January 15, 2019 - BestHostingPro

How to Set Up an Online Store to Survive in Digital World

Basic Guidelines

For starters, you need a clear idea on which products and merchandise need to be sold on your website. A little research on your product and market viability is necessary to see how well it is received at the consumer’s end. It is a moot point to just start an online e-commerce store for an unmarketable product. Setting a price on your merchandise is a little tricky as it does not seem to be too unrealistic or dead cheap. Check the competitor’s web pages to have a clear idea on the pricing with shipping costs and taxes.

Technical Support

There are a ton of factors like getting a license and registering the business before the actual setup. It is nearly impossible to set up an e-commerce store without the help of an e-commerce consultant or technical web professional. You need a solid web hosting service for your online store and work on building a website from scratch and developing it or use the readily available platform from the e-commerce firms. A Shopify consultant comes in handy to set up an online store. They are the experts of e-commerce business and have a complete understanding of how to build the website and develop it.

Hiring an E-commerce consultant gives you a competitive advantage over the others as they have unique strategies when it comes to branding and marketing. A lot of details go into setting up an online store. There are 2 different stores basically of which one store has the actual goods and services which are shipped to the customer upon order and the other is a drop-shipping store where all the products which appear in the online catalog of your website lie in the hands of the seller. There are various e-commerce sites where e-commerce owners and sellers have an agreement over sales of goods.

For the latter category, a Shopify consultant will work on developing a drop-shipping store and enlighten you with the ways of sales. Choose your sales channels wisely before preparing to launch the e-store. Go through the shipping details and payment gateways to ensure that customers feel at ease while shopping at your site. Setting up the e-commerce store is not the end of the online business but just a smart beginning. Get the help of professional e-commerce consultants that can set up your store with web design, development, marketing strategies along with mobile and social platform sales.

The Crucial Tips on Choosing a Good Digital Marketing Agency

Choosing the right digital marketing agency to help your business achieve its goals can be an uphill task. Your business needs a competent and trustworthy digital partner to meet online presence needs. The high number of digital agencies available today has made it hard for business owners to choose the right one. It is surprising to note that most of these agencies do not possess the required expertise.

Selecting the right digital marketing partner is essential to your ROI. The wrong agency can drain your budget while having a negative impact on your branding efforts. But how do you find the right agency to make your business surpass targets?

Understand Your Budget and Needs

The initial step in searching the right agency is understanding and analyzing your requirements. The better you can elaborate your needs in terms of Search Engine Optimization (SEO), website, graphic design and social media, the more you will be able to have a quality discussion with your potential digital partner.

You should also be able to know the amount of money you are willing to spend and the budget. There is no fixed price; you are not purchasing a windscreen for your car. A good agency should work with a reasonable budget and meet the expectations of your business accordingly. Understanding your requirements and budget is the initial step in selecting the right digital agency.

Credibility is Crucial

Be sure to assess the experience and reliability of your potential digital partner. Read what other customers are saying about the agency or read reviews from other review sites like Yelp, clutch, and expertise.

Ask for client references, including for one client who was dissatisfied with their product or service. It is important for you to understand how the agency solved the issue of dissatisfied customers. You can even go further and call those references to make sure you are dealing with a reputable agency. Better Bistro Media is a Georgia-based digital marketing agency that provides innovative services that drive traffic to your business. It has helped many businesses to achieve their bottom lines while enhancing their online presence.

Demand Full Transparency

Lack of transparency is often overlooked when choosing the right digital partner for your business. Review the website owned by the agency, and if you don’t see clients list, bios and address, then you should not waste time with such an agency. If the agency seems to hide some information, then that could be a signal that they are not legit. For instance, many foreign agencies make huge promises at low prices. Full transparency should be the first criteria for selecting the right digital partner.

Consider the Agency, Technical Side, and Client

Most marketers discuss agency and client sides. You are on either side. But there is always another side that is always overlooked; the technical side. You need to know how your website is built and hosted. If the potential agency involves all the three aspects, then you are good to go.

Selecting the right digital marketing agency can help your business to attain or surpass the set targets. But hiring the right agency is not easy. With the tips discussed above, you are now on the right path of choosing an agency that will work with your business to realize its objectives.