Running a general contracting business can be challenging for entrepreneurs. You have to manage different aspects of your business such as operations, finances, marketing, and sales. With the rise of digital marketing, it has become essential to have a strong online presence. SEO or search engine optimization can help your general contracting business rank higher in search engines, drive more traffic, and increase engagement with potential customers.
This blog post will discuss nine proven strategies for SEO general contractors to help increase visibility and engagement.
Optimize your website for mobile.
More than half of internet users access the web from their mobile devices. Therefore, having a mobile-friendly website is crucial for businesses. If your website is not optimized for mobile, it is likely to affect your search engine ranking negatively. Google prioritizes mobile-first indexing, meaning websites optimized for mobile devices rank higher. Also, having a mobile-friendly website makes it easy for potential customers to navigate through your website and contact you.
Focus on local SEO.
As an SEO general contractor, your target audience is usually in your local area. Therefore, it is essential to focus on local SEO for your business. You can start by creating a Google My Business page, optimizing your website for local keywords, and getting listed on local directories. This will ensure that your business appears in local search results when potential customers are searching for what you offer.
Create high-quality and engaging content.
High-quality content is a critical factor in SEO. Creating engaging content can attract potential customers to your website, keep them there for longer, and encourage them to take action. You can create different types of content such as blog posts, case studies, videos, and infographics. Ensure that your content is relevant, informative, and tailored to your target audience. Incorporate your target keywords and optimize your content for search engines.
Use social media to engage with your audience.
Social media is an excellent channel for businesses to connect with potential customers. You can use platforms like Facebook, Twitter, and Instagram to share your content, showcase your work, and engage with your followers. Social media can help build brand awareness, increase website traffic, and boost your search engine ranking.
Use customer reviews and testimonials.
Customer reviews and testimonials can help build trust and credibility for your business. Displaying customer reviews and testimonials on your website and social media platforms can encourage potential customers to choose your business over competitors. You can also use customer reviews to improve your services and address any issues that customers may have with the help of an SEO general contractor.
Build backlinks to your website.
Backlinks are links from other websites that direct traffic to your website. The more backlinks you have, the more authority your website has, and the higher it will rank in search engines. You can build backlinks by creating high-quality content that other websites would want to link to, guest blogging on other websites, and getting listed on local directories.
Optimize your website for speed.
A slow website can negatively affect your search engine ranking and user experience. Ensure that your website loads fast by optimizing images and videos, reducing server response time, and using caching plugins. Visitors are more likely to engage with your website when it loads fast, leading to increased leads and conversions.
Monitor and analyze your website performance.
Monitoring and analyzing your website’s performance can help you identify areas of improvement and track your progress. Use tools like Google Analytics to track website traffic, bounce rate, and user behaviour. The insights can help you make informed decisions about your SEO and marketing strategies.
Hire an SEO professional.
SEO can be complex and time-consuming. Hiring an SEO professional can help you save time and get better results. An SEO professional can conduct a website audit, develop an SEO strategy, and optimize your website for search engines. This can help improve your search engine ranking, drive more traffic, and increase engagement.
SEO is critical for general contractors who want to increase visibility and engagement online. By optimizing your website for mobile, focusing on local SEO, creating high-quality content, using social media to engage with your audience, using customer reviews and testimonials, building backlinks, optimizing for speed, monitoring and analyzing your website performance, and hiring an SEO professional; you can drive more traffic to your website, increase engagement, and grow your business. Implement these proven strategies for SEO general contractors today and watch your business thrive!