheaper and more efficient to conduct an e-mail campaign first to filter out the businesses that are not interested in your services or products. Nowadays, you can order a lot of business cards, brochures, fliers and other promotional materials from many printing websites that offer very good prices due to their economies of scale. For example, I have come across an e-liquid company that sent out their e-liquid samples to many vape shops in the UK and as a result got many orders simply because the customers of vape shops liked their e-liquid.


Cold calling may have a stigma attached to it which many people would instantly associate with PPI and car accident calls. However, concise and friendly calls can land your business as a direct call is the best way of speaking to a real human being. It is your golden chance to establish a personal rapport that can lead to following up emails and even meetings. People like to know that there is a human behind any business or website. Telesales may appear to be an expensive way to market your business, but that is a myth! Skype offers unlimited calls to mobiles and landlines across the world for as low as £5 a month. There are tonnes of great freelance websites where you could find a full-time telesales freelancer for as low as $500 a month.


Websites are very useful in the sense that they have contact forms and social media links. You can access each social media channel such as Facebook and contact businesses directly. Businesses respond extremely well on Facebook and it is a great way of avoiding the spam folders associated with email marketing. Contact forms are also extremely helpful in the sense that they more or less guarantee the delivery of your message to website owners! Yes, submitting contact forms manually can be quite a cumbersome endeavour. Our team has invented two great pieces of lead generation software built for e-commerce platforms that are using Wix and Shopify. These contact form submission software will allow you to find all websites related to your niche using your keywords. Now most marketers are adverse to software and automatically label them as spam! WRONG! What makes most software spammy is how people use them. By targeting your list of websites, there is nothing spammy about automating an activity that you would do manually in the first place! However, let us not digress. Do check out the Crazy Pants and Mop Mop’s lead generation software on our website for more information.

To tie things up, remember that marketing is all about identifying a problem and providing a solution! Business customers do not want to buy a service or a product if they do not need them. Regardless of what marketing channels you are using, always identify the problem and give a solution! The solution to the problem will sell itself without you having to do any hard selling!

I really hope that you have found this crash course in marketing useful. It is not meant to be definitive and I always encourage independent research. I have tried to cover the most salient and relevant aspects that are typically encountered by marketers around the world. Don’t forget to subscribe to the Wow It Loves It Have It newsletter and YouTube channel for more tutorials, tips, and guides to skyrocket your next B2B marketing campaign.

Have a great day! Bye!



Since the whole World Wide Web doesn’t have laws and individuals are free to do anything they want on the world wide web, many authorities throughout the planet are trying to find methods so as to reduce piracy and posts security online. There are quite a few platforms such as YouTube block substance in order in order to stop copyright infringement. Faculties and schools prohibit downloading online websites along with social networking networks. There are numerous different public net connections that block specific sites due to reason or another. Nonetheless, the net web is actually a world constructed from the geeks and there’s barely anything which could be termed as impossible. Therefore it’s actually possible to bypass blocks to get sites online by using proxy host websites. In this guide, we will inform you how you have the ability to receive blocked internet articles through Google and its services using Google as a proxy server. There are two approaches to get blocked material using Google as a proxy server and let us inform you the very best approach.

As stated earlier, there are two approaches to take advantage of Google as a proxy server. Even though your ISP or individuals community server will believe you are using a Google service, your screen is really going to demonstrate the initial content with this blocked website.

It impacts your own URL and so blocking apps can not reevaluate the content. This procedure to use Google since the proxy server is very speedy and effective. Just follow the easy steps given below to take advantage of Google as a Proxy server and also become obstructed substance using Google web light.

Enter the URL of this obstructed material from the format provided below.*URL-HERE*“

This technique entails the use of Google’s website hosting service to bypass cubes and gets blocked material by using Google as a proxy server. Google has the capacity to open any website and interpret its content into a number of the terminology that is supported. This is sometimes utilized to demonstrate that the entire site on the screen using Google refresh.

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5 Smart Strategies to Market Your Business as a Major Resource

Everybody wants to be a “good guy” in the world of business.

The charitable, smart company that feels more like a helpful resource instead of someone trying to pry cash customers’ hands.

Think about Google. They’re known for their positive company culture, an endless array of free tools for businesses and record-setting donations to charity.

While you may not be able to be the next Google, you can take steps to become a better business in the eyes of your customers.

Achieving that sort of status doesn’t happen by accident, though. No matter how much you might want to help your customers, it takes a conscious and consistent effort to gain that sort of “good guy” label.

Despite popular belief, though, making your business look more like a resource and less like a cash-grab isn’t all that complicated. Consider the following five strategies to emphasize a more positive, meaningful relationship with new and existing customers alike.

Educate Your Audience

Addressing your audience’s pain points and teaching people how to overcome them is the first step from removing the sense of a sales pitch from your marketing.

The good news? There are so many opportunities to become a resource to your audience thanks to the modern web. From creating animated explainer videos for your business to blogging or publishing content in groups on social media, you can find ways to educate prospects that suits your strengths.

Another smart strategy for modern brands is answering questions on platforms such as Quora. This is an especially powerful tactic if you want to get a better grasp on what’s troubling your audience and what sort of content you need to create.

Push Out More Content

The more content you publish and promote, you more visible you become in your industry. Such visibility can help you stand tall over your competitors and again signal yourself as someone offering a helping hand.

This means developing a content strategy rather than posting every now and then. In addition to creating content, you always need to spread the word through as many channels as possible. For example, you turning your blog posts into videos? Are you republishing your content on Medium or LinkedIn?

These tactics don’t require much legwork on your part but can open you open to entirely new audiences.

As a side note, remember that not all of your content necessarily needs to be “sales” or optimized. Not everything needs a call-to-action or result in revenue, especially if it helps build your positive reputation.

Be Socially Active

Social media has lowered the barrier for people getting in contact with the businesses they love and support. As such, you need to treat social media as an avenue to stay in touch with your customers. This might mean answering questions, offering suggestions or otherwise promoting content that could help them out (even if it’s not your own).

An active social presence is not only a smart way to connect with customers but also makes you look more professional than a competitor that’s let their social profiles fall by the wayside.

Additionally, serially commenting on the LinkedIn, Facebook or Twitter activity of influencers in your industry can earn you mention yourself. Again, this gets you in the good graces of your audiences and helps you deliver a sort of “larger than life” persona.

Show Off Your Satisfied Clients

Highlighting your clients’ good experiences is always a plus, but it’s arguably one of the most powerful pieces of marketing for brands looking to make a good first impression. Understanding how to show off testimonials for brands is a solid starting point as you display the positive relationships you’ve had in the past.

Any positive comment, whether it be something formally or a passing comment on a social post, serves as social proof that you’ve made a difference in people’s lives.

Create Resources for Your Audience

Last but not least, presenting yourself as a resource means creating resources.

For brands today, such resources come in many shapes and sizes. Perhaps the most obvious examples include lead magnets and freebies such as…

  • Ebooks which cover a topic of interest to your audience based on your niche, ideally offering firsthand insight
  • Digital courses or webinars that teach your prospects valuable information minus the sales pitch
  • Email newsletters which provide a regular dose of inspiration or education for your readers

Of course, the key here is not to be pushy about your paid products. Be willing to give something away for free in pursuit of playing the long-game for your brand’s reputation.

Prove that your business is more than just a business. Incorporating these strategies can not only set you apart from the crowd but signal yourself as a positive resource in your industry.