Day: November 22, 2018

Categories
SEO

Improving Your Site’s Ranking: What Works And What Doesn’t

Savvy internet marketers know that search engine optimization is extremely effective when it comes to getting high rankings in the search engines. This is the main reason why many digital marketers prefer SEO over paid traffic methods. It’s vital to mention that paid traffic methods work, but they stop working once you stop funneling money into them. With search engine optimization, you will get results that will last for a longer period of time. It’s also critical to note that you don’t need money to use SEO traffic methods.

Would you like the get on the first page for the most competitive keywords in your business niche? Follow the tips listed below, and your website will be listed on the first page within weeks or months.

1. Publish Content Relevant to Your Niche

You must focus on publishing relevant content. Your audience is only interested in reading about the latest events taking place in your niche. If you give them this, there’s a strong chance that you will become a top authority. The search engines will take notice of the traffic coming to your site, and they will reward you with a top ranking.

How can you find relevant content for your website? Simply search for the top keywords that internet surfers are typing into the search engines. It will be in your best interest to use keyword software tools. They can help you narrow down the keywords that you need to target. Once you have at least five keywords at hand, create content on them.

2. Study Your Competitors

This may sound simple, but studying your competitors will help you get more traffic and a better ranking. Your competitors have left footprints for you to follow. If you take notice of them, they can help boost your site to the first page for your targeted keywords.

What type of content is your competitor is using on their website? Is your competitor using social media to drive traffic to their site? What kind of keywords are they using? These are the questions you must ask yourself while developing a search engine optimization strategy for your website. There’s an old saying in the online marketing world, “If you can’t beat them. Join them!”

3. Update Your Content Regularly

As we stated earlier, you must offer your audience content related to your niche. However, it’s also important for you to update your content regularly. Search engines are designed to look for the sites that have fresh content. If you fail to update your content regularly, there’s a strong possibility that your site will fall in the rankings. You cannot afford to let that happen!

4. Get Links from Other Authority Sites

Search engines are well-known for giving high rankings to sites that have links from other authority sites. Make an earnest effort to build a relationship with owners of authority sites. Ask for a link after establishing the relationship. This is a simple tip, but it will pay big dividends if you use it correctly.

5. Make Sure You Have a Link Worthy Site

Concentrate on having relevant links within your content. It’s not unusual to see sites with “Click Here” posted within the content. However, studies show that people are not inclined to follow suit. This is why you must take a different approach.

You will get better results if you use your keyword for the link. For example, let’s say that your keyword is “Auto Repair Miami”. Place your link within this keyword. The search engines will recognize this and reward you for your effort.

6. Don’t Hesitate to Use Alt Tags

Seasoned search engine marketers don’t hesitate to use alt tags. You are making a big mistake if you don’t use alt tags to describe your visual and video media. Alt tags help search engines find your website.

7. Take Advantage of Q&A Sites

What are Q&A sites? These are sites where people ask questions. Question and Answer sites have gained a tremendous amount of popularity over the years. It’s not strange to see dozens of Q&A sites listed in search engines.

You can take advantage of Question and Answer sites by simply answering questions asked by your targeted prospects. When you leave your answers, you should also leave a link to your website. However, it’s critical for you to know that you cannot afford to spam the site. You should create the impression that you are there to help. If you take this approach, people will more than likely click on your link.

8. Guest Blogging

Search for the top blogs in your niche. Contact the blog owners, and ask them if you could leave a guest post with a link to your website. If you don’t have time to do this, https://seojet.net/blog/guest-post-service/ is where you need to go.

SEO can help propel your website to the first page of popular search engines. When this happens, you will be in place to get more traffic to your website. The 8 tips listed above can help you come out victorious in the search engine wars. Make sure you use them wisely.

Categories
Technology

Why You Need Address Validation

Even though the technologies of the 21st century have reduced the regular mail marketing to a minimum, they substantially increased online shopping making the postal offices as busy as ever. The importance of having a correct postal address is hard to underestimate.

The expenses a company incurs by sending mail or parcels to the non-existent addresses are formidable. Meanwhile, working with the wrong address reduces the efficiency of the marketing efforts.

1.  Mailing List Hygiene

When you have a client share a postal address, it’s important to check it on a regular basis. People have a tendency to move. And they are unlikely to let you know about it. Mailing your promotional products to the wrong address is not just costly; it may be annoying to the new homeowner.

Imagine sending dog food samples to a person who doesn’t like pets. You may even get a negative review from such a person on your website.

2.  Marketing Campaign Results

Companies still use regular mail to market their products. Catalogs and samples are a great way to get the attention of the target audience. However, creating all this promotional material is too expensive to send it to the wrong people.

In the best case, the mail will be returned. However, you will incur extra mailing expenses, which are so easy to avoid.

3.  Typing Mistakes

When you ask a customer to share a mailing address, they can easily make a typo. One wrong digit and you get a non-existing address. Such mistakes happen even more frequently when the address is spelled out during a phone conversation.

Imagine sending products to such an address. You don’t just suffer from extra expenses, you frustrate the customer who doesn’t get the goods on time.

Checking a mailing address is vital even if you recently got it. People make mistakes. Thankfully, machines usually don’t. So using a validator is an excellent solution.

4.  Saved Time

While sending mail to the wrong address is costly, rectifying the mistakes also takes time. You are paying salaries to the marketing team members to deal with promotional issues, not returned mail.

The less attention you pay to the mailing list hygiene, the more time you spend dealing with undelivered mail, unhappy customers, and frustrated recipients. It takes only a few seconds to validate an address while it may take days to deal with the consequences of mailing something to the wrong one.

5.  Improved Customer Service

Paying special attention to the customer information can improve the customer service you are offering. If you are keeping tabs on all the address changes, new preferences, and arising questions, you are bound to become the top choice for your target audience.

Good customer service starts with small details. Keeping the information clear is the key to keeping the customers happy.

Address validators have been improving the quality of numerous marketing campaigns for years while saving companies time and money. Many validators come with free online versions to help you choose the best one for your business. You may want to consider checking out the following:

  • Byteplant – local and international address validation online. Comes with a free trial
  • XVerify – simple address checking online. You can check up to 5 addresses for free per day
  • Experian – an address validation tool which uses a USPS database

Taking advantage of these simple tools can help you improve your marketing campaign and boost profits. Using them takes only several minutes, but the results can save hours.

Categories
Software

Download Free Transparent Book Clipart Images on ClipartMax

Your gallery is not complete without book clipart. There are different types of book clipart that cut across different themes, genres and gives a different meaning. Book clipart can be used for different settings such as library websites, school websites and in some cases office websites. They can also be used in different course units and learning institutions. There are a few learning institutions who have been known to incorporate book clipart in their logo in order to bring about a certain meaning or send a message. Book clipart may look simple but can hold different meanings for different settings. ClipartMax.com have the best book clipart you can find on the internet and here is why:-

Transparent Background Book Clipart@clipartmax.com

Different Genres –

Books can be used to express different things across different platforms. One of the settings can include an online library where you will find multiple books for easy retrieval. For such a site, you will need to update your gallery every now and then especially when advertising the latest arrivals. We take pride in providing book clipart that cuts across different genres and themes.

Unique –

ClipartMax.com also have unique book clipart which is not in any way generic. Our team of designers works tirelessly round the clock to provide the very best and unique pieces for your site. We keep our site updated on a daily basis and our content creation.

Stack Of Books Clipart 66 Awesome Library Book Clip - Transparent Background Books Clipart@clipartmax.com

Free Downloads –

Unlike other sites, we do not charge you for downloads you make on the site. You can download as many book clipart as you would like as long as you have a good internet connection. There is also no limit to the number of downloads you make and unlike other sites, we will not charge you or place you on a payment plan with a limit.

No Registration –

You do not need to have an account with us before making any free downloads. You can download the clipart straight from the site without any limit and get different unique content for your site or gallery.

The book clipart downloaded from ClipartMax.com will not only be a great addition to your gallery but will also increase traffic to your site. The creativity gone into the pieces will make your site stand out and reach the much-deserved audience you are looking for. We will ensure you are spoilt for choice and will get the best book clipart available.

Categories
Technology

12 Tips to Protect Your Company Website From Hackers

Although you may not perceive your website worth a hack, however, the fact that you must know is that websites are being compromised every second of the day. The reasons behind website security breaches can be in abundance.

Right from the intention of stealing your data to messing with the layout of your website, attempting to use your website server to send spams, setting up a temporary web server, there are a lot of things that can be done instantly.

So, if such is the scenario, how can you keep your website safeguarded? Here are top 12 tips to keep your website protected from hackers.

1. Stay Updated:

Believe it or not, even the trends and techniques in the hacking industry are changing rapidly. Therefore, it is important to stay updated with what is going on so that you can protect your website against any possible threat.

For this, keep a tab on the updates provided by major tech companies. You can even indulge in your personal research. In the end, use that information to put precautions whenever necessary to keep the site safe.

2. Protection Against XSS Attacks:

These days, cross-site scripting (XSS) attacks are being held responsible for injecting malicious JavaScript into your web pages, which runs in the users’ browsers and can change the content of your web pages altogether.

Thus, you would have to ensure that your users are not injecting any sort of active JavaScript content to your web pages. Also, you can even try injecting JavaScript into your HTML code, which turns out to be effective when it comes to providing safety against XSS attacks.

3. Use HTTPS:

If you are on the consumer end, you might always look out for a green bar with https in the URLS section before submitting any sensitive information, isn’t it? So, the same goes for your business website as well.

Having https in front of the URL makes sure that your website is secured enough. So, if your website is selling goods online and would require customers to add personal details, such as address, phone number, card details, and more, then you must ensure to have https.

Not just that, having an SSL certificate installed is even important. This certificate lets you secure the information transfer between the server and website. So, if you haven’t got it yet, buy SSL certificate now.

4. Reliable Hosting Provider:

Your hosting provider plays an essential role in keeping your website protected from hackers. If you have a reliable hosting provider by your side, you would not have to take enough burden of safeguarding the entire website on your own.

So, before taking the plunge, make sure you are cross-checking every factor and aspect of the hosting provider. Know about how seriously they are taking the security. If you are using a shared server, know whether it will be adequate for your website or not. Once you’ve looked at every factor, then make your decision.

5. Keep an Eye on Email Transmission Ports:

One of the primary targets for hackers to get access to your information will be your email. Have you ever thought about whether or not your email transmissions are secured? To make things easier for you, there is an easy and quick way to figure out the transmission security.

Visit your email settings and have a look at the types of ports you are using to communicate. If the ports are IMAP Port 143, SMTP Port 25 ports, or POP3 Port 110, know that your email transmission isn’t secured.

On the contrary, if you are using IMAP Port 993, SMTP Port 465, or POP3 Port 995, your email transmissions are secured as these ports are encrypted with higher security.

6. Don’t Use Weak Passwords:

This is another precaution that can keep your website safe. Most of the times, brute force attacks happen by guessing your username and password multiple times. Hence, by using strong passwords, you can limit the chances of the dictionary and brute force attacks.

You must ensure that your password is an amalgamation of symbols, alphanumeric characters, upper- and lower-case characters. Also, it should be at least 12 characters long. Not just that, but you must also make sure that you are changing the password regularly to avoid problems.

7. Don’t Put Too Much Information in Error Messages:

Although you may consider error messages as a way of making your users understand reasons behind why they cannot perform a certain action, such as login and more; hackers can easily use such information to calculate the available risk on your website.

For instance: While brute force attacking the login page of your website, if the screen displays “incorrect password” and “incorrect username,” a hacker will obviously guess what to change and what to keep. Hence, try and keep the information limited on the error message.

8. Hide your Admin Directories:

One of the easiest and most common ways for hackers to access the data of your website is by getting inside the admin directories. Hackers are highly developed, contrasting your perception about them.

Just with a single script, they can scan different directories on your server and take out information like access, login, admin, and more. Since several CMS platforms provide you full control over directories names, you can put an extra effort and rename the admin folders.

Choose such names that would make important folders inobtrusive and communicate the same only to the webmaster.

9. Keep the Website Clean:

Every additional application, database, or plugin on your site is another probable way for hackers to get inside your website. So, if you are not using certain databases, files, or applications on your website, it is always recommended to delete them right away.

Furthermore, it is even essential to keep the structure of files organized so as not to face any hassles while keeping a tab on changes and removing old files.

10. Installation of Web Application Firewall:

A web application firewall, abbreviated as WAF, can either be based on a software or hardware. This firewall is installed between the server of your website and the data connection to read every sort of data that passes through.

Just in exchange of a modest subscription fee, you can get your hands on cloud-based WAFs these days as well. Apparently, this cloud service is organized in front of the server with an intention to serve as a gate for every bit of incoming traffic.

Once you have installed it, a web application firewall can help by filtering unwanted traffic, blocking hacking attempts, and removing malicious bots and spammers.

11. Dodge File Uploads:

If you are allowing your users to upload files on your website, you are opening several gates to risks for the website. Regardless of safe, it may look, you wouldn’t get to know which file comprised a script that was executed on your server and caused damage.

Even if uploading files is an essential aspect of your website, make sure you are paying utmost attention to each and every file.

12. Backup your Data:

Backing up your website regularly is one of the considerable steps that you can take to ensure safety. Not just the website layout, but you must even take backups of files, data, theme, and more to regain the access if the website becomes inaccessible.

Although your web hosting provider would be offering you regular backup, however, even if they fail to do so, you must ensure that you were being cautious and arranged for an emergency.

Conclusion:

Website security is surely one such aspect that shouldn’t be neglected at any cost. So, if you didn’t have any idea of how to keep the website safe yet, follow these tips mentioned above and things will be just fine for you. So, apply these steps and keep your data secured.