Author: Smith Hairston

Categories
Programming

Can Market Intelligence Help in Formulating a Pricing Strategy?

Pricing of the products is one of the most sensitive issues that companies have to deal with as they work hard to become essential and influential organizations in the market. There is no doubt that each company wants to make sure that the prices that the company is using do not have negative impacts on the operations of the organization. It is also very necessary to make sure that the prices on offer do not affect the customers.

The only problem that companies have to deal with is the fact that they do not know how they can balance the two issues that affect the pricing of the commodity. This leads to a situation where organizations have nothing to do other than incorporate some strategies that are bound to offer them profits at the expense of their customers. However, market intelligence has been changing this approach because most of the organizations seem to have an understanding of the price aspects that can affect their customers.

Understand the Cost of Production

There are very many organizations in the market that do not have a detailed understanding of the operational costs they have been facing in their business operations. As such, most of these entities do not know the best strategies they can use in their business activities, which would help them in making some differences in the market. This means that such entities have been making some huge errors with regard to their operations.

Without understanding the issues related to production costs, it is very common for an organization to make some issues that can easily affect the way such an entity has been operating in the market. There are some companies that have been turning to market intelligence to help them have a detailed understanding of their costs. This is an essential strategy that can help your company to come up with some reasonable pricing strategies that do not exploit your customers.

Buying Power of Customers

Buying the power of customers is not a feature that organizations cannot ignore as they operate in the market. It is something that organizations should be embracing as they work hard to have an influence in the operations of the organization. A company that has some details about the buying power or the income levels of the customers can make some good decisions. This is something that has been affecting a huge number of the entities that have been trying to have an influence in the market.

Marketing intelligence can be a huge difference-maker in understanding the best pricing techniques that a company can use to have some influence in the market. This should not be a major operational aspect that usually affects the way most organizations have been operating in the market. There will be enough data that will show the buying power of the customers. This is something that each organization will be using with ease.

Discounts and Price Cuts

Discounts and price cuts are essential in the success of any organization out there in the world of business. Customers are currently looking for all the organizations out there in the market that can help them to achieve the necessary success that can help them to make some major differences in the market and even attract a huge number of customers in their operations. There are very many companies that are using discounts and price cuts to influence buying behavior and to attract customers.

NetBase Quid always has some essential details about the company and how it has been using its market intelligence to make some essential difference in the market. Therefore, it can help in address some of the errors that most of the businesses have been making as they undertake such operational aspects through market intelligence.

Categories
Application

Program Management vs Project Management: What Is The Difference? 

Companies that handle various property and infrastructure projects often find difficulties in organizing their tasks. Someone should be in charge of allocating the company’s resources and come up with an appropriate plan to meet all the expectations and deal with all the hurdles in the calmest and most appropriate ways possible. This job falls under the program management department.

A lot of people are often baffled about the definition of program management and project management. To fully understand the difference between the two, here is a detailed discussion about what they are and how they can help a company achieve its business goals.

Program Management

By definition, a program is composed of various smaller projects that depend on each other for existence. Because these programs are often large-scale jobs, it needs a team of people to handle the projects and delegate the tasks across all the members of the team.

The people handling program management are responsible for outlining the tasks’ objectives, conceptualizing execution, handling the management of operations, and presenting an updated report on the status of each task.

Also, the program manager needs to integrate the goals and objectives of the company’s program and the ways that it can affect the business. It must also map out and define the lineup of the dependent project that must be completed to achieve the company’s overall goal. In addition, the program manager must concentrate on creating a strategy and its implementation then delegate the projects to the right departments properly.

If the company has effective program management, they can take advantage of efficient participation of local industry where the project is taking place. They can coordinate with local entities where the work is taking place. It also helps the company have strong system support to smaller suppliers and contractors to increase the depth of their participation in the property and infrastructure industry. Also, it allows for bulk procurement and better supply chain programs to avoid supply delays.

Project Management

Project managers usually handle smaller tasks that come with short-term goals. Generally, project management tasks include managing the operations of a particular project that falls under the company’s program.

The project manager’s responsibility is designated to coordinate the project’s budget, time frame, and resources. He or she must also delegate specific tasks within the team. He or she must also report the progress of the project to the program manager and relay any alterations and adjustments that were made from the initial project plan.

Also, project management can be considered to be more tactical than the tasks that fall under program management. It entirely concentrates on the operational functions of the project like keeping up with the schedule, maximizing the budget, and making sure that the deliverables have been completed.

For more intensive budget management, project managers must hire and coordinate multiple contractors and monitor price increases that took place due to changes in the orders. They must also monitor the budget intended for the materials and pay vendors. They also need to implement different protocols to keep the project under the specified budget.

With the help of reliable program management and project management, the company will be able to achieve their business goals. They can minimize the hurdles that usually come their way since they have a more systematic way of handling tasks within their organization.

Categories
Programming

How Long Does It Take to Design a Website?

Launching a website for your business? Not sure how long it will take to design and then test it before taking it live?

Remember that content and web design have a big impact on your business and customers. Designing a website will take some dedication and thorough planning.

The question remains: How long does it take to design a website?

We’re here to provide answers! Check out our in-depth guide below to learn more:

The Five Design Phases That Impact Your Timeline

Let’s divide the design process into a few key stages. This will help you identify where you are in the process and how much longer it might take to finalize your site. It starts with the basic discovery phase:

Discovery Phase

The first thing you need to do is ask and clarify what you or what your client. You want to discover the following:

  • Who are the targeted customers?
  • Why should they go to your website?
  • What experience should they have on your website?
  • How do you address their needs?
  • What kind of design matches them?

These questions will serve as your foundation to move the project forward much sooner. Take the time to understand who you’re trying to reach and how to reach them.

Planning Phase

If you’re planning to focus on the design over the content, that’s a big mistake. Content is always a priority. Your website needs to talk about how your products and services can benefit them.

The content needs to remain persuasive and compelling. It makes your customers want to stay longer and explore the website.

Keep in mind the content and how to arrange the content to your customer’s liking. Research on what graphical elements will excite buyers and support your website’s message. Know what mood, layout, and design that works best for your customer and the overall business.

Development Phase

This is the phase where all designers will put your ideas together to create a prototype website. Once you’ve finished writing the content, you need the best SEO to have it rise to top rank sooner.

You should also have the best website’s initial wireframe. These are the blueprints for building a website and it acts as your practical map for everyone on your team to see.

The prototypes are then checked by you or the client to get approval. The team relies on the response to set in motion some changes and revision before moving forward.

Coding Phase

This is where the design moves toward an almost finished website. Each page has codes where all the content will go into the Content Management System(CMS). This is the system that allows developers to create, design, and publish websites like Wix or WordPress.

It takes a while for developers to troubleshoot and debug every page. It also depends on how big and heavy the content and designs will be and if it adds more time if it has dynamic content.

Launch Phase

Before launching your website, let the people know that you will have a website for all their needs. Be sure to review and test the website yourself and schedule the launch in your calendar. Consider having a content strategy and copywriting for your website’s content updates.

How Lengthy Does It Take to Design A Website?

Not sure how to navigate through these phases? You can break it down by creating a flowchart or linear timeline of your design process. It begins by filling up a questionnaire:

1. Start Out Filling Up A Website Questionnaire

Your team needs all the details to simplify the creating process. Outsourced designers need to know your preferences, prepositions, offers, and many more. It’s a great way to learn about the business, what they do, and what is their selling process.

The questionnaire should list the brand style like the color palette and typography. Your team should have access to your logos and images that they should use. You can also list down some websites to better understand your style and preferences.

Filling out the questionnaire should be well thought of, so it can take 2 to 3 days.

2. Meeting and Review

Schedule a call or video chat with designers or developers. It’s the best way to remove any questions and confusion when designing a website. Clarify your specific goals and critical design elements that they need to keep in mind.

3. Designer Creates a Wireframe, Mockup, and Final

Your designer will start making the blueprint for your website. It shows boxes and fake texts of where they’ll place images, CTAs, and color.

Once you approve the layout, they start building the website with your brand style. It won’t be completely functioning, but it gives you an idea of the final look. Creating the wireframe and mockup can take up to 3 weeks or more depending on the approval.

The coding then starts, so read over your content and check for any mistakes. Request progress updates to how the website is turning out. This process can take 2 to 3 weeks to develop a fully functioning website.

Review, Revise, and Launch

Once your developers finish coding, they usually send a preview link. Review it well, pay close attention to the navigation, responsiveness, and animated elements. Proofread the content and remove any grammatical errors.

Your answer to how long does it take to design a website depends on the approval. It can take a few days, weeks, months, and even years! Once everything is good to go, recheck everything from top to bottom and your website ready to go live.

Some Issues That Can Cause A Delay

Don’t skip on the discovery phase and set your goals right. Take your time to research and understand what you or what your customers need and want. If you rush building a website, the project may keep getting delayed for adjustments.

Communication is key when working with designers and developers. Once that’s lost, the approval procedure will delay the projects and it’ll be hard to nail the details. The process becomes slow once there are too many conflicting opinions.

Know what you want and need in the quantity and style of your content. Developing writing and media adds value to your site, or you can get help from a website design company. Your team is more likely to keep going back on requirements if you don’t check in with them.

Start Planning Your Design Process Now!

How long does it take to design a website?

With the right website design company, the whole process can take a few weeks up to a full year. Building a website takes time, but it’s worth the effort for the best user experience and represents your brand to its fullest potential. Always consider the content, page number, each page design, and functionality.

Of course, designing is only the start. You have to keep updating it and fixing issues. The good news is you can check out more of our in-depth guides right here to learn how to keep your business site in tip-top shape!

Categories
Application

Tinder spy app to track your children

Tinder application is among the most commonly used application worldwide. It comprises about 57 million users all over the world. Likewise, this application has a distinguished recording of about 1.6 billion swipes each day. Amazingly about 18 to 24 population analysis it is the main platform of unknown people’s meeting. Being parents if you are totally unaware of your children’s activities on social media immediately install mSpy for this purpose. This app will let you know about your kid’s activities on tinder and many other social platforms. For further information visit mspy

A brief review on mspy

One of the most commonly used apps around the world.  It is also in common use to share text messages, pictures, and videos. It is a spectacular platform to bring these activities with its stunning filters and many other features. Although, several other people use this application in negative ways. Numerous people share distasteful material that can simply distract your kids. Thus it can be risky to permit your children to use this app.

Being parents you have to look after your kid’s account on Instagram in order to fight for this alarming condition. Parents can track their children’s activities on their cell phones with spy apps that are easy to use. These spy are utilize by parents so that they can look after their kids properly.

How mSpy work

Luckily, the electronic technologies designed on the basis of the latest demands to fulfill the requirements of up to date families. As a result latest methods for families to keep tracking of their child’s cell phone were establish. These strategies permit parents to regulate their children’s cell phones instead of taking in their custody if utilizing mSpy parent regulating application.

Parents can easily download mSpy no jailbreak key software on their kid’s cell phone distantly. All it needs is iCloud authorizations for downloading. Below are mentioned a few guidelines for how to utilize a tracker for surfing history:

  • Sign in to your personal computer
  • Get through some downloading steps
  • Let the backup on of iPhone

Precaution: The backup system of iPhone to iCloud can be made active one time a day on the condition that:

  • The gadget must be linked via Wi-Fi
  • The device is plug incorrectly
  • And most importantly the gadget is properly locked

With the aid of mSpy no jailbreak key software parents or even families can simply regulate:

  • Cell phone contacts
  • iMessages or texts
  • downloaded applications
  • cell phone calls recordings
  • Surfing history
  • Calenders
  • Webs of different connected Wi-Fi
  • Also, messages on WhatsApp can be monitor by installing its premium package

Kindly visit mspy for more details.

Mobile monitoring app with a free trial for your domestic chores

Everybody is curious to have complete know-how about teenage latest crush at school. Likewise, it is so insane that teenagers forget their sleep, get more emotional and bunk school activities and classes. This is how a teenager’s love makes them insane. Thus they get stuck into Facebook, Messenger, Snapchat like apps and wait for their reply. Obsessions of children in teenage either wild or innocent nobody knows well. mSpy permits the parents to see text messages of their through world-famous and prompt messenger where the fantasy lies these days.

Likewise, it assists whenever parents want to recognize the reason behind each relationship. The UK shows some online stories of children at teenagers and displays the most famous social media app among them. Instagram, Twitter, Facebook and Snapchat are in top of the list. Teenage children also agree that cyberbullying is an important disadvantage of social media apps.

Categories
Software

Top 8 Small Business Tools for Online Entrepreneurs

It’s important for owners to stay on top of all the latest tools for small business success. Here are 8 Small Business Tools for Online Entrepreneurs.

By 2019, the online sector had grown by 12{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1}.

Online sales are narrowly beating the brick-and-mortar stores as more people are embracing the convenience of online shopping. If there’s an opportune moment to scale up your online business, it is now.

With the increasing competition in the online space, you have to stay on top of your game to remain competitive. You need to accomplish several tasks as an online entrepreneur. To save money and time, several business tools are indispensable.

Here are some of the eight latest small business tools that you can use as an online entrepreneur.

1. Google Analytics

As a startup, numbers are everything. You want to know the traffic on your website. Once you establish your target’s key demographics, precise marketing will be possible.

Tracking these numbers isn’t an easy task, especially for a small business.

 Fortunately, Google Analytics is your best bet on matters of numbers analysis. With this tool, you’ll see who views your site, the countries they come from, and the frequency.

More importantly, you don’t have to be a tech guru to understand the information provided by Google Analytics. Consequently, you’ll be in a position to fine-tune your marketing strategy. Knowing who’s interested in your offer will help you focus on the right audience.

2. Online Payroll Software

Payroll software is one of the small business tools that can enhance the efficiency of your operations.

You need to assess your business needs to know the best software. Your budget and company size should be the primary determinants.

An automated system allows you to complete calculations within a short time. When you get a good pay stub template, you can use it to track your employees’ details, such as taxations and deductions. With the right software, you will reduce the accounting workload and have better control of your organization.

3. GoodHire

Small businesses often face challenges when hiring the right candidate for a position. If you want to get the best talent for your team, you need to invest wisely during recruitment. The process of background checks, a variety of verifications, tests, and screening can be daunting.

GoodHire makes selecting the right candidates manageable.

With just a click, you can process background checks for all applicants. What’s more, you’ll get the results in less than a day, which means that you can get the ideal candidates in a short while.

4. DropBox

When looking for the best small business tools, DropBox should be amongst the sought-after tools.

As an entrepreneur, multitasking is probably your forte. DropBox will help you manage most of your online devices with ease.

One of the best features of DropBox is file-sharing ability.

You can share relevant files with your employees through this fantastic tool. DropBox further gives you secure storage, which acts as a great backup.

You don’t have to worry about an erroneously deleted file when using DropBox. You can retrieve any deleted or added files within 30 days and get updates on such actions.

If you are not using this tool for your business, you’re missing out on these and more exceptional features.

5. HootSuite

About 40{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} of social media users follow their favorite brands on different social networking sites.

A significant percentage of these users further leave comments, reviews, or queries. You need to keep tabs on your social media pages to know what people are saying about your brand.

Monitoring the different social media sites can be time-wasting and exhausting. HootSuite is one of the best business tools that you can use to track your brand on social media. HootSuite is a dashboard that allows you to have better visibility of your social media activities.

With HootSuite, you can manage all your social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and blogs, among others.

As such, you’ll be in a position to attend to customers’ queries on each platform. Further, Hootsuite gives your reports on your popular links, clicks, referrers, and geographical information of users clicking your links.

6. HubSpot CRM

The success of any business depends highly on its customer relationship management.

Online businesses specifically need to manage customers’ information so that they can run a viable venture. CRM software collects customer data, which helps in improving your customer service and tracking potential sale opportunities.

HubSpot CRM takes the crown as one of the best tools to use in your online business. This software will help you understand customer management activities. HubSpot CRM takes over data management; it records calls and logging emails.

7. Skype

If you’re an online business, long-distance relationships with partners are a norm.

When you have clients in different regions, communication shouldn’t dwindle. Skype is one of the small business tools that can revolutionize your communication.

You can use Skype to call your overseas partners without worrying about exorbitant international calling fees. Besides, Skype has a range of activities that will benefit your business. It allows video calling and chatting, which gives you a variety of options when you want to pass a message.

8. Evernote

When you decide to take the entrepreneurial journey, be ready to have tight schedules.

In an upstart, you’re probably the HR manager, the customer care representative, and the accountant. Managing your daily schedule might be a hurdle.

Evernote is one of the tools you can consider for information organization.

Evernote will help in capturing, accessing, and finding the information you need from your tablet, phone, or computer. You will save time that you’d otherwise use maneuvering through devices and apps for specific information.

Small Business Tools Have Significant Benefits for Your Online Business

If you’re an online entrepreneur, the small business tools at your disposal are inexhaustible. You can have tools for different departments such as accounting, HR, customer service, and ICT. The tools will increase efficiency and help save time.

When incorporating these business tools, confirm from the provider their integration capabilities. The last thing you want is to change most of your business operations to accommodate a new tool. Once you get the right tools, the growth of your small business is almost guaranteed.

For more content on technology topics, keep scrolling through our site.

Categories
Software

How to Create a Custom Email

Custom email seems like a small detail in the large picture of branding, but its benefits are far greater. Learn how to create your own email here.

Nearly use email to distribute content. It shows that email is more relevant than ever in marketing and in business.

Email campaigns are becoming more and more customized. The reason is that businesses and marketers are realizing that each user is unique and different. Not every email campaign is going to get open or have a high click rate among a bulk email campaign of 100k or more.

This is why it’s important to know how to create your own email. It’s important to create a custom email designed for specific people and their problems. You can be the solution in their inbox.

If you want to have successful campaigns, you need custom emails. Here’s everything you need to know about creating your own emails.

How to Create Your Own Emails

Before you start sending out remarkable email campaigns, you first need to complete a couple of preliminary steps. This will ensure your email is verified and business ready.

First, open a free email account with Google. You should use Google’s GSuite to create a custom email address. By using Google, you can sync calendar events, share documents, and have video conferences.

Next, you can create Gmail accounts set up with your business domain. Now emails being sent with show your business address on the email. For example, if your business was called, create-an-awesome-custom-email.com, the people you send a marketing email campaign would see this custom email name instead of at gmail.com.

These are the very basic steps when it comes to creating a custom email that your users can see. If you have a website that has GSuite, you can connect the GSuite account to your email that way your customers can see your business name and who the emails are actually coming from.

If you want more information on web domains and web hosting, you can find some of the most helpful information when it comes to guides and how to create a website. Find out more at Aplus.net.

Validating Emails Is Extremely Important

after you’ve created a custom email and you start sending out a marketing campaign, it’s very important that you verify customer emails. If you don’t, you could find your email blacklisted because users don’t remember verifying their email with your business.

It also comes from people saying your email address is spam and you didn’t ask for permission. This is why you need to send a verification email after they sign up for something from your business.

In addition, verifying emails actually tells the business that the user is who they say they are. It’s a way to verify their identity.

The Benefits of a Custom Email Address

One of the benefits of creating a custom email address is that your marketing campaigns are more direct. You can reach specific people with a more direct message from your business.

You also aren’t sending mass campaigns, which Gmail is not designed for. The goal is to send personalized campaigns that reach a specific audience.

Another benefit of having a custom email address is that you are building trust with your users. This comes from using a direct message rather than a bulk message.

You are also building credibility. Your brand is spreading awareness by whatever marketing campaigns you are sending to your audience. By whatever campaign you send, a custom email tells users that it’s from you and you want to reach them specifically.

In addition, having a business custom email makes your business look more professional. People are more likely to respond to your meal because it doesn’t look like spam.

Another benefit of having a custom email address for your business is that you can create multiple accounts. For instance, you can create different email accounts for different departments in your business. You can have a separate email for human resources and for individual members of your business.

In the same way, you can deactivate emails from past employees after they leave the company. Overall, you have control of how many emails you want in your business and who actually gets an email.

The final benefit that is extremely important is that a custom email helps you spread your brand name. Your brand is the story you are telling your customers. A custom email not only legitimizes your brand, but it also makes you unique to the user.

You can also write emails as stories that define your brand and whatever product you are promoting. You want people to have a positive perception of your brand. These perceptions are based on the story you are telling.

Overall, when you have a custom email address, you are defining and spreading your brand name. You are showing how you communicate with your ideal customers. You are showing why they are important and how you can help them.

How to create your own email is the beginning of how you market your brand.

Why Creating Your Own Email Can Give Your Business Tremendous Value

Now that you have an understanding of how to create your own email address for your business, you can send strategic marketing emails to your ideal customer.

But more importantly, you understand that one of the main benefits of creating a custom email address is to personalize your emails. It gives you an opportunity to send unique emails. Your marketing emails can be more personal, which makes your business more personal.

Having a custom email also gives people a way to contact you personally without having to worry that their email was sent to a help desk email address.

Ultimately, the value of a custom email address is about building trust and credibility with your ideal customer. It represents your brand and what message you are trying to convey to your customers.

For more information on website domains and hosting, you can keep browsing our website or contact us.

Categories
Technology

Review & Alternative to eVoice: what VoIP providers you can use for calls

Summary: Good option for «solopreneurs»

Reliability 5 Features 2.5 Support 3 Pricing 2

eVoice allows home and small businesses to route their calls through their online system, without any software or hardware to install. With plenty of standard features like a mobile app and call forwarding, as well as enticing premium features such as a live receptionist option, eVoice is a good option for “solopreneurs” on the go who want to give the impression that they’re running a bigger business than they really are. Still, some caveats stand in the way, including the inability to import contacts into their online interface, the low number of extensions available per plan, and vanity and toll-free numbers available only with premium plans.

Pros

  • Mobile app
  • Live receptionist
  • No install

Cons

  • A low number of extensions
  • Inability to import contacts

Reliability

Reviewers rate eVoice’s call quality as similar to most other VoIP systems, although the clarity and consistency of calling and receiving are dependent on the strength of the customer and their client’s servers.

TOP-10 Alternative VoIP phone systems:

1. Virtual Office by 8×8

2. RingCentral Office

3. Hottelecom

4. Business Voice

5. Dialpad

6. net2phone

7. Versature

8. Twilio Voice API

9. AVOXI Core Cloud PBX

10. Dial800

Features

eVoice comes with a host of useful standard features, including call management by way of blocking, forwarding, queuing, routing, and transfers. Few rocks are left unturned by eVoice, but they lose marks on additional costs: several popular features that are standard for many other VoIP providers are “premium” add-ons with eVoice. These include call recording (starting at $5.95/month), international numbers ($29.95/month) and vanity phone numbers, web and video conferencing (starting at $9.95/month), and outbound faxing (starting at $1.95/month).

feature toll-free local numbers call forwarding call screening custom greetings call flip call logs call recording

(PREMIUM) virtual fax menus conference calling

(PREMIUM) custom caller ID voicemail to email outgoing calls outgoing fax

(PREMIUM)

Support

Example For subtitle Voice offers 24/7 phone support for U.S. customers, as well as email support and live chat. While their website provides a detailed user guide and FAQ page, it misses out on a perfect score for their lack of an online customer forum.

Pricing

Unlike almost all VoIP providers we have reviewed, eVoice do not offer a quick view of their pricing plan, thus requiring potential customers to scan through lengthy descriptions of each of their plans with no real instant basis for comparison. This is irritating, especially as the plans come with plenty of footnotes and asteriks.

Their three plans are affordable, starting at $12.99/month for a single user “freelancer & consultant” plan that offers 2 extensions, 300 minutes/month, and their standard 30-day free trial. Their other two plans for “small business” and “mobile workforces” are slightly pricier, don’t offer unlimited extensions, and have a fairly low monthly minute threshold at 1000 and 2000 minutes respectively. This is problematic when you take into account that overtime minutes will cost you 3.9 cents/minute. Still, with no overhead costs and no activation fees, eVoice remains affordable in its most basic form.

All plans come with standard features like call forwarding and voice messaging, but each plan’s features differ slightly in relation to what the perceived use of the plan will be. While this may suit some businesses who see themselves fitting neatly into eVoice’s categories, others might be frustrated by their lack of pricing flexibility. Perhaps more problematically, many features that come standard with other providers come as costly “add-ons” with eVoice, meaning that a humble $12.99/month bill could easily double or triple by the end of the month, as several reviewers have commented on.

Categories
SEO

Position yourself as the authority

Don’t just say that you have the knowledge, show it.

How many times have you seen a website that says something like, “We have the knowledge and the experience to…” or “Our experienced and knowledgeable team is here to serve you.” Or something similar. Sound familiar?

Yes, our clients provide the same empty language from time to time and yes we do populate this type of content onto the sites we built on a frequent basis. I’m sorry to say it.

The fact is that we’re in a time when it’s pretty easy to build a website. It’s free to put up a blog on someone else’s website (like WordPress or Blogspot, for example).  And just about anyone can write a sentence that says they have the knowledge and the experience to do whatever. The consumer has grown impervious to such language. Today’s consumer wants more.

We want to feel like we’re getting great information from the fountain of knowledge. We want to feel like we’re making informed decisions. We know that with a few keywords in Google, we can access lots of information sources, but we want to quickly and efficiently access the best. We want authority.

How do I become an authority?

Well, an authority is an “Accepted source of information.” At least, that’s one of the ways that dictionary.com defines the word. Well, this is where your website really can be a powerful tool in a few ways.

If your website includes vast amounts of information and it answers the user’s first question, whatever that may be, then they’re likely to come back again for another answer. Basic questions asked of a real estate website might be:

To show that you have more than information, you have the knowledge, you’re going to want to have a blog. Those of you who read this blog on a regular basis and/or already have a blog will agree. Your blog is where you flaunt your stuff. You show what you’ve got. If you feel like you’re giving away the store, don’t worry. Give away as much information as you’re willing to type. The more you post, the more you’ll look like the authority you are.

The reality of SEO  is that there are just too many realtors out there. It’s not like Coke and Pepsi who have been trying to take market share from one another for decades. You’re trying to take a few more deals from a large pool. You’re trying to rise above the crowd. Do this by showing the visitors to your site just how much knowledge you have and what all those years of experience have taught you.

Conclusion

I’d like to conclude by mentioning someone who embodies authority. Paul Krugman is a NY Times columnist and Nobel Lauriate in economics. Not only does he have the years of experience and the accolades to prove his prowess, but he also writes with authority. I recommend checking out his columns and examining his writing style. Also, he’s pretty smart and insightful, you’ll probably learn something about our economy while you’re at it.

Categories
Data

Making Research Easier: The Top Data Analysis Tips

Are you a market researcher? Or do you want to get better with data analysis in general? Maybe you want to get better in analyzing marketing and business data? You aren’t the only one.

Based on a recent study, 80{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} of firms are data-driven. The rise of data analysis tools is increasing because of the amounts of data. Data is useless if you can’t make sense of it.

Big data is big and it isn’t getting any smaller. Whether you are doing market research or trying to get actionable data internally, data analysis tools are key. Businesses are challenged more than ever with data structure, input, and output. Market researchers and decision-makers are banking on reliable data.

Data analysis tools solve data cleaning, discovery, and visualization challenges. Are you looking to make your research life easier? If so, check out this guide to learn about the top data analysis tips.

Making Research Easier

Data Analysis tools have the power to make research and decision making easier. It’s important to know what information and intelligence you want from data analysis tools. When you start researching tools to making research easier, ask for a demo.

Before you start playing with the demos, outline your initial objectives for the data analysis tool. Make a list of questions you want to ask the providers. This will help you get the most of the demo and/or trial.

With the amounts of data, you deal with daily as a market researcher, its important to be clear on what will make your job easier. In addition, be open to what the providers share with you as they may surprise you with the value they offer.

What are you researching? How is the data typically structured? What industries do you deal with? Which pain points do you normally face with the data you deal with? How are you currently tracking metrics? What are your must and nice to haves?

These are a few things impacting data. These top data analysis tips will help make your market research easier in every way.

Form a Hypothesis First

When doing any type of data analysis, form a hypothesis first. This will vary based on what you are looking for. For example, are you looking for a correlation between sales and salespeople? Or perhaps you are reviewing for seasonality in an industry?

Whatever it is, form your hypothesis first so you may structure your data analysis tools around that. Think of the regular data analysis you do. Make a list of typical data analysis tests you run for your demo.

Collect & Cleanse Data

It is important to collect and cleanse data. Likely you get data from many different sources and systems. A data analysis tool may help you cleanse and normalize the data no matter the source.

This will save you time and money. It will make your data analysis much more effective no matter what you are researching. It’s important to know the pitfalls in data from various sources. This will make the normalizing easier.

It’s like the old saying goes “garbage in, garbage out”.

Create Actionable Data

Once you have data standardized, it becomes easier to create actionable data. As a researcher, this will help with determining if your hypothesis is true or not. For a business, this helps them drive business decisions easier and faster.

Just take a look at what a company like Zappos has been able to accomplish through the use of analyzing their customer data, needs, and taking advantage of social media.

In today’s day and age, that is a huge competitive advantage for any industry. Don’t be afraid to create data subsets. Explore various relationships in the data. Ask yourself “what do I want to know” or “it would be nice to know”.

Visual Dashboards

Visual dashboards are powerful. At a glance, market researchers and decision-makers may have insight. The faster the insight, the faster a business may move. At the same time, it is important to regularly review the data and inputs.

The last thing you want to be is the first to market with the wrong information. With data analysis tools, it’s more important than ever to test the integrity and accuracy of the data.

Data issues apply to small and big business alike so don’t exclude anyone or any industry no matter what they say. Review the data for integrity and accuracy.

Moving Forward

Data analysis may help a market researcher and a business move forward faster o profits. When you use the right tool, it’s easier to get insights into profitability. The data tells you a powerful story.

The same applies to market research. With data analysis tools, you may find in weeks what others will not discover in decades. Show the market the skills and tools you have to gain insight.

By using data analysis tools, you will stand out in every way. Along the way, ask for feedback from people who have expertise in data or industries to help you learn. This will be powerful to add back into the tools.

Practice your presentation and pitch. Research local pitch events or practices for entrepreneurs to get feedback. Is your pitch showing problem solving, scalability, and return? The more you communicate results, the easier it will be to overcome funding challenges for software startups.

Run Experiments

Regularly run experiments with data analysis tools. A great example of this is A/B testing in marketing. This allows you to shift 1 aspect of an experiment and compare a result.

There are numerous experiments to run with data and data analysis tools with market research and business. Experiments may include digital marketing, operations, and connections between departments and industries.

Like the data and the tools, keep evolving your approach. Be a constant student when it comes to data analysis. Choose to be open to possibilities.

The Top Data Analysis Tips

Performing research with today’s amounts of big data isn’t easy. However, with data analysis, it becomes easier and may even be fun for you. The hardest part, in the beginning, is getting familiar with new tools.

At the same time, have faith. Did you learn to research? Yes. How did you learn technology tools? With time and practice. You are capable of learning new ones too.

What top data analysis tip resonated with you the most? With anything data, it will be a challenge. Keep learning and applying.

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