Day: August 30, 2018

Categories
Software

Everything you need to know about PR

PR, which is an acronym for Public Relations is a very popular term. But, what does that mean? In this article, you will get to know about every essential thing you must know about Public Relations (PR).

What is Public Relations?

The field of public relations has nothing to do with handing out free samples or buying journalists or writing stories for their clients. All of this work is done by advertisers and not by PR agents. Says www.newswirenext.com.

The PR agents try to promote their clients and their products by persuading the internal or external media without any monetary payments. On the other hand, they promote their clients through various other trusted sources. Public relations is basically, the business of persuasion. In the field of public relations, the agents have to convince the audience, the media, and potential investors into purchasing what you are selling or to invest in your idea. A PR agent is like a storyteller, they use stories that effectively narrate their agenda. They also help in enhancing, promoting and protecting a positive reputation of their client. This is accomplished through the media, social media or a form of media created by own resources. Says www.edcalmedia.com.

A PR agent also has to be prepared for the bad times or crisis. In such situations, they have to come up with the best possible responses to mitigate and deal with the damage. A PR agent does not advertise, they basically shape your image in the public. The better that image is, the better your business is going to be.

What exactly does the PR agent have to do?

The PR agent has a lot of stuff on them to do list, some of the most basic tasks on that list are as follows:

  1. Build friendly and positive relations with various top-tier journalists.
  2. Pitch stories about their clients to these journalists.
  3. Draft press releases for their clients or for the promotion of a specific product.
  4. Build friendly relations with their clients so that they can effectively communicate with their clients as to what strategy they need to follow to maintain or improve their reputation.
  5. Maintain a report and track the results of the launched PR campaigns and then see where there is room for improvement.

However, your role as a PR agent can vary if you work in a large firm or a small one. In a small firm, you are going to work on a small campaign with other teammates. While on the other hand, if you work in a large firm then you will have to singularly manage a few campaigns all by yourself, which can be quite stressful.

What challenges will you face in this field of work?

Working as a public relations agent is not a very easy task. It is a very fast paced industry and you have to progress with it. One of the main challenges for a PR agent is to always keep in touch with the media and stay ahead of the news cycle which can be quite mentally draining. A PR agent always has to be on their feet and think quickly in order to satisfy with the demands of their clients. You also have to stay on top of the trends and constantly send out pitches which require a lot of work. Most of the times, no one even replies to those pitches which can be disheartening.

Even though this field of work has a lot of challenges yet, it has many benefits attached to it which makes it worth it.

Categories
Technology

This Workforce Management Software Solution is a Game Changer

Workforce management software allows a business to drill down into business performance metrics and discover areas where improvements can be made, such as adjusting the staff needed to manage the busiest part of the day effectively, or accurately determine how long it takes to manufacture a particular product.

How Workforce Management Solutions Help Small Businesses

Boomr provides workforce management software that enables a business to monitor and manage absence and leave, keep an eye on labor activities, collect data, and forecast and schedule labor needs in the future.

Many industries, such as those requiring technicians who need to work in the field, can benefit from a remote workforce management solution, which integrates a scheduling system that facilitates the quick allocation of a suitably skilled technician at a moment’s notice. Other features built into the application, such as a mobile time clock app for accurate employee time tracking, ensure employees are always productive, and that their time is accurately logged.

A mobile workforce can be problematic to manage via traditional management solutions. There are always going to be canceled appointments and unforeseen circumstances to disrupt the workflow.

Further to that, the world is increasingly moving towards a mobile workforce with transient freelance workers who are contracted in the short-term, or permanent employees who can work from home. Technology has made it much easier to adapt to a continually evolving workforce.

Integrating a workforce management solution can mitigate these challenges, with software that allows a supervisor to monitor the locations of the mobile workforce, and adjust their appointments as needed.

An automated workforce can realize extra levels of productivity as text, email notifications, and location-based timesheet reminders take the guesswork out of being in the right place at the right time, and all breaks and clock in clock out times are accurately recorded in a tamper-proof system that prevents time padding.

Which Industries Benefit from Workforce Management Solutions

Workforce management software can be adapted to any industry, from small enterprises to large corporations. As the world’s workforce becomes more mobile and decentralized, the need to manage these workers (which includes freelancers, consultants, and contractors) through workforce management software will grow.

Construction crews can benefit from added GPS tracking to track hours and location. Mobile home health care agencies will always know precisely where their workforce is at any given moment and makes time tracking very easy for management to see.

Accountants, lawyers, freelancers and creative agencies can take advantage of logging billable hours for more accurate costing and billing. Boomr’s workforce management solution also adapts well to non-profit ventures, which typically have a transient workforce working irregular shifts.

With applications working on the iPad and Android devices people already own, employees are connected via an online terminal mode to a central online management dashboard, whether they are working from the office, from home, or they are out in the field.

Personal laptops and PCs can also become a part of the workforce management solution, which helps to lower the costs of integration dramatically.

Categories
Technology

Best ways to choose the best IT support company

The days are over when IT support was not having an important position in the business but nowadays, in any business, IT support is considered as the crucial part. A long island managed IT support company makes sure that they offer best to their clients because it is the only reason for the clients to adhere with the company. Some people have a misconception in their mind that IT support companies are responsible for providing the services like software to the clients, but it not completely true because an IT support company offers the software as well as hardware to their clients. Plus, they make sure that their clients get the best versions of the software.

Although there are several companies who have in-house IT department some companies do not have enough sources for the maintenance of an in-house IT department. If any company is working without the IT department, then it is a big risk to their business. So they have another better option i.e., IT support from the outsource company. There are several companies who work as the IT support company and they offer all the basic services to their clients which includes cloud services, IT consulting, disaster and backup recovery, VOIP solutions, wireless and network design, network security services and many more. But here, is a difficult task coming in your way i.e., selection of the best IT support company.

Experience –

Always go with the company who have enough experience in their area. The experience suggests the total number of years from when they are serving their clients. If the company is new then it is not worth to put the investment on them because they don’t have enough skills to serve their clients in the better way.

Do research –

Before reaching any final decision, it is your duty to research on yourself. Try to get all the information about the company. Consider all the options available and then differentiate between all of them. After differentiating, go with the best search in your hands.

In the nutshell, IT support company is something which decides the making and breaking of your business. If you have the best company in your hands, then there is no need to worry about anything.