Are you the lead marketer in the marketing of your company’s social networks? Using social networks to grow the business, generate new prospects and develop a brand is not a walk in the park. However, using the right steps can maximize your chances of succeeding. Social media has a lot to offer, so you can utilize this advantage when you do things the right way.
Create a Plan for Your Social Platform
If you do not plan correctly, your plan will not prosper. Many companies fail on the social platform because of wrong approach and strategy. Your plan must include every social platform where you wish to have a presence. You will have a plan for Twitter, Facebook, and Instagram among others.
If you’re starting, I suggest you work on three social networking sites or less. Most companies, especially small businesses that try to manage five different social media accounts usually end up doing a mediocre job with few or no results.
Tweeting just once a day will not make a difference. Some platforms need multiple posts a day like Facebook and Twitter. While platforms like I Snapchat do not necessarily move that fast. That is, you do not need to post as often. However, you must develop a routine publication schedule, and you must be consistent.
When making plans for your social media accounts, you must decide the following:
- With what frequencies are you going to publish on your social network channels
- The kind of content are you going to post
- Social networks influence the publication schedule (communicate with influencers through social networks)
Keep in mind that your followers also follow a host of other people. If publish contents below the quality of what others post, it’s easy to lose your fan base.
Publish More Images
The results have shown that images are the most popular type of content on social networks to generate interactions and participation. The most shared contents on Facebook are those with images. Pictures have their fair share of popularity as can be seen on a site like Instagram which is driven mainly by images. In fact, Instagram achieves the greatest interaction more than every other social platform. It is for this reason e that Instagram could win many followers and be more successful than any other social networks that failed. So for your company to succeed in this platform, more visual contents are needed to grow interaction and followers on your page. It is necessary to point out that you can buy Instagram followers cheap on the various platform to help generate the traffic you need on your page.
Measure and Analyze
To continue with the next advice on social media marketing, you should measure the efforts and analyze the results. Above 40% of companies do not track the return on investment in social networks, so they do not know if what they do works or not. If you do not want to be in that group, start by tracking your activity on social networks now.
Some of the signs you should look out for is:
- Scope and interaction for Facebook
- Impressions, visits and mentions on Twitter
- Impressions, clicks, and interactions on Linked
- Like, comments and mentions on Instagram
You must check these metrics regularly to be informed about the success of your strategies.