Category: SEO

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SEO

9 Quick Tips to Increase Traffic to Your Site

What to do to get significant traffic to my blog? By far, the most frequently asked question that most bloggers request is. It’s not just professionals who frequently post blogs to engage with their audience, but organizations and professionals do blogging to boost the search rankings for their website.

No matter how perfect the design of the website is, you have to drive extra miles to increase traffic.

So how do you do that? Simple, site owners and bloggers simply need to spend more time on their content creation and marketing efforts. With more than a billion active sites on the internet today, content alone is no longer a working method.

I will demonstrate a few quick tips in this article today, which will help you boost traffic to your blog.

1. Learn Search Engine Optimization

Search Engine Optimization, generally referred to as SEO also provides the key to a successful digital campaign.

Simply put, SEO establishes favor on search engines – i.e., it’s making it easier for the users to find you online. If properly implemented, it adds to remarkable web traffic increases.

There have been two possible approaches of SEO – on-page and off-page – and focusing on both is essential.

2. Topic Expertise

Google recommends websites considered to be subject-matter professionals on the topic they’re writing about.

You could indeed build a cornerstone page to be seen as an authority, which is basically a longer blog post that broadly covers all aspects of a topic.

Instead, you write “cluster content,” or help blog posts, targeting long-tail keywords that show you’ve covered a comprehensive topic. Focusing on long-term traffic would allow search engines to rank higher.

3. Focus on Keywords Before writing

It is important to understand the keywords relevant to your niche and the competition for these keywords. Adding keywords into your web content makes it easier to search your site.

There is indeed a great tool Google offers. It helps you find keywords that most users are looking for. And you can easily write high-quality content for your blog using keywords.

The keyword planner is designed to allow you to see the search volume by keyword and geography. It is best to choose the five to 10 keywords with high search and relatively low competition from many other websites and create a campaign that naturally engages those terms in your online copy.

4. Do Some Link Building

Link building happens when certain blogs, bloggers, and domain owners connect to your content themselves from your niche.

But you have to build Natural Links. If it was easy to earn quality backlinks from authority websites, we would not have come up with the term “link building.”

You will eventually get your website up there with enough effort, and the best way to do this is by creating valuable content that people want to connect to.

5. Produce Video Content

Statistics show that video-using marketers have increased revenue faster than textual content, and 92{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} of customers state that visuals are the most important factor in their purchasing decisions.

6. Add Social Share Buttons

It’s not that search engines consider carefully the amount of attention that your website gets on social media. But it will boost the actual ranking factors, and it doesn’t cost you anything to add social sharing buttons

Not adding them to your website posts ignores a significant opportunity to boost organic traffic. Social sharing buttons are one of the best ways to increase likes and shares on Twitter, as it only takes a simple click when users are on your site.

7. Focus On-Page SEO

On-page SEO will help search engines rank your website higher and drive more traffic.

Many elements of the on-page SEO include the page title, header, meta definition, alt-text image, and the URL (more). Demonstrating up in search engines provides more traffic for your website.

8. Must-Use SEO Tools

It’s important to be an SEO student to drive traffic to your website. Using SEO tools like Google Analytics, Ahrefs, and SEMrush can help you build a web traffic strategy.

These tools will help you understand and analyze what’s successful on your site and what isn’t. Plus, these allow you to come up with some ideas for posts that have high traffic potential. Check out our overview of the best SEO software to track your website.

9. Technical SEO

Technical SEO focuses on the functionality of your website to see how well the sites are set up and structured technically. Factors include page speed, crawling, indexing, and more.

Such methods can also help with better understanding of why some content performs better in Google versus on social media. You can implement these social media marketing tips to learn more about how to track the differences between technical SEO and social media activity.

Best Methods to Increase Site Traffic

If you’re having difficulties in getting users to the website, you’re not alone. The above tips will help you improve your traffic as soon as possible. When your traffic has begun to increase, it’s time to think about conversions.

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SEO

Tips To Choose and Register the Right Domain Name for Your Website

Having a website is a core requisite to start or establish any business online. Therefore, you will need to buy a domain name, which will become the identity for your long term branding strategies. Your website address is as important as your brand name itself.  A web browser will require a domain name for directing people to your website.

Many business owners are not aware of the importance of a domain name. People type domain name to access your website, without which they will need to remember your server’s specific IP address, in order to gain access to your website. Remembering numerical IP addresses is not an easy task. So choosing the right name for your website a.k.a domain is essential.

The Domain name also offers identity and credibility to your business online. Businesses without websites cannot simply sustain their competition for long and are bound to eventually fail. They will lose out on a lot of customers because almost all people carry internet-connected devices with them these days. Websites can help you get connected with customers, sponsors, advertisers, students, etc. A domain name offers a respectable aura to your website.

Getting a domain name is important not just for businesses, but also for individuals or bloggers. However, finding the ideal name is challenging, but not an impossible task. You will first need to find if the name you desire for your business website has already been taken, or not.

You will need to be careful while creating a domain name because even a single letter error can turn into a long-term nightmare. A domain address has to fulfill your business purpose. For example, pcwebopedia.com is a domain address that hints at the website being similar to Wikipedia.

How to choose an ideal domain name?

Always choose the .com if possible

Wherever possible, choose the .com extension for your domain name. The TLD [top-level domain] includes .com as a common extension because people are aware of it and by default type .com in the browsers. If an extension is weird, people can hardly remember. Everyone assumes that each site is a .com. According to data, TLD .com is employed in 47{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} of websites residing on the internet.

Other domain suffix options are –

  • .org
  • .gov
  • .mil
  • .edu
  • .net
  • .biz
  • .blog
  • .shop
  • and many more

Fancy TLDs are enticing yet choosing .com is better. If it is already taken, then you will need to forget that domain extension or contact the owner to find out if he/she is willing to sell. It can be costly!

When not to choose .com?

There are exceptions when you must not choose .com. If you own a website that serves the local community, then chooses a local TLD. If you are catering to the United States market, then choose .us address. It clearly states that you are in their country, and thus your trustworthiness gets boosted. If you still wish to get a .com version [if available], then link it with your local domain. Visitors will end up on the same website, whichever address they opt for.

Experiment with non-traditional TLDs

You can try to get your local TLD with the relevant domain name. For example, in the web address, checkerplow.au, the domain name clearly suggests that you cater to Australian customers.

You can buy several different TLDs like .club, .shop, .design, .store, and more. These were not available a few years ago. You can even experiment with local TLDs. There are domain extensions like .is, .fm, .cc, .io, and more that can be employed for different purposes.

Consider buying other main TLDs

Just having the main domain either a .com or local TLD is not sufficient. If possible buy other common TLDs to configure and redirect them to the main domain address. For example, when you already have dreamblogger.com, you must even consider similar ones like –

  • dreamblogg.co
  • dreamblogger.in
  • dreamblogger.net
  • dreamblog.co.us
  • dramblogger.org
  • and more

It allows preventing possible issues in the near future like competition with other blogs choosing a similar domain name with different TLD.

You wouldn’t want –

  • People registering those missing TLDs then making a costly selling deal with you.
  • People creating fraud sites, which resemble yours, but aren’t.
  • Genuine traffic mixing your TLD and unable to access your site.

Choose a brandable domain name

Branding is an essential part of business success, so choose a brandable domain name. Many factors, which needs to be considered are –

  • It has to be unique. That does not mean that it needs to have a specific meaning like YouTube or Google. It means your competition must not use anything similar.
  • Easy to remember. No complex vowel combinations or too wordy!
  • Easy to pronounce
  • Sounds trustworthy

Experiment with a few combinations of actual words with random extensions. For example, WinabetToday.com sounds bold, but betwin.com sounds better. The aim is to create a domain name that helps to build brand value. The name needs to sound fun, and get memorized easily like ‘Uber’. Keep it short and crisp. It should not cause confusion with spellings. Make it easy to mention during casual conversations.

Choose a legal domain name

Trademark infringement is a crime. Similarly, registering domain address with intent of trademark violation is equally illegal. At times, domain name infringement is accidental. The golden rule is to avoid such an embarrassing scenario. Check 3 to 4 result pages for businesses already using this name and operating in the market. If you detect even a single one, choose another domain name.

Don’t feel disappointed if the chosen domain name is taken or cannot be acquired

The main aim while choosing a domain name is to get the concept of your online business right. Also, your website has to be optimized to offer great user experience and must be search engine friendly. Domain names can also be changed in the future. It means, if you don’t find an ideal name today, you can buy it later, whenever available, and redirect it to your site.

For example, Trumo, an online group of marketing tools, started with domain name trumome.com. Soon they saved sufficient funding to buy the domain address they were interested in – trumo.com. Remember, the switch can be an expensive, one but not impossible.

Difference between buying new versus an existing domain name

An existing domain means it holds a history, and you are never totally sure about its past. The advantage is that the domain’s history can offer a boost on Google because it is familiar with the domain. The disadvantage is if the domain name may hold toxic links, and Google may have banned it.

Before you buy an existing domain name, you must do a Google check manually. If the search engine has indexed it, you will get to know about its past. Not finding anything means the domain is banned, a red flag!

Choose a reliable domain registrar

For registering a domain name, you will need a registrar company. A reliable registrar company means that you will not experience any domain issues down the road. When your brand gets established online, you will surely not want to lose the domain.

Never be fooled with low priced domains. Few registrars offer promotional rates, but they may have hidden fees in the contract. They attract customers and then charge them more as up-sell or renewal costs. They may also ask extra for editing RDAP or WHOIS listing. Therefore, read the fine print and double-check transfer process!

Conclusion

Buying the domain name must not be taken lightly, because the digital presence of your business or organization relies on it. The challenge is to find the names that are effective and creative. Make sure you choose an ideal extension. Get this right first, and then make the best strategies to promote it online.

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SEO

What a New Business Should Look for In a Good SEO Company

SEO or Search Engine Optimization is still the number one way to get your business website noticed on the internet. It is still an item that continues to be in most Marketing Budgets as it is the best way to have great search rankings with almost all the major search engines. With good SEO done on your website you can almost be guaranteed to have great rankings and in most cases rank higher than your major competitors. There are many companies that provide this service, and in Canada, one of the best SEO in Toronto area and is able to keep the traffic from good search results getting to your business website.

Web design

A good SEO company that is worth anything will also have a department that can help you with the initial design of your website or help you to an upgrade of your site. They know all the many ways to make your design look like that of a big company and will also make it perform faster. They can make your website look and perform like you are the biggest company around – with branding that will help you build your reputation quickly.

Website hosting

A good Toronto SEO company is a benefit for any business just starting out as these companies can also offer reliable and fast website hosting in many locations in both Canada and the United States. For further information on why this is so beneficial you can go to the website of Thought Media; a Toronto and New York SEO company that also is a website hosting company or has access to companies in your area that can provide you the best in web hosting.

Benefits

Website hosting is another important component of getting your website on the internet to those clients or customers who are interested in what you offer. To make SEO work efficiently, you need a fast hosting company so look for ones that can offer you:

  • Great security with SSL’s
  • SSD hard drives
  • High-speed networks
  • Bandwidth to get your site to the internet faster

 All in one

The best of all possible worlds is when you can find all in one company:

  • Search engine optimization
  • Website design or redesign
  • Website hosting

Companies that do all of this, can make you a great internet presence without you having to worry about these matters leaving you to concentrate on building your great business. There are not many companies that offer all of this in one package so when you find one – sign with them.

Research

But don’t sign anything until you have researched a company, their reputation and what other clients of theirs are saying about them. Check social media because if a company is not doing right by the customers, these unhappy people will be on social media complaining. Then a quick Google check will also find whether a company is fair or unfair to their clients. Finally check with the BBB or Better Business Bureau to see if any clients have filed any type of complaint against the company you are considering doing business with. Research doesn’t take long and it will save you money in the long run.

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SEO

Useful Tips for SEO

There are various businessmen who want to have excellent traffic on their websites but still are not aware of the real approach. Though there are various methods available to bring traffic for the site, following the SEO process is something different when compared to other techniques. Search engine optimization stands for search engine marketing which helps to promote any kind of business on the internet very easily. Most of the individuals are now available for undertaking social media management agency with some successful methods. Here are a few SEO tips listed out for your reference.

  • Creating the most attractive website is the initial step need to focus by both webmaster and website owner. It must be more about designing and creating an excellent website that’s really much easy to implement the best SEO strategies that really help to promote the website and drive a lot of traffic towards

 

  • It is better for your website in spending various budget needs which can be separated between Website design, SEO, and also Internet Marketing. In the event, you can also reserve the vast majority of your site budget for a web designer and other various website marketing. This will be one of the most effective investments that you are now making in your company if it has been done right.

 

  • Once you are planning to publish content on your web site, you are in need to build a list of keywords and phrases to use whether it can be provided the topmost SEO outcomes.

Try to know whether it is simply checking any of the particular monthly searches of each kind of key phrase. You can go with search phrases that can have great search volume by just reducing the competition and turn into away from any kind of key phrases with high and low expensive search volumes and it will also be a much for the right content site owner.

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SEO

How is Inbound Marketing different from Content Marketing?

Inbound marketing is an ultimate way of promoting through useful or simply interesting content. Content can be blog articles, illustrations, videos, answers to questions on forums, podcasts, and presentations. Over time, thanks to the content, the content creator has a loyal audience, which in the future will be converted into customers or leads them. In any case, as with any other type of marketing, the ultimate goal of an inbound marketing book is sales.

The word “inbound marketing” came from the company HubSpot, which invented it and filled up the entire Internet with its content. To the question of what is the difference between inbound marketing and content marketing, HubSpot representatives answer that content marketing is the first step in the inbound and only represents the creation of content. But everything that happens next: getting readers’ contacts, pulling them into the funnel, heating, selling and holding is already in-depth marketing.

In many sectors, this difference is not taken into account, so I won’t. So on this blog, “content marketing” = “inbound marketing”.

How Content Marketing Works?

The essence of inbound marketing is to form a relationship with a client even before he becomes your client. That’s all, as in life – you trust the advice of a person you are familiar with more.

By creating quality content, you create a history of relationships with your readers. Content constantly catches their eye, the reader gets used to the brand and begins to trust him. When he has a need, he is likely to turn to the company that constantly flashed before his eyes and gave him useful content.

What Needs to Be Done To Make Inbound Marketing Work

First, you need to constantly create content, and not quit after a couple of months. It will take time to turn the reader into a client, sometimes half a year, sometimes a year. It all depends on the product you are promoting. So writing a blog for two months is not an option.

Secondly, the content should be interesting to your audience. Understand what your customers have questions, what tips they need and how to help them. Be helpful to them.

Understand what your customers have questions, what tips they need and how to help them. Be helpful to them.

Thirdly, the content should be related to your product. If you create software and only do in social networks that you publish it from your office, this is unlikely to create the image of an expert in software.

What is inbound marketing?

Inbound marketing is aimed at facilitating the search for a business by its potential customers.

In traditional (outbound) marketing, companies focus on locating customers. At the same time, they resort to methods that are not targeted enough and tear people away from their activities. They use “cold calls”, print and television ads, spam and trade shows.

The advent of new technologies makes these methods less efficient and more expensive. For example, the caller’s identification function allows you to block “cold calls”, digital TV recording systems reduce the effectiveness of television advertising, spam filters block mass e-mails, and tools such as RSS feeds reduce the effectiveness of print and visual advertising. Of course, with the help of traditional channels, you can still disseminate the necessary information. However, now it costs more.

Inbound marketers take the opposite approach.

Instead of interrupting television broadcasts with advertisements, they create video materials that potential customers themselves want to watch. Instead of buying visual advertising in print media, they start to run their own business blog, which they subscribe to and which many people read with pleasure. Instead of “cold calls,” they create useful content and tools so that potential customers turn to them for more information.

Instead of endlessly crushing their information into the mass consciousness, they attract highly qualified customers to their business like a magnet.

The most successful inbound marketing campaigns have three key components:

Content:

Content creation is the foundation of any inbound marketing campaign. This is information or a tool that attracts potential customers to your site or business;

Search Engine Optimization:

Search engine optimization makes it easier for potential customers to find your content. In practice, this means the ability to structure your site and create incoming links for it in order to maximize the ranking in search engines in which most of your customers begin the buying process;

Social media:

Social media enhances the impact of your content. When content is distributed and discussed in personal contact networks, it becomes more reliable, takes on different shades and is more likely to be able to attract qualified customers to your site.

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SEO

How to Boost Marketing Results for Your WooCommerce Store

Nothing quite beats the excitement and feeling of accomplishment that comes with launching your own online store. But with the e-commerce market now one of the most competitive in the world, the sooner you can start marketing, the better. Once you open the doors to your online shop, you’ll find yourself waiting for your first sale – and when it happens, you feel like you’re finally starting to get somewhere. But, the first sale is never enough – after all, you want to see more customers and more sales so that you can watch your profits rise. So, what are the best ways to get the word out about your WooCommerce store and attract more customers?

Personalize the Experience:

Taking the time to personalize WooCommerce (which you can do here) is a great way to make the experience a much better one for your customers and provide them with some relief from constant information overload. Personalizing the experience is an excellent psychological trigger to influence more people to choose your online store – and it can be subtle. For example, the homepage of your WooCommerce website can be laid out as an interesting story addressed to the reader, while suggested products can be based on what your user has looked at or purchased before. And, use personalization directly, too – when addressing customers, use their name whenever possible rather than generic ‘dear customer’ or ‘hi there’.

Add an Urgency Trigger:

Making a small change on your website, like installing a countdown timer to show customers how long they’ve got to take advantage of your latest sale or special offer, can lead to a significant increase in sales. This is based on the principle of the fear of missing out and uses persuasion psychology to encourage customers to make a purchase. And, bear in mind that your timer doesn’t always have to be about a sale – you can use them to provide more information about stock availability, lightning deals, or a special offer on free delivery. Get to know your customers, find out what they’d like to see the most and offer a limited-time deal.

Capture Potential Leads:

Each and every visitor to your online store is a lead, so it’s important that they are treated as such. Some leads may be more obvious than others, for example, a visitor who adds products to their cart but doesn’t check out. However, the silent visitors may also want to make a purchase but don’t during that visit. Abandoned cart plugins can be a great way to try and close a purchase, or use wish list features to target those who are just browsing but might return to buy in the future. And, offer every lead the option to sign up to an email newsletter. You can find out more about various email marketing platforms at Sendinblue, which offers comparisons to help you determine the best option for you. Make sure that your marketing emails are interesting, informative and include strong calls to action.

If you want to get more sales at your WooCommerce store, these three steps are essential!

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SEO

How to Become an IT Consultant: A Helpful Career Guide

Are you trying to learn how to become an IT consultant? If yes, you should check out this career guide by clicking here.

Did you know that a consultant can earn as much as $100,000 per year?

What’s interesting, though, is that specialists in the consulting industry can often earn a lot more than that. One such example includes IT consultants, whom are in high demand as a result of the growing IT industry.

This post will teach you how to become an IT consultant that has the ability to earn a sizeable income. If you’re ready to upgrade your income, keep reading, and it won’t be long before you’re cashing those consulting cheques.

Let’s begin!

What Does an IT Consultant Do?

As the name suggests, IT consultants are usually hired by companies so that they can solve IT problems.

For instance, a company might hire a consultant so that they can move their network to the cloud.

It’s worth noting that consultants can be hired to do the actual work, or they might just be asked to train in-house employees.

Do You Need a Degree?

One of the interesting things about this industry is that you don’t really need a degree.

That said, something like a computer science degree can still be useful. This is because such degrees demonstrate a certain level of baseline IT knowledge.

However, if you can’t afford to pay for a degree, you can still learn a lot about IT with the help of some cheaper online courses.

Getting a Job

Getting your first job is going to be the most challenging part of this process, as you won’t have any references or experience.

Following this, you should try to secure some internships with companies that offer IT consulting services. In doing so, you can gain the experience that’ll allow you to get a full-time job.

You might also want to create a website that showcases your IT knowledge. On this website, you might create some apps and blog posts that highlight your technical ability.

Keep Learning

Once you’ve landed a job, you must keep on learning about the IT industry. Otherwise, you may end up with gaps in your knowledge, and this could make it difficult for you to secure work in the future.

Now, you don’t need to learn anything and everything about the IT industry. Instead, you just need to learn about the specific field you’re working on.

For example, if you provide SAP consulting services, you need to know everything about the latest products released by SAP.

Do You Know How to Become an IT Consultant?

Now that you know how to become an IT consultant, you just need to go through the process of actually becoming one.

Remember that you can often teach yourself everything while holding down a job. If you can put in a few hours every evening, you should be able to cover a lot of ground over the course of a year.

While you can earn a lot of money as an IT consultant, becoming one isn’t going to be easy. But if you can dedicate yourself to this path, you should be able to join the existing consultants earning a great living in this industry.

Did you like this blog post? If you did, make sure you read some of the other posts on our site!

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SEO

What Is the Most Important Part of Your Business Marketing Plan?

SEO or search engine optimization is probably the most important part of any website marketing plan. This is the process that increases the quantity of traffic to your website. SEO increases the prominence of your website or webpage to those possible clients using a search engine looking for websites like yours. SEO is the way to get a better ranking in the results of search engines than your competitors. It is by far better than any other type of marketing.

Goal

All major search engines especially Google, Yahoo or Bing is where most people go to search for businesses and where they get their primary search results. Your goal is to be on at least the first page of these searches.

Find an SEO company

You probably know a lot about your business but nothing about SEO – have no fear. There are many companies that offer this service to companies like yours. For example, there is in Dunedin New Zealand SEO Company that does this work for businesses in their area. There is certain to be a company that does SEO no matter what area of New Zealand or the rest of the world that you live in. If you can find a new SEO business startup, you will probably get a great price for their services.

Business marketing plan

There are other items in a marketing plan depending on the budget you have. But remember the most important part is SEO. Other items in a marketing plan can include:

  • Facebook marketing – This is buying Facebook “sponsored story” ad and is effective only when lots of people “like” your page;
  • Twitter advertising – You can buy a promoted tweet, a promoted account or a promoted trend to target those in your geographical location, interest, or searches for keywords;
  • E-mail marketing – This might not be very effective depending on your client demographics. If you decide to do this, you need to buy a list of email addresses and when you send out your email it needs to contain a link that interested clients can use.

Remember all the above costs money and might not get you the return you need to see for your investment. But SEO will be the best investment that you can make.

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SEO

4 Great Tips for Ecommerce SEO!

Marketing for e-Commerce sites means facing specific challenges. First of all, putting e-commerce sites in the foreground necessitates a good balance between marketing experience and user experience, conversion improvements, and SEO. Second, because online stores often have a comprehensive and complex structure, on-site optimization can turn into an endless nightmare.

This guide deals with all of the content and technical problems that e-commerce SEO professionals may encounter. However, there are practical methods to deal with these issues and techniques that can save you time.

  • Keyword Research for E-commerce SEO

Keyword research for e-commerce sites means going beyond search volumes and competitive analysis. The main reason behind this complexity may be the purchase cycle. Each step in the buying cycle requires focusing on different keywords.

In general, when customers enter online stores, they go through 5 different steps before making a purchase. The keywords and phrases used within each of these steps are different.

Awareness: The searcher is in search of general information about a topic. Ranking in keywords in this field is not easy due to competition.

Research: Visitors seek more specific information. The names of the category pages are the keywords that should be focused on.

Comparison: Users search for the good and bad aspects of a brand, product, or store. Keywords in blog posts and product reviews are important.

Purchasing: Searchers decide what they want to buy and go shopping. The focus here is on the keywords on the product pages.

Don’t lose: The right thing to do in this step is to try not to lose the directly acquired customer. It is necessary to reach the customer with attractive campaigns.

As you can see in the above steps, the keywords used in the research, comparison and purchase steps are the keywords with the highest conversion potential. You should try creating a comprehensive list of these keywords. To create a comprehensive list of these keywords, you will need 3 groups of keywords that you can then convert into long-tail queries.

But before you begin, you should do research on the current search behavior of your target audience. You should be aware of the gender, age and social status of your target audience. For example, if you are a man and you are not familiar with personal care products for women, you should try to get information from your female friends with help. You should try to understand the language of the target audience by spending some of your time on appropriate social media resources.

As soon as you understand how your customers speak and the words they use, you should add them to your keyword list.

1. You must create a list of keywords that contain actions. Buy, price, compare or review.

2. You must list all product brands in your store. “Like Apple, Samsung, Sony or LG.”

3. You should create a list of categories, product names and key features. “Television, laptop, smartphone, iPhone.“

Once you have made the three lists available as described above, you can create dozens of long-tailed keywords by combining general keywords with product keywords and their characteristics. “Buy iPhone 11 Pro Max 256GB” is a good example. You can create dozens or even hundreds of search queries of this type by mixing your keywords.

You can do this yourself. If you wish, you can also do this by getting support from the keyword tools in a much shorter time. You can get long-tail keywords instantly by using tools that feature word combinations like Rank Tracker. It’s that simple. You now have dozens or even hundreds of long-tail keywords that you can use efficiently. If one of these keywords has good search volume and low competitive status, you should try to use those keywords in your SEO efforts.

  • Wise Keyword Targeting

Have you ever heard of keyword cannibalization before? In short, this term means that more than one page on the site focuses on the same keyword. Targeting the same query, these pages will compete with each other in terms of ranking on the search engine result page. In some cases, the search engines put the page that you consider unimportant to the foreground and leave the original page in the background.

To avoid the keyword cannibalization problem, you should try creating a keyword matrix. Within this matrix, you should appropriately indicate which page is targeting which keyword. This way, you can avoid using similar keywords on the pages you will try to create in the future. This simple method allows you to avoid the problem.

Alternatively, if you’re using a keyword tool, you can take advantage of the keyword map feature of that tool. This allows you to easily see which landing page targets which keyword. If you don’t use a custom keyword tool, you can continue using the simple method above.

Note: If the content management system you use to manage your e-commerce site generates additional pages for variations of products, you must notify search engines that these pages are equivalent to the main product page. For this, you can use the canonicalization method.

Check https://www.yeapdigital.co.uk/blog/ecommerce-seo-for-beginners/ for more information about eCommerce SEO keyword targeting.

  • Save Time Optimizing Thousands of Product Pages

An e-commerce website can often have thousands of product pages, even if it doesn’t have many options for category pages. When it comes to category pages everything seems to be very, very simple but the landscape changes at a time when it comes to business product pages. You may not have sufficient time and resources to create original titles, H1 tags, and custom descriptions for product pages.

You should try to choose a content management system that you can easily make this change. Remember, that the titles and meta descriptions will appear on the search engine results page. Therefore, you should try to increase your clickthrough rate in results by using appropriate call-to-action messages.

  • Improve Your Website’s Page Speed

Site speed is a very effective ranking factor for e-commerce sites. A slow site means poor user experience. Poor user experience means lower sales. Site speed has been an important ranking factor for a long time. The quick loading of your site’s pages is a factor that can move them to the first page in the search engine results.

First, you should analyze the main landing pages on your site to make sure that there are no speed issues involved. You can do this quickly by performing a variety of tools. You can try using Google PageSpeed ​​Insights or GTMetrix. All these tools will provide you with the speed score of your site after scanning your site in detail. In general, the factors that reduce the site speed of the pages and ignored by e-commerce sites are the following factors:

  • You must cancel unnecessary redirects. Often sites make redirects between non-www and www versions. They also perform similar transitions for the mobile version of the site. You can speed up your site if you can safely cancel such unnecessary redirects.
  • You should improve the product images. Ecommerce sites often have too many product images. Since all of these product images put too much pressure on the sites, the opening of the pages may be delayed. You should ensure that all images are optimized and compressed in the best way. If necessary, you should use small versions of the pictures and try to show larger versions by clicking.
  • You can use the caching method for browsers. On e-commerce sites, visitors often browse different pages in a single session. You should try to take advantage of browser caching technology because it would be a waste of time to reload and reload unchanged content.
  • You can set the content to load as it appears. This will load the content when the user scrolls down the screen on your site. Thus, the instant load on your site is provided to be less.
  • You should avoid using JavaScript scripts that prevent rendering images on pages. When you use these scripts, you allow the user to need extra time to load the page. This is not a very useful method for user experience.
  • If necessary, you should try to use AMP technology. AMP technology is a fairly new technology. This technology helps to load pages with fixed content faster than other pages.
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SEO

Website Designer – The Types Of Packages Waiting For You

Nothing works better than a well-navigable website for the businesses to get more attention from potential crowds! Only the best companies know the tricks to create an easily loaded and outstanding web design for businesses, no matter how big or small the company is. If you don’t know how to design a website being a novice, you could let the experts handle it for you. They have been associated with this field for a long time and can actually help you to get the best services covered, just like you could have asked for. So, log online and get help from the reputed website designer here.

Things included in their services:

There are mainly four different packages available for website design. Those are simple packages, starter ones, competitive options, and fully customized options. Among the lot, the competitive package is of higher price and simple one is the most cost-effective one. In terms of fully customized packages, the rates are subject to vary based on what you need to add on the list. Under the simple package, you will receive designing 1 to 10 pages, minimalistic styling, and 5 pages copy written. You will further enjoy responsive design with an integrated blog, social media integration and click to email or call.

For the customized pages:

If you are not quite comfortable with the standard website designing pages and want to customize it on your own, then you will probably need the help of the “fully customized” packages. Here, you will come face to face with website designers to learn more about the best website designs to go for. Under this package, you will receive customized numbers of pages and your selection of pages for copy write. You can get help with stock images and search engine optimization as well in here.