Day: December 4, 2018

Categories
SEO

How To Build Strong Online Presence For Your Business?

In this digital era, many businesses are turning to the web for endless opportunities to showcase their products and services. However, this can be a doubting task for those who are not internet savvy. A strong online presence for your business comes with a lot of perks. You get to sell your products and services anytime all year round. Also, selling on the web is faster and efficient. Therefore, if you are wondering how you can establish a strong online presence for your business, here are some proven criteria for building a strong online presence for your business.

1. Create a unique brand

Establishing a strong online presence for your business starts with the creation of a unique product or service that can fill a void in the market. Therefore, even before you decide to take your business online, ensure that you understand the customer’s preferences, buying habits and needs. The product or service you embark on selling online should satisfy the needs and preferences of the online buyers. You can then promote your brand online by hiring a digital marketing company to spearhead your online marketing campaigns.

2. Set up A professional website

The next step is to find a website development company to design a simple and professional website for you. There are many web developer companies you can hire in India. However, you need to choose a web development company that understand your needs. We at Website Developers India can help you design an easy to navigate and professional-looking website from scratch.

 

3. SEO optimize your Website

For your website to rank higher on search engines such as Google, you will need help with SEO services. Since you are not an SEO expert, you need to hire an SEO Services Company.  The SEO Services Company will help your website to stand out amidst other millions of competitors on the web. This way, your potential clients will be able to see and learn more about your brand and the services you are offering.

4. Promote your brand online

There many ways in which you can promote your brand online. However, the most versatile ways to promote your brand visibility online is through blogging and social media marketing. For you to establish a strong online presence for your business, you will need to invest in content marketing as well as social media marketing services. You can outsource content creation services easily on the web. Likewise, if you are not familiar with social media marketing, hire social media marketing services of a professional company.

Building a strong online presence for your business doesn’t need to be an intimidating task anymore. We at Website Developers India can help you achieve that effortlessly. Just contact us here

Categories
SEO

Keywording SEO Titles

Knowing how to write good SEO titles is critical to Internet writing. In order to be indexed by search engines and viewed by readers, titles must be optimally keyworded according to Mike Jones of a London based digital services company

Writing for search engine optimization (SEO) involves lots of keyword research and expert keyword placement. Though keywords must also be sprinkled throughout the body of the article, the most important place for critical keywords to appear is the article title.

Choosing SEO Article Titles

Writing a perfect SEO article title is more difficult than it might seem at first glance. After brainstorming with the help of online keyword tools to determine 6–12 optimal keywords for an article, SEO writers should number the keywords in order of relevance to the content of the article. The primary keyword—the one that most accurately describes what is in the article—should always be placed in the title.

Include Alternate Keywords in a Subtitle

In addition to the SEO title, a subtitle should be used. Most SEO writing includes a subtitle as a general rule just to include more keywords, so make sure to take advantage of it when possible.

The subtitle would ideally contain the second and third most relevant and popular keywords on the list, provided that they are keyword phrases not already used in the title.

For example, an article titled “4th of July Lesson Plans” should be subtitled with equally relevant yet distinctly different keywords in a title like “Classroom Activities for Independence Day.”

SEO Tips—Avoiding Toxic Titles

Two cardinal rule for search engine optimization titles are to use detailed keyword phrases in the title and to avoid clever titles. For example, “Carbohydrates: Friend or Foe?” Is a poor SEO title for two reasons:

One-word titles are a waste of space that could be used to provide readers with more information. A title like “Carbohydrates as Part of a Healthy Diet” includes extra keywords and gives readers a better idea of what to expect inside the article.

Clever titles and subtitles might be funny or thought-provoking, but they have little to do with the actual content of the article. No one searches for phrases like “friend or foe,” so using that in the subtitle is just wasting valuable SEO real estate. “The Importance of Carbs in Nutritious Eating” is a much better subtitle that provides alternate keywords and provides information about the content.

Freelance writers who are used to print magazines will have to get used to using a different set of rules when writing SEO. SEO page name titles should always be factual, descriptive, and keyword-rich.

Utilizing SEO Image Titles

Most search engine optimization articles include the opportunity to attach at least one photo, and sometimes as many as five or six. Attaching a photo adds color and visual interest to an article, plus it illustrates the content of the text.

Another major benefit of using images in SEO writing is that it provides extra keywording opportunities. Image captions can include additional keywords, especially those that are awkward or difficult to word naturally within the body of the article.

Search engine optimization writing is a difficult skill to master, but one of the most important and basic parts to master is writing good titles. SEO titles and subtitles must be properly keyworded with the most relevant phrases. Image captions should also be used to incorporate extra keywords.

Categories
SEO

How Can SEO Improve Your Small Business?

In today’s market, SEO is the right path to follow for any online small business. It plays a vital role in small business to stay competitive in the online market. It helps your business to grow organic traffic on your website; also it benefits your business by enhancing awareness about your brand, improving credibility and trust, and increase audience visit on your website.

Moreover, implementing is not enough. Using it in the right way with the right techniques is necessary. If you have a small business, then it’s my suggestion for you to go for an SEO course/certification. Opting SEO course will help you learn the ways using which you can improve market grip.

Additionally, it helps you to gain skills and discover their utilization to allure the search engine to increase your website ranking  There are various providers of SEO training courses online; among them, you can opt for any suitable one for yourself.

Further, let us see “What ways SEO will benefit the small businesses?”

  • Create Brand Awareness

If you running a small online business, then implementing SEO plays a vital role in placing your website as a brand. By making your website search engine optimized, it will pop up your website services and product over the google.

Thus, it will make users remember your website whenever they browse for your product or services. Even, it makes your website visible over search results whenever the user tries to search for similar products and service which you are providing.

  • Attract More Customers

Do you know that!! The businesses which don’t have a search engine optimized website attract less customer than the one which has one.

It is seen that search engine optimized website attract twice the number of audiences then businesses which don’t have an optimized website. An optimized website with proper execution is efficient in producing targeted traffic over the website, and it results in increasing the growth rate.

More the growth rate is; more customers you will get, in comparison other marketing strategies. Such advantages of SEO and its strategy (like SMM, linking building, content marketing, etc.) makes it the most affordable and efficient choice for small business in today’s market.

  • Uphold Customer-friendliness

For your small business, SEO implementation will create a user-friendly and consistent network of platforms. It includes deploying of uncluttered, well- structured and mobile compatible websites.

Mobile compatibility is considered because statistics show that website designed specifically for mobile has increased the sale. If you are thinking to provide friendly experience to your visitors and making them stay longer on your website, then this helps you by decreasing your bounce rate and boosting your page views.

  • Stay in the Competition

By keeping, SEO in your small business will help you to overcome hard competition which might affect your business in a wrong way. To secure your website by such effect, you have to timely ensure that your website will be better optimized than your competitors.

Moreover, if you find it difficult to optimize the website and facing problem to push it up in SERPs, don’t worry, there are various SEO professional and company’s that you can hire to help you in optimizing your website correctly.

  • Increased Local Offline Conversions

In case, you get the benefit on local SEO; it will increase both in-store and online sales. Like one of the research shows that around 72 {b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} of audiences usually perform local searches by visiting a store within five miles from there location.

And about 80{b96076133fe2223c8d05470fe9428b3312879515b4c32f98bade61cbd4879fe1} of audiences who prefers local searches on their mobile phone results in buying the service or product online. So, as a small business owner, you can’t afford to ignore local SEO.

  • Managing Online Reputation

By bringing SEO into your business, you’ll realize that audience are already talking about your business product and services online.

As a result, you want people to get your official information when they browse your product or services. Even, you want to avoid the chance of landing them on luring reviews regarding your reviews. All this can only be achieved by opting a well designed and executed SEO campaigns

Final Words

It is seen that small business see SEO as an opportunity to grab website traffic, and this usually results in missing out the other benefits it delivers. In case, you are one of these business owners, then it is essential for you to understand that investing in SEO not only brings website traffic but also brings above stated benefits.