Categories
Programming

What are your rights under HIPAA?

Many patients understand Health Insurance Portability and Accountability Act of 1996 (most commonly known as HIPAA) as a piece of legislation that protects their healthcare data from unauthorized access. However, what a lot of people don’t understand is that HIPAA also gives the patient the right to access their own healthcare information. The Act also gives you the right to govern who accesses your information, correct any details you that you believe are inaccurate and know who has accessed the data in the past.

Sadly, despite this, around three in ten individuals were not aware of their right to access their health information or simply did not believe they had the right to do so. A further four in ten had not ever seen their health information, likely because they did not know how to request the information. Despite this, 80{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} of people who did access their health records thought it was a beneficial exercise. HIPAA is a complex document, and healthcare professionals receive extensive training on how to interpret and apply it. The vast majority of the public will not have the same level of understanding, but here we set out to inform you of your rights as a patient under HIPAA.

Accessing your healthcare information

Accessing health information can be as simple as putting your request into writing and paying any associated costs (though the OCR encourages healthcare professionals to provide the documents for free, some will still charge for the costs of copying and postage). Unless there is a complication, the healthcare information should be with you within thirty days of the original request.

It is important to note that you cannot be denied access to your healthcare information if you have outstanding bills: your right to access takes precedence over any debts.

You should be offered access to your healthcare data in either electronic or hard-copy format, whichever works best for you. If you opt for an electronic format, you can have the data sent to a mobile device of your choosing, as well as any caretakers, friends, or family members. We strongly recommend that you encrypt or otherwise protect all healthcare data requested in electronic format.

Correcting Errors

If, after accessing your health information, you realize that there’s an error on your record you may request that changes are made to the document. This can be to change the error, remove any incorrect information or to add in the information you believe has been incorrectly omitted.

The healthcare provider must agree on the changes, but even if there is a disagreement you can still have your proposed amendments noted on the file. Documents should be updated within 60 days of the request.

Who has accessed your data?

Under HIPAA, your health data is protected by law and should only be accessed by relevant healthcare professionals or other authorized individuals. However, there are some scenarios in which your health data is disclosed to individuals not directly related to your care (for example, for tracking disease outbreaks).  You may request to see who has accessed the documents and find out how your information has been used.

Categories
Technology

Tips on How a Blog Can Help Improve Your Online Reputation

Businesses are made by their reputation. For any business whether big or small, a good reputation is of utmost importance. An excellent online reputation attracts more business, promotes higher sales and lures customers to work with your company. On the other hand, a bad reputation can lower your sales and affect your business adversely.

You might have spent a million bucks in creating your brand, but without proper brand protection, it can all be for nothing. As a business owner, you must be aware that social media platforms are one of the best mediums to manage reputation but many do not know that you can cash on a well-maintained business blog as well to enhance and strengthen your brand’s online reputation. If you are thinking about how it’s possible then below are some points from digital marketing agencies that prove how smartly you can use blogs to aid better ORM for your brand.

Perfect Place for Communication

Blogs are the most ideal approach to share your opinions, thoughts and experiences. Blog posts are a reflection of your thoughts and personality giving readers the opportunity to know more about you, your business, and your brand. It tells them who you are, what you hope to achieve, and what you have to offer, among other things. In addition to this, it enables users to stop by your blog along with other social media platforms. A blog also helps to interact with users in the comments sections and acts as one of the best ways to deal with the negative feedback of users.

Target Groups in a Better Way

If you have a good grasp of your audience sensibilities and their interests, you’ll be better able to tailor your blog posts accordingly. A blog can be used to target the right audience at the right time to build more and more online reputation. It’s important to target the correct group according to the content. For this, you need to know your audience well and you can always hire web marketing agencies to help you out. The agencies apply various methods and use the metrics to get the audience insights helping you write better blog posts which increase engagement and work towards improving your online reputation.

Ensure the Quality of Content is Good

When you’re managing your reputation online through a blog, the content is a very important consideration. Your blog post is of high quality if: it is well-written, unique, relevant to the needs of the targeted audience, highly informative, effectively engages the target audience and contains fresh and up-to-date information. If your blog posts are always of high quality, there’s a good chance the readers will share it with others, thus helping you promote your blog for free. When your blog’s popularity increases, your SERPs will likely increase as well leading to significant growth of your business.

Manage the Blogs Properly

Managing the blogs is of utmost importance as poor management of blog could prove to be more damaging than the complete absence of it. The blog must be well managed by effectively dealing with the all the sides of it completely. You need to map out the frequency, that is, should you post daily or thrice in a week. Next is the variation, if you often write on similar topics you need to mix things up a little. Don’t forget to include news and current events in your blog posts.

You should never underestimate the power of a business blog especially when you’re looking for effective ways of giving your online reputation management strategy a boost. A blog can effectively enhance your online reputation, both in terms of getting better SERP rankings and earning the appreciation and loyalty of your target market. If you want to get more info on this, then get in touch with web marketing and web development services company.

Categories
SEO

Why do we all need SEO to sustain online presence?

Imagine having your website and not being able to generate a reach for it. It would be quite frustrating and all the effort that was put into it goes un-noticed. Search Engine Optimization takes care of just that.

Wikipedia defines SEO as a process that affects the visibility of a website in a web search. SEO falls under internet marketing strategy. So basically, the SEO considers the way how the search engines operate, keywords, and terms used by people to search, algorithms that control the search engine behavior and the preference of the general targeted audience.

A basic SEO service provider would help increase the number of visitors to a web page based on high-ranking placements in the search results page of a search engine by using the practice of the search engine optimization.

But is SEO used only for generating hits? The answer to this is, NO! The reason why the companies adopt the SEO process is due to the following:

1. There is an increased opportunity

SEO helps a website to climb up the rank of a search engine. This gives an exposure to the webpage and the product that the webpage is promoting. If the product is clicked with the targeted audience, it would really be a boost for the product. Also, a great approach towards increasing the business.

2. Establishes trust

It is 40{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} likely that people would open the first link of Google for any searches that they have processed. So, imagine being the website that comes up on top of the list of other Google searches. It provides a boost of morale as well for the company. If the page is getting more hits, it is likely that people would be more invested in it and a greater feedback can be received for product improvements.

3. Better than regular ads

The regular ads only convert 2 percent out of 1000 visitors into a sale. They have also mentioned that when SEO is applied 4 percent is converted. This is a better return on investment.  Moreover, SEO ensures that you get meaningful clicks and not just stray clicks that don’t materialize in profits for your company. So even if you see a fall in traffic, rest assured that it’s only the useless clicks that have been removed by SEO.

4. Provides an edge

With tools that have been provided online for free, the development of web pages has been made easier. Anyone could pick up a laptop and create a webpage from scratch within a day or even a few hours. This could be looked at from either end of the positive and negative spectrum. Playing the devil’s advocate, the rise of other rival webpages is very imminent and the only way to stay stiff on the ground would be to promote the webpage better than the rivals. The best way for it would be using SEO.  It saves you countless amount of money to invest in SEO rather than plastering your brand everywhere which may even end up having a negative effect.

5. It’s a step in the right direction

Right steps would only guide us through. All the efforts would go in vain if we are not able to promote our creation properly.  Marketing plays a big role. If we are able to get a reach, we can gather mass and reframe the webpage with time. The first thing would be to get a reach. SEO is a good way to get one.  SEO allows you to tailor your reach to the target audience. This means that you can effectively reach more and more people amongst the right population people. It allows you to target people from a certain age group or region who are most likely to buy your product.

The SEO companies in Atlanta and around the globe who provide SEO services help in just that. Around 140,000 websites were launched every day since 2012. This clearly shows how competitive the field is. Software being more accessible to the mass adds a more negative point to the competition. Anyone with a laptop could go live with his/her website from anywhere provided that they have access to the internet.  This huge volume of sites generated necessitates separating the wheat from the chaff.