Day: December 14, 2018

Categories
Technology

Numbers are important in the digital sphere

Optimization Services

The purpose of an online store or website is to attract visitors who will not only browse what you have to offer but hopefully subscribe and become loyal customers. In this environment, numbers are important as marketers and online advertisers calculate the visitors to your site to the number who paying customers. This calculation is called a conversion rate and owners of websites and online stores can use these numbers to determine where else they can improve and what strategies to employ to get more traffic and increase sales. As these numbers will also help you understand what your visitors are looking for, you can tailor your offers to suit their needs such as having special sales, discounts or free shipping. Many businesses request the assistance of agencies that focus on conversion rate optimization services and have teams of experts capable of leading your website to success. Here are a few conversion tips that expert teams can help your website with.

Nobody likes to browse through a website that is not easy to navigate through, too complex, is slow, the text is cluttered, and nothing is clear. Such a website will lose potential customers long before they move their desired product to the shopping cart and checkout. Not making a sale defeats the purpose of the website so how can you fix it? You can start by revamping your website and making it user-friendly as much as possible. The first would be to place the most searched items where they are easily accessible and not hidden from view. It is also possible to have a detachable menu that can move with the user on whichever page they are on, making it easy for them to always be informed. You can use your analytics program for your website to figure out where visitors frequent and what they are interested in. It will help to know what they want so you can place these categories in easier to find spots on your page as well as may be placing popular links on top of the category list. During special holidays, you know what your visitors will be looking for so moving this category to where it is easier to find will help increase sales. This will give the user confidence that they can find whatever they are looking for on your site and not exit easily, continuing to browse. There are many other programs to use that can give you an idea, in graphics, of how users navigate your website. The objective of your website is to make it easy for visitors to navigate and browse your wares so that it translates to sales.

Trust

You might be confused as to why trust is an important aspect of converting a potential sale into a sale. The trust mentioned here is the trust the visitor has that what you are offering is not only genuine, but the information listed about the product on your website is true.  When it comes to trust, it starts from the simplest of points such as having the correct spelling of the product and no misspellings in the product description or anywhere on your website. One reason is that a lot of scam websites are usually rife with spelling errors and people associate a site like this with a person sitting in front of their computer in the darkness of their basement, ripping people off. When dealing with people’s money, credibility is very important for a website. Another aspect you need to focus on when it comes to building trust for people to be able to contact you or your sales team to verify any queries they might have to make your contact details such as phone numbers, email and physical addresses. This will ensure your visitors that they can also visit your offices if there are any issues that can’t be resolved over the phone.

Optimization Services

Update Content

One of the best ways to show that your site is active and professional is to update your content according to a schedule. It does not matter if its publishing tips, how-to articles and other useful information that not only relate to the products that you are offering but also content that will interest your visitors. This will give the perception that you are involved in the website and that for a visitor on your website, they will think there is someone on the other side of the computer who is waiting to serve them. And don’t forget that an active site means that it’s not abandoned and is still active. Content will help you build on the trust between your brand and the user as well and the reliable schedule you stick to will put them at ease.

Make that sale easy

This point ties in with making your website easier to use but we will focus more on making the process of adding to the cart and checkout quick, easy and painless experience for your users. It starts with having an “add to cart” button or links that are clearly visible under all the products and services that are available on your website. If this step is difficult, users won’t even bother browsing further and just exit. Once a user has added an item to their shopping cart, prompt them to either browse further or direct them to their cart where they can check out their items. When it comes to the payment options, there should be a variety of options that does not limit a user on how they pay for what they want.

Getting the right agency to assist you with your website is the most important point. There are plenty to choose from such as Stongye, the agency led by entrepreneur Stone Gye. They will be able to guide you to success as they specialise on conversion rate optimization services.

These helpful tips accompanied by great marketing strategies will see your website increase sales in a matter of weeks.

Categories
SEO

SEO Tips and Tricks All Marketers Should Know

As businesses make the shift to internet advertising and brand promotion online, search engine optimization (SEO) is vastly gaining vast significance to companies. Without SEO practices in place, a company’s website is virtually invisible, even when hosting the best content anywhere on the internet. If a site is not optimized for search engines, leading sites like Google and Bing won’t be able to find it, and, therefore, it won’t rank very highly in search engine results pages (SERPs). With that being said, there are some simple SEO tricks to help digital marketers reach their clients’ goals of traffic outreach, brand awareness, and product or service promotion.

The following 3 SEO tips and tricks every marketer should know, especially in 2019:

1. Increase Speed

While a site’s speed is often overlooked as an SEO ranking factor, Google’s recent decision to start indexing mobile-friendly sites has made site speed a top priority amongst digital marketers. As part of the new mobile index, aspects of web design that affect mobile users the most are being considered important to SEO efforts. In fact, accelerated mobile pages (AMP) will even affect a website’s rank in search engine results pages. This is partly because implementing AMP will greatly increase a website’s speed on mobile devices. Using AMP is just one method of hastening a website’s load time, however. Marketers should also compress images contained in content, as this cuts down a page’s size and allows it to load much quicker.

2. Backlinks

As the internet is flooded with more and more low-quality, spammy or untrustworthy websites, backlinks are becoming more important when ranking high in results pages. Establishing a network of reputable backlinks will show both Google and internet users that your site is seen as respectable in the eyes of other authoritative websites. There are many ways of attaining backlinks, but one of the easiest is to invest in an agency or online service to procure them for you. Sites like T-RANKS PBN Links will be able to fill your site and its content with valuable outbound and inbound links to and from websites that both users and Google has deemed of a certain quality.

3. User Experience

Arguably the most important concept to keep in mind when marketing a company, product or service online is user experience. Users are the lifeblood of online business. As long as visitors are happy with your site, they will likely stay on it for a considerable amount of time, not to mention converting themselves from mere viewers into customers.

Conclusion

Although marketers should always anticipate changes in the most effective and popular practices in SEO and digital marketing, a few select tips and tricks seem to always hold up. Nevertheless, mastering and implementing current trends is a great way to hone one’s skills and expertise. Successful digital marketers rely both on time-tested SEO methods as well as fresh innovations. Google’s ranking factors and algorithms seem to change every year, if not more frequently. To keep up, all marketers should focus on increasing site speed, building backlinks, and enriching the user experience.

Categories
SEO

Growing your site’s ranking – The Do’s and Dont’s

SEO (Search Engine Optimization) is the process of increasing website traffic through organic search results using platforms like Google and Bing. Small business SEO greatly helps in bolstering clients, driving traffic and ultimately brings in greater revenue. Some of the DO’s and DON’Ts that you should ensure to boost traffic to your website are as follows:

DOs

Website Links

One of the primary things that search engines look for is the quantity and quality of websites that have links to your site. The content of the site that contains the link, its relevance to the same, the importance of the site in the online market and the amount of traffic received by the same are some of the primary deciding factors. E.g. some prominent news channels like NDTV with your site link will have greater relevance than some random website with almost negligible traffic.

Keywords

The previously held belief that keywords are important to a site’s ranking still holds, even though they are not the sole deciding factor. You should include keywords in your website’s domain name (www.keyword.com) and not the stem of its URL (www.abc.com/keyword), to avoid being penalized by search engines. Also, you can add the keywords to the title tags of source code and meta description of the website.

Content-rich information

Besides the placement of keywords, a strategic research of relevant keywords is necessary to attract traffic. Keyword phrases should be content rich and have a conversational sound rather than a marketing vibe. A long-tail approach, publishing good, informative content filled with keywords also helps in better conversion rates.

Prevent duplicacy

To prevent copyright infringement and ensure the originality of the content, you should not republish articles from other sites, which might also downgrade your site rankings. You can check for the same with websites like Copyscape and Steiner.

Load Speed

Your site’s load speed is also an important factor in converting potential visitors to customers. According to Amazon, one-second increase in load speed might result in the company losing sales worth $1.6 billion per year. Sites like Pingdom can help you check your site load time and give you a breakdown of each element and individual load time.

DON’Ts

Irrelevant links

Good quantity of your website links is important but irrelevant links will only lower your webpage ranking, as a violation of Google’s Webmaster guidelines, including comment spam in Blogs, hidden links, buying expiring domains, etc.

Spam Tricks

Shady services i.e. black hat SEO techniques are only useful for a short term. Google frequently updates its algorithm to prevent these hacks and penalizes the websites that employ these techniques.

“Free for all” link pages

You should avoid placing links on sites where anyone can place their link. Such websites have very low relevance and eventually cost you rankings with search engines.

Irrelevant keywords

Do not stuff your website and its meta tags with irrelevant keywords, keywords that have no relevance to your content. When caught by search engines, they only lower the page ratings.

Optimizing your website is a necessity to keep with the fast changing search engine industry, which also ensures that the website has better positioning in organic search results. These are some of the factors one should keep in mind to ensure the best SEO for your website.